ASO: Did Windows Copy Apple App Store Algorithm | MTX15

In 2015 I did a talk at Microscoft which was supposed to be how to do App Store Optimization in the Windows Store. The talk turned into why you can’t do aso in windows and how it negatively effects indie developers and the app store model for windows.

Watch this video on YouTube.

English Version
Spanish Version

EN Transcription:

ASO: Did Windows Copy Apple App Store Algorithm | MTX15

Hi, I’m Nick Duddy from Miratrix, and welcome to this week’s video. No joke, we’re actually going to talk about Windows app store optimization or the lack of it.

This is a really quick video just on something that I heard. Um, last year, I think it was, I did a study on app store optimization for Windows, and it turned out to be pretty impossible, because the algorithm was pretty stupid, and no gains could be made in the Windows Store.

However, on Windows 10, it sounds like they have, not sounds like, almost guaranteed that they have copied Apple’s method of the algorithm, which is keywords, title, I’m pretty sure reviews.

Um, so if you’re doing Windows stuff, you might want to look at that. (laughs) But, what they fail to realize is that Apple’s algorithm sucks, so they’ve copied a really,
really rubbish algorithm to be their model for ranking their apps.

Well done, Windows. Okay, that’s my point for this week.

I’ll see you all next week.

Bye.

ES Transcription:

Hola, soy Nick Duddy de Miratrix, y bienvenidos al vídeo de esta semana. No es broma, de hecho hablaremos sobre optimización de la tienda de aplicaciones de Windows o la falta de ella.

Es un vídeo muy rápido en algo que escuché.

El año pasado, creo que fue, hice un estudio en la optimización de la
tienda de aplicaciones, y resultó que era casi imposible, porque el algoritmo era muy estúpido, y no se podía ganar cosa alguna en la tienda de Windows.

Sin embargo, en Windows 10, parece que ha casi de seguro copiado el algoritmo del método de Apple, las cuales son, palabras clave, título, creo que reseñas.

Si hacen algo con Windows, querrán darle un vistazo a eso. Pero, lo que no se dan cuenta es que el algoritmo de Apple apesta, así que han copiado un algoritmo basura para que sea su modelo para
ordenar sus aplicaciones.

Bien hecho, Windows. Bien, ése es mi punto para esta semana. Los veré en la próxima.

Adiós.

Search and Mobile enthusiast, like to tinker in apps, machine learning, big data and currently Python.