Hello. Welcome to this week’s video. This week, will progressive web apps kill App Store optimization?
For yous who don’t know what progressive web apps are, you need to check out Google. Just Google progressive web apps. They’re fast, reliable and they’re engaging. Vague and wonderful.
Obviously, it’s in my interest to say, “No, definitely not,” but I do generally think it won’t. For one, progressive web apps require a tonne of adoption from brand, anywhere through a website, really. There’s also companies out there who are heavily invested in their apps already so they’re going to turn that boat around.
As much as I quite like progressive web apps, I don’t think it’s going to have a massive effect yet, due to adoption rates, like Google app index, and I’m taking a softer stance. As much as I probably think it is the future, not going to come in the next 12 months really, is it?
That’s my tip this week. If you don’t know what progressive web apps are, you need to go start looking at that.
See you next week.