This week’s video comes to your from Amsterdam. I really wanted to do the video on the banks of the canal but was too dangerous…you know, with all those bikes almost colliding with me!
I was in Amsterdam for the Apps Developer Alliance’s developer workshop. Install’s to registrations came up. I know we all believe that this is an important metric but do we really spend enough time on it?
Check out what I’ve got to say below!
About once a month I get asked what the benchmark for Mobile App Retention is and what a client’s should be. Here’s what I usually say to people that ask me this question:
Last week’s video challenged Takumi’s claim that Instagram is the most influential social channel. BTW We tweeted them for clarification (below). No response. Which is a shame. Read more