For those of you would didn’t see it in 3D this is a little post on an takeover of Waterloo station by King for their game Candy Crush Saga. This was difficult to ignore not just from a marketers eye but from a consumer. I’ve did my best to show the impact but I don’t think the photo’s quite do it justice. The advertising dominated the eye line as the name of the article says it was like the King had been sick all over Waterloo
Why so much OOH?
I think this approach speaks volumes about acquisition and the potential problems the big players are having in the traditional mobile channels. I can’t imagine that they’ve opted for OOH (Out Of Home) advertising because the CPA had risen too high in online ads. It’s more likely that they ran out of inventory to buy and had to turn out OOH advertising to achieve volume and exposure. Alos I can’t see this as a branding exercise not many people need to be reminded of what Candy Crush is, old and young could tell you that.
It’d like to hear your thoughts on why they went all out at Waterloo. Do you agree with idea that they are struggling with traditional channels or do you think there is another reason. Shoot us a comment!