What’s ‘appening-this week’s weekly round up!

It’s been a busy week for the world of app development, success and how to get there seems to be on the tip of everybody’s tongue. The 18th and 19th of November saw the 7th year of Apps World London, events included coding clinics, a startup launchpad and a hackathon where a Microsoft surface pro was up for grabs. Successful keynote speakers from Google, Marks and Spencers, the BBC were but a few chatting up the avid entrepreneurs in attendance. A full synopsis of the two day event can be found here.

Jo Jones posted a great article on the App World website laying out each phase of product development and highlighting how much they matter.

While you’re there sign up for the 2016 Apps World event, it doesn’t take place until late October but it’s the best way to ensure you’re ahead of the curve in App society.

This week Priori Data’s Patrick Winkler was also handing out advice for building a sustainable app and his article detailing 7 steps for launching a successful app is a must read for future and existing app designers.

Patrick really knows his stuff and shows us the ropes from looking at hidden costs to thinking through the best ways to generate income.

It’s human nature to resist change with every fibre of our being, but in the app world it’s inevitable and the need to embrace it is paramount when you want to stay ahead of the game. Top content marketing strategist Peggy Anne Salz opens the door to the ever changing world of app economics and shows us the secret to independent developers success, find her fantastic article on the changing world of app development here.

On a slightly darker note, is a big brother style of marketing in our appy future? This week Dan Goodin of Arstechnica gives us a gloomy glimpse of the future of advertising and consumer tracking. There are ads in play that track consumer movement across a number of devices, monitoring our ad consumption, subsequent internet use and purchasing habits. With advertising giants Silverpush stating that several of their apps already use the technology, is this invasive advertising the future? Check out Dan’s article here.

Fun stuff and serious stuff; For business and for pleasure... I just like to write. Oh, and I take photos too.