Mobile phone users in the UK who download an app to enjoy are then deleting around a quarter of them on the same day, according to research.
Publicis Media says that Brits have around 2.5 billion apps installed on their phones and will, on average, download around 1,500 apps in their lifetime. However, the main reasons for deleting them are when they are no longer needed or become irrelevant.
On average, a mobile phone user has 27 apps available at any one time but uses just six on a daily basis.
British phone users are also downloading, an average, just two apps every month.
The survey also revealed that 71% of phone users only download free apps with 45% of men downloading sporting apps while women, it’s around 45%, download social media apps.
A spokesman for the firm said: “The survey shows that many apps do not stand the test of time with a quarter of them being deleted on the day they are downloaded. A company or brand looking to develop apps should understand that launching it is just the journey’s beginning and the app must be useful, engaging and relevant or face becoming obsolete quickly.”
Worldwide app uninstall rates are revealed
An analysis of mobile uninstall rates around the world has been published by analytics firm AppsFlyer.
The firm says that, on average, around 16% of iOS apps are uninstalled by their users while Android has a 33% uninstall rate.
Those are the global averages but the figures vary for types of app and the location of the phone user.
For instance, 50% of Android users have uninstalled game and news apps and uninstall rates are lowest in America.
The reason for the higher rates of uninstalls in other countries may be, say researchers, down to the lower-quality phones being used.
App developers are being urged to offer more accurate descriptions of their apps so potential users know what they can expect.
Phones sent texts and data
App developers are being warned that some Android phones have been sending texts and sensitive data to China.
The issue affects owners of unlocked Blu phones which, says Kryptowire, have been sending text messages, contact lists and call logs and other user sensitive information to a Chinese server. Most of those who own the phones are in the US.
The mobile security firm says the data was sent without the user’s knowledge or their consent and the issue affects around one in 20,000 phones.
Blu says the information was gathered and then sent via Firmware Over-The-Air that had been installed on the devices. The firm dominates the unlocked phone market in the US with its devices being sold on major online retail outlets including Amazon.
However, the firm behind the software issue is a Chinese developer called Adups and its software is designed to collect information to prevent junk text only for Chinese users and was not developed for US use. They say the software has now been disabled.
In other mobile phone app news …
Growing numbers of British banks are pulling their apps from the Windows Store with Lloyds and TSB both moving their banking apps this week.
Mobile phone firms are preparing for bad news with the latest US car accident statistics due to be published which are rumoured to show a large increase in accidents with industry-watchers saying most that is down to mobile phone use while behind the wheel. Critics are also blaming the increasing use of apps by drivers which is causing a distraction.