What I Do

Where I can
be useful.

Tech businesses that have scaled accumulate complexity — in how they operate, how they grow, and how their teams work together. I help with the layer where those things either come together or break down.

01
Core Service

Fractional COO

For businesses that have grown but feel like they're running on processes that made sense at half the size. I work alongside your team to bring operational clarity — not by importing a playbook, but by understanding how your business actually works and where the friction is.

This works well for companies that are moving fast but suspect they could be moving smarter — and want someone embedded in the detail, not parachuted in for a strategy day.

  • Systems, processes, and documentation built from scratch
  • Team structure, hiring support, and people management
  • Company culture development and internal comms
  • Roadmap prioritisation and cross-functional alignment
  • OKRs, reporting, and operational cadence design
  • Typically 1–3 days per week, flexible by design
Talk about this
02
Core Service

Growth Strategy & GTM

When growth has plateaued, gone sideways, or the next phase clearly needs a different approach. I work with teams on strategy, go-to-market, and the alignment between product and growth that erodes as companies get bigger.

I've done this across crypto, media, mobile, and ecommerce — in different market conditions and at different stages of company maturity. I don't hand over a deck and disappear.

  • Go-to-market strategy and launch planning
  • User acquisition and onboarding design
  • Community-led and creator-led distribution
  • Product-growth alignment frameworks
  • Marketing team structure and channel strategy
  • ASO, SEO, paid, and content growth
Talk about this
03
Advisory

Founder Advisory

A standing relationship for founders and leaders who want a considered outside perspective on growth, operations, or direction. Not a board seat — something more practical and more frequent than that.

I work with a small number of people at a time. It's most useful when you want someone who's been in the room — as an operator, a founder, and a mentor — and will give you a straight answer rather than a safe one.

  • Monthly calls plus async input
  • Startup audits and opportunity mapping
  • Positioning and narrative development
  • Growth troubleshooting
  • Access to my network across crypto, tech, and media
  • Mentoring for founders and early leadership teams
Talk about this

What I bring.

Growth & Marketing

  • Go-to-market strategy
  • Growth frameworks
  • User onboarding design
  • Community distribution
  • ASO & SEO
  • Paid acquisition

Operations & Leadership

  • Systems & processes
  • Team building & hiring
  • Culture development
  • Roadmap prioritisation
  • Cross-functional alignment
  • OKR design

Emerging Tech

  • Web3 & crypto strategy
  • DeFi & prediction markets
  • Privacy tech
  • AI integration
  • Technical communication
  • Emerging market GTM

Content & Community

  • Podcast & livestream hosting
  • Community strategy
  • Events & meetup networks
  • Narrative development
  • Thought leadership
  • Creator partnerships

Pushing AI into
daily workflows.

One thing I'm particularly keen to explore with the right team is the practical integration of AI agents into how people actually work — not as a demo or a feature, but as a genuine shift in how a company operates day to day.

Psychedelic
medicine.

I'm also tracking the psychedelic medicine space closely — the science, the wellness applications, and the early operational challenges it shares with crypto in its early years. If you're building here, I'd be glad to talk.

Sounds like a fit?

See how to work with me