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📈 Will My Favourite App Marketing Channel Surprise You? | MTX65

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Hello, welcome to this week’s video.

I’m going to talk about one of my favourite marketing channels of all time. It is email. I love email.

I kind of started my digital career helping to build Hilton International’s team, because it was just me and another person, called Montgomery, worked together to train and build a team. I just think that the results you get from it are brilliant. Email can be really personalised. People’s inboxes are still an important place which people trust and look at everyday.

If you’ve got an app and you’re not doing something to capture an email address, you’re crazy. Try and gather an email address and start conversation with them outside of your app. Try to re-engage them using emails. Try … god … try to engage them, never mind re-engage them, with emails after they install the app, and build a programme to get a relationship with these people. Don’t miss out on email, it’s still a very effective marketing channel. All you need to do is ask for an email address.

All right, that’s this week’s video. Speak to you next week. Bye.

ASO: Is Web Search is Important For ASO 📈? | MTX64

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This week I’m going to talk about how web traffic is important for app install.

Now, to clear up a myth, links to your app listing page in Play do not have a direct correlation with the algorithm in the app store. I did a bit of research with 280 top-ranking apps and there was no correlation between that linked profile and their ranking. Okay? Get that out the way. Secondly, people tell me all the time they don’t think that web traffic is the sort of traffic people use to find apps.

The complete opposite because it says, “Service. Thing. App.” They’re looking for an app. They might not immediately install off the back of that, especially if it’s an iOS app. More likely if it’s a Play app because you can install directly from web. Where it affects ASO is you’re ranking for something, number one, and it has 10,000 searches a month, you’re maybe getting 30% of that traffic to your app listing page. Velocity of installs that that boosts affects the algorithm in the Play store or iTunes, then boosts your rank in the store. The secondary effect, in the end visibility is there when people are searching in mobile web or web. Take a step back from all this app first stuff and look at other channels, older channels, for ways of getting traffic. Or look at your app name, service, thing, with the keyword “app” at the end, and then add words, see if there’s any volume.

All right. That’s this week’s video. Ciao.

New app will bring an end to supermarket queues

Barclaycard has unveiled a new app to bring check-out free shopping for those using mobile phones.

The app works with shopper snapping an image of the barcode and their credit card being charged automatically which means they do not have to queue to check out.

The new app is currently being trialled at shops within the company’s HQ and will be piloted in the UK in early 2018.

Barclaycard says that while they are focused on their own app, they could integrate the technology with a retailer’s current app for wider take-up.

The retailer would also be to monitor transactions in real time and there is also access to a virtual receipt to deter shoplifters.

The announcement follows news from Amazon that it’s also trialling checkout free shops that will facial recognition cameras on a shelf to determine what customers are buying.

Most apps trade personal data with third parties

Fears over the loss of personal data have been underlined with news that seven in 10 smartphone apps are sharing the user’s data with a third-party service.

Among the services accessing data are Facebook and Google.

The findings from the US-based research firm reveal that when users install an app on Android or iOS, it will ask for their permission to access personal information.

The researchers say that because apps do not have to tell users which software libraries they are going to use, the user will never know what data is being handed over.

Google unveils 12 best apps

Of the millions of apps and games available in the Google Play Store, the firm has unveiled the 12 best ones.

The list was unveiled at the latest Google IO event in May with the focus on what makes its Android platform more popular.

They include Mushroom 11, Hooked, Runtastic Running & Fitness – which is also the winner of the best Android wear experience award – Red Bull TV, for offering the best TV experience.

The list also features IFTTT, Woorld, ShareTheMeal, Animal Jam – Play Wild!, HearthStone while the best game award went to Transformers: Forged to Fight.

Winner of the best app in Google’s awards is Memrise which offers users an advanced form of flashcards to help studying.

In other Miratrix mobile phone news …

Adobe has unveiled an app that enables a smartphone to be turned into a document scanner. The Adobe Scan app will take images of paper documents and then turns them into PDFs. In addition, the app also turns the page’s text into searchable digital text automatically which users can then edit and annotate as well as highlight and upload to a document cloud.

Sony PlayStation has made waves by announcing its first mobile game aimed at Android and iPhone smartphones with the first one being ‘Everybody’s Golf’ which is coming to Japanese smartphone users soon. The app itself will be free to download.

Users who have the Alexa app installed on their Android or OS device can use the new Amazon function to call and message people via its Alexa platform. The calls will be free since the feature utilises mobile phone data and Wi-Fi so users do not need to have a mobile data plan. The Alexa Calling app is available now.

Industry watchers say that Asia will be the main area for mobile banking. That’s down to the high economic growth being predicted and the growing use of mobile phones from people living there. Apparently, there is a big market for apps to fill too.

Researchers have revealed that Brits believe that apps are as important as eating and breathing and many cannot live without them. The findings from A10 Networks also show that British employees are the largest users, it is 41%, of non-sanctioned apps at work in Europe. Worryingly, 24% say they have had their mobile device hacked which is more than any other country in the world.

ASO: Search Volumes in the UK App Store 👀 | MTX63

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Hello. Welcome to this week’s video.

I’m going to talk about volumes in the UK App Store. You might have seen, in one of my tweets, a little sort of before and after App Store optimization metric. I’ve been to a lot of events lately, “Oh, ASO didn’t work for us.” ASO isn’t for everybody. People immediately think just because somebody without a semi-successful app says that, that its not for you.

For example, the people that I’ve been working with, ASO is very much for them. There’s volume in those categories, there’s people working for what they’ve got. Comparison, that I’ve shown you, one day on another day. And all ranking, for everything in the world, ranking for a few good terms, the latest business.

The App Store actually has volume, and if your app fits a lot of searches that are going on there, so that you’ll do really well.

Investigate it, have an open mind. Don’t just feel if it didn’t work for somebody else, maybe they rank properly. There’s a lot of things going on. For a lot of my clients, Facebook doesn’t work. Different channel for different companies.

That’s this week’s video. Gonna count my tweet. Put a link somewhere, maybe in … Down the bottom of the screen.

Ciao

 

 

Google Announces Shift to Focus on Apps

It one of the most anticipated days for developers around the world, and Google’s annual developer conference this year did not disappoint.

Among the many announcements, was one of the software firm’s announcement to develop mobile phone apps.

Google says it will spend less time developing its Android mobile operating system and more time developing its digital assistant and popular photo app.

Industry watchers say Google has effectively revealed that apps and its voice assistant are now increasingly important to its future.

Meanwhile, those attending the conference also heard that the firm’s stand-alone Daydream VR headset already has more than 150 apps available and developers are working on more.

Android ransomware flaw to be fixed

A flaw in Android that is used by 74% of ransomware attacks is set to be fixed this summer.

That is when the firm’s new operating system, Android O, is being released.

While many legitimate apps use the SYSTEM_ALERT_WINDOW command, it can be used by ransomware attackers to lock users of their phones.

Also, industry watchers say the new operating system will offer improvements for text-based verification services.

Apparently, the Android O system will check text messages automatically and should the relevant code be detected the user will be able to access apps directly without the need to seek permissions.

British retailers could do more with apps

A survey from Eagle Eye has revealed that retailers in the UK are failing to utilise mobile phones to enhance their customer’s shopping experiences.

In a report, the firm says that 60% of young buyers will use their phone while in a store but less than 20% will use it to redeem promotions or make payments.

Eagle Eye says that consumers are open to receiving mobile promotions and 68% said they would find it helpful to receive vouchers while shopping.

In other Miratrix mobile phone app news …

People visiting pubs would be encouraged to spend more if they could use their smartphone as a digital wallet, according to research. There has been a sharp rise in numbers using mobile technology in hospitality and there is potential for apps to help pubgoers order food and have the items delivered to their table.

Payment apps have taken off in Russia and their usage is now 60% higher than those who pay for services on websites. The most popular apps are for making money transfers, ordering from online stores and paying for mobile phone services.

A survey in China has revealed that expats living and working there are enthusiastic users of Chinese apps including WeChat. Many expats are using the service for video chat as well as voice calls and tend to communicate with emoji stickers – and their use is more popular than with Chinese people.

Apps being sold in the Chinese App Store have been told to remove tip functions since Apple has decided these are in-app purchases and liable to 30% commission. The move follows a growth in free apps that enable users to offer monetary tips to content creators and authors.

Users of Microsoft’s GroupMe apps can now access polls on their mobile devices. The function enables users to sort and collect their friends and contacts into easier to manage groups.

A burglar in Ipswich has been jailed after a barking dogs’ app alerted the homeowner to the break in. The owner had internal cameras fitted to monitor her dogs and the app alerted her to them making a noise. When checking her phone, the owner saw the burglar in her kitchen and then called police.

Users with an Android smartphone that’s been ‘jailbroken’ will not be able to access Netflicks’ mobile app, the firm has announced.

Apple SearchAds, What to Watch Out For When Matching | MTX61

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Hello. Welcome to this week’s video.

I’m gonna talk about Apple search ads and something that I’ve noted. May not universally be correct. Feel free to stick that in the comments and we can talk about it, share what we’re seeing.

What I’ve been very lucky to have is a client that allows me to be a broad match generic term. This has allowed me to roughly see how the app store match and algorithm works. For example, if you have a generic keyword, that generic keyword will match really, really well to a brand. I’m assuming that that generic keyword in it’s keyword group. Equally, brands will match very well to that generic keyword.

However, generic keyword doesn’t match to other generic phrases that are similar to it. What this means, using broad match trying to build big generic keyword pools not as useful as it could be. The matching algorithm doesn’t fully understand the relationship between different keywords. Kinda makes sense ’cause it’s app. It also means, if you only want to target the generic keywords, you’re gonna have to have a really, really big negative keyword pool built with brand terms.

That’s an observation I’ve made over the past couple of weeks. If you see anything different or you see the same thing, stick it in the comments below or tweet me @NickDuddy and figure out how this thing works.

That’s this week’s video. See you all next week.

Drivers Warned Over Drive-thru Apps

Legal experts are warning that drivers in the UK who pay for fast food at a drive-through restaurant on their mobile phone may be breaking the law.

