Hello. Welcome to this week’s video.
I’m going to talk about volumes in the UK App Store. You might have seen, in one of my tweets, a little sort of before and after App Store optimization metric. I’ve been to a lot of events lately, “Oh, ASO didn’t work for us.” ASO isn’t for everybody. People immediately think just because somebody without a semi-successful app says that, that its not for you.
For example, the people that I’ve been working with, ASO is very much for them. There’s volume in those categories, there’s people working for what they’ve got. Comparison, that I’ve shown you, one day on another day. And all ranking, for everything in the world, ranking for a few good terms, the latest business.
The App Store actually has volume, and if your app fits a lot of searches that are going on there, so that you’ll do really well.
Investigate it, have an open mind. Don’t just feel if it didn’t work for somebody else, maybe they rank properly. There’s a lot of things going on. For a lot of my clients, Facebook doesn’t work. Different channel for different companies.
That’s this week’s video. Gonna count my tweet. Put a link somewhere, maybe in … Down the bottom of the screen.
— Nicholas Duddy (@nickduddy) May 16, 2017