This week I’m going to talk about how web traffic is important for app install.
Now, to clear up a myth, links to your app listing page in Play do not have a direct correlation with the algorithm in the app store. I did a bit of research with 280 top-ranking apps and there was no correlation between that linked profile and their ranking. Okay? Get that out the way. Secondly, people tell me all the time they don’t think that web traffic is the sort of traffic people use to find apps.
The complete opposite because it says, “Service. Thing. App.” They’re looking for an app. They might not immediately install off the back of that, especially if it’s an iOS app. More likely if it’s a Play app because you can install directly from web. Where it affects ASO is you’re ranking for something, number one, and it has 10,000 searches a month, you’re maybe getting 30% of that traffic to your app listing page. Velocity of installs that that boosts affects the algorithm in the Play store or iTunes, then boosts your rank in the store. The secondary effect, in the end visibility is there when people are searching in mobile web or web. Take a step back from all this app first stuff and look at other channels, older channels, for ways of getting traffic. Or look at your app name, service, thing, with the keyword “app” at the end, and then add words, see if there’s any volume.
All right. That’s this week’s video. Ciao.