The warning comes after the penalties for driving and using a mobile phone were doubled for those caught on British roads.

However, lawyers at one Scottish legal firm say that using a phone app to pay via contactless methods could land the driver with a £200 fine and six penalty points.

The law firm says that to use a smartphone app in anyway while the vehicle’s engine is running is illegal.

And the rules which are applied to drivers using mobiles when behind the wheel also apply to those who using their mobile devices to pay via contactless methods.

Phone users are also being warned about sneaking a peek at their social media sites including Twitter and Facebook while they are awaiting their order to be delivered.

Some regional newspapers are also reporting that Cleveland Police have been advising people to switch off engines before paying at a drive-through with their smart phone – though they point out that ‘common sense’ will be applied before anyone is prosecuted.

Phone users cause car smashes

Researchers in America have concluded that more than half of car smashes are caused by drivers using a smartphone app.

The study was carried out by Cambridge Mobile Telematics by analysing 1,000 real-world car crashes along with tens of thousands of near misses.

Among the most common forms for distraction are texting, social media and email use.

The study reveals that drivers are distracted for at least 135 seconds when they use their phone.

The research concludes that drivers who use their phone most when driving are around six times more likely to be involved in a crash in those who are not as distracted.

In other Miratrix mobile phone news …

Google has revealed that it’s Android Pay app is no longer needed for those making mobile payments after the search giant integrated the app’s functionality into a wide range of mobile banking apps.

After hitting the headlines, the mobile app for United Airlines is being deluged with one star reviews from outraged users after a man was forcibly dragged from an over-booked flight.

Beach walkers are being urged by the RNLI to use apps for checking the weather and tide times after 55 people were stranded on a beach near Robin Hood’s Bay in North Yorkshire.

Researchers at Newcastle University have revealed that hackers can steal passwords and PIN numbers just from analysing how a mobile phone will tilt when being held. The researchers managed to crack a four-digit pin with 70% accuracy and had cracked it completely by the fifth attempt. Apparently, phone makers know of the problem but have not devised a solution.

Facebook has announced that its Messenger app has now reached 1.2 billion users. The firm now has three apps with more than 1 billion users each, including WhatsApp.

A study by researchers at New York University has revealed that the fingerprint sensors being used by many smartphones are not as reliable or as safe as users may believe. They managed to use artificial fingerprints that could match the user’s real prints to unlock the phone in 65% of attempts.

More bad news for users of Windows phones after an announcement that Spotify, one of the world’s most popular streaming services, is to stop maintaining its app for the platform.

Oxfam has been trialling contactless donation boxes with donors able to use their mobile phone contactless payment apps for making a donation, along with debit and credit cards.

Google Apps Collude to Mine Data

A study has revealed that thousands of apps on Google’s Android system are colluding to share their user’s data without any consent.

In addition, this is leaving the phones vulnerable to hacking.

The researchers at Virginia Tech in the US found that trusted apps were able to communicate with each other and exchange information which creates various implications for phone users.

A spokesman for the research team said: “It’s the first-time real-world evidence has been found that apps are colluding with each other.

“Apps are getting information from each other when they do not have the permissions for doing so.”

One problem is hackers could use a malicious third party app which, when downloaded, will collude with an authentic application which thinks is genuine and enable hackers to access personal data.

These apps are, apparently, accessing data from Google Play, Gmail, Google Photos and Google Docs, among others.

Businesses urged to take mobile security responsibility

A report reveals that businesses should step in to provide mobile security when users are reckless with their devices when downloading apps.

The RiskIQ report highlights that smartphone users often stray from the official app stores when downloading applications which then puts them at greater risk from malware and ransomware.

While the report highlights that the UK’s smartphone users are more conservative than their US counterparts, they are still taking risks.

One of the issues is that mobile users are ‘jailbreaking’ their devices, around 14% of users do so, so they can download apps they would not be able to use otherwise.

The report states: “While jailbreaking allows more choice, it bypasses the security mechanisms put in place by official app stores and carriers.”

The report concludes that businesses should be more proactive in fighting mobile threats since ‘careless users’ lack the relevant mobile security acumen.

Phone distraction causes car crashes

A study in America has revealed that drivers who are distracted by their phone’s apps cause 52% of smashes.

In addition, 25% of drivers will use their phone with a minute of having a crash.

The findings come from Cambridge Mobile Telematics and a spokesman said: “This is a big problem for drivers and pedestrians and it’s a dominant factor in whether you will have a crash.”

In other Miratrix mobile phone app news …

Smartphone users in India are being warned that the mobile apps for seven banks have been infected with malware. The warning comes as users are urged to install a personal security certificate which has been sent by hackers.

To help launch their new album, The Charlatans have turned their popular singles into phone apps. Fans have to guess the song from the icons on their screen.

A researcher says more funding should be provided to help people access digital health services in the UK. Lecturer Siobhan O’Connor said more research is needed to understand the barriers users face which include lack of mobile phone signals and not understanding how health apps can help.

Social media users in the US may be due a pay-out after a judge in San Francisco ruled that the user’s privacy may have been compromised. The ruling will cost eight firms including Kik, Foursquare, Twitter and Yelