Big events are the theme this week. Two very different events – one that’s just happened and one that starts next week – but both relevant to apps and app marketing in their own ways.

Mobile Growth Europe

We begin in one of our favourite cities, Berlin, which hosted the Mobile Growth Europe conference last week. By all accounts this was a top, well organised and well attended event.

We’ve rounded up some of the interesting Tweets that we saw emerging from the conference:






Join the Scrum

2015 has been one of those odd – and for many people, welcome – years in which there’s not a big summer sporting event like the Olympics or World Cup to occupy the media and large parts of the population. Not even a Commonwealth Games (last year) or a European Championships (next year).

Here in the UK at least though there is a bit of hype building about the Rugby World Cup, kicking off a week on Friday and going on until 31st October across England and Wales. So we thought we’d have a look at some of the RWC-related apps out there…

Naturally there’s the Official Rugby World Cup Mobile App – a pretty comprehensive display that includes quizzes, news, fixtures and a social buzz from all the competing teams. It’s available for iOS and Android and comes in English, French, Spanish and Japanese. The marketing minded will spot the prominent presence of the sponsor logos on the home screen.

Sponsorship features heavily and unsurprisingly on UK commercial broadcaster ITV’s own bespoke app for the tournament. Land Rover and SSE sponsor ITV’s Rugby World Cup 2015 App while a bit of fun in the form of the inbuilt Kick It! game comes courtesy of Specsavers. Once again both iOS and Android users can download this app.

Meanwhile some of the rugby unions from the competing nations, such as Ireland and Wales, have their own apps. England has some gaming for younger users in the form of the mascot-inspired Ruckley’s Tryfest.


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