The level of mobile device adoption is reaching new heights as the UK’s public is increasingly ‘glued to smartphones’, say researchers.
The findings from Deloitte revealed that 53% of those aged between 16 and 75 are using their smartphones while they are walking – though for the 16 to 24 age group, this rises to 74%.
It’s a worry that 11% say they use their smartphones while crossing roads and again the proportion is higher for 16 to 24-year-olds where 21% say they do this. Apparently, this could mean that 4.5 million people regularly cross a road while using their phone.
Users are also using their smartphones to watch video content in ever increasing numbers which may put demands on networks to deliver the infrastructure to meet higher video consumption.
A spokesman for the firm said: “The first 10 years have been about changing our social lives and the next 10 could be about changing our working lives.
“The attractiveness for smartphones lies in the fact it’s a multipurpose consumer device with a set of tools that is millions of apps deep.”
Android app users face unexpected bills
Malware that has infected millions of Android devices has led to big bills being run up for unsuspecting victims.
According to Check Point Software, the malware dubbed as ‘Expensive Wall’, will send a fraudulent text message to a fake fee-based service without the permission or knowledge of the user.
Researchers say this particular malware has now been downloaded more than 4 million times before Google removed the apps in August.
Most of the malware was found in the Android app Lovely Wallpaper.
However, researchers say that the variants of the malware has now been downloaded between 6 million and 21 million times.
A spokesman for Checkpoint said: “The users of these apps are still at risk and should remove them manually from their devices.”
Alert issued on Red Alert
Meanwhile, Android users are being warned about malware called Red Alert which will steal their credentials.
The trojan has targeted more than 60 social networking and banking apps so far.
SyfLabs warns that the malware will also take over text messaging functions and can block calls coming from financial associations and banks.
Researchers also warn that the malware has been written from scratch and is not evolved from older trojans.
UK shoppers want better apps
Researchers have revealed that most people in the UK are increasingly selective about sharing their data with well-known brands.
By doing so, they expect the brand to better personalise offers and make their experience of the brand including interactions, much better.
The research from Mindshare reveals that mobile phones are becoming increasingly important to retailers and 37% of people use their tablet or phone to research a product while they are in a store.
The findings also reveal that 60% of shoppers want retail brands to improve their apps and technology to benefit their customer experience.
In other Miratrix mobile phone app news …
Mobile phone apps have been praised by attendees at the International Coastal Clean-up conference where thousands of volunteers use apps to coordinate efforts to clean America’s coasts every year.
Industry watchers say that in early October Google will unveil a new platform called Andromeda which will merge its ChromeOS and Android platforms.
Consumers in the UK say they are unhappy with their communication experiences, including the use of apps, despite businesses saying they communicate effectively. The findings reveal 42% of those questioned say communication is ‘poor or terrible’ and it is difficult to communicate with a business and not enough of them recognise the impact of the communications experience on revenue and their brand.