By focusing on culture and strategy, I help businesses exceed targets for traffic, engagement and sales.
Whether you are starting up or scaling up,
everything starts with an audit. The tools, services and support suited to your business follow on from that audit.
Services include:
Web 3.0 Insights
Rapid analysis
Troubleshooting
Tailored tools
Recruitment support
Mentoring & facilitation
Light-touch ongoing support
Early on, startups don't need much input from a strategy perspective. Initial growth is fuelled by the vision, networks and abilities of the founding team. Revenue tends to flow from a hyper-niche group of people looking to solve a specific problem.
I focus on helping startups that have gone beyond their early-days strategy and are looking to generate new tactics and ideas. I work with founders to identify opportunities, establish a sustainable culture, and develop resources and tools that support the next push.
Marketing is essential to the continuing success of a startup. I offer expert guidance and mentoring to founders or teammates who wish to develop an effective marketing strategy by auditing the activity and finding tailored solutions. This can be for immediate implementation or for the fundraising process.
I also help startups recruit people with the right skills, and ensure that they have all the tools and knowledge to succeed.
When you've got your startup in a secure place, it's time for the next stage: scaling up. This is when many businesses either plateau or bite off more than they can chew. Tactics that worked before bring diminishing returns – so now what?
You want a level of growth that can sustain your company in the long term. It's a new challenge, and different rules apply.
I help scaleups by dedicating time to understanding the existing culture and processes within the company. Using insights gathered from across the team, we pinpoint risks and areas for growth. From there, we create the scale-up strategy that will get things done.
As teams implement the scale-up strategy, I provide guidance and mentoring as needed, with an eye on creating a self-sufficient, sustainable work culture.
Business of Apps
Top marketing agency, 2019
App Growth Awards
App marketer of the year, 2018
UK App Award
Judge, 2019
23 Golden Square, London W1F 9JP
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