The growing popularity of free dating apps means that the Internet’s major players such as match.com are seeing their profits drop by 80%.
Users are now switching to mobile-based Tinder and free apps when looking for love.
One media analyst says that the mobile phone app medium has now ‘come of age’ with 70% of the UK’s internet users using their smartphone to do so.
Among the reason for the switch is that growing numbers of people are refusing to pay for a romance service and opt to use free dating apps instead which is also helping push up mobile usage.
Uber app gets a makeover
The popular taxi app Uber has undergone a makeover which includes the use of third-party app interaction.
The app itself has been streamlined to focus more on ease-of-use and their passengers needs in the first revamp since 2012.
Among the changes is to select a favourite person as a destination and the Uber app will accept that.
However, several new tools have been added to ensure passengers will not miss a journey again and travel apps can now link up with the offering.
Facebook signs up 25% of world population
The march of Facebook continues with news that it has now signed up around a quarter of the world’s population and one in six of us are using it every day.
The number of active monthly users on the site has risen by 16% since last year with a reach of 1.8 billion people.
This means that one in four people are accessing Facebook around the world at least once every month and nearly 1.2 billion people use the social network every single day – that is around one in six of the world’s population.
In addition, more than 1 billion people are using the Facebook mobile phone app and around 1.6 billion people are checking their Facebook account every month on a mobile device.
The rising popularity has seen the company generate more than £5.7 billion in revenue in the third quarter of this year; that’s a rise of 56% on last year’s quarter.
Mobile devices dominate internet use
The use of mobile devices shows no sign of abating with one research firm projecting that in 2017, 75% internet use will be on mobile devices and this will grow to 79% in 2018.
The findings from Zenith, a mobile ad firm, show that smart phone penetration is rising around the world and it is now the main route for accessing the internet.
As result, businesses as well as brands will need to improve their mobile offering for their users, says the firm.
Along with the growing number of smartphones now in circulation, faster internet access and the popularity of widescreen devices is helping to fuel the dominance of mobile.
Taxi drivers fight back over multi-booking
Taxi drivers in Hull say they are fed up with people double-booking taxis and are now fighting back which could see users of their apps being blacklisted.
Taxi drivers say they are being left out of pocket when clubbers struggle to get a cab and decide to exploit the area’s taxi apps to book several taxis at once.
Indeed, growing numbers of private hire firms in the region have been investing in smart phone apps to enable people to book a cab more easily.
But passengers who are fed-up waiting for cab, particularly at weekends, are booking more than one taxi to boost their chances of a lift but now taxi drivers say they will refuse fares if they believe the passengers have been multi-booking.
In other Miratrix news …
Google Tango, the firm’s augmented reality technology, has been unveiled on its first smartphone. Although it’s only available on a Lenovo device, industry watchers believe other phone makers will offer the technology with lots of AR optimised apps being unveiled in the near future.
The next generation of text messaging has been unveiled for Sprint subscribers using Android devices with a new Google Messenger app offering rich communication service (RCS). The new service adds more functionality which includes seeing when another person is typing a response to a text message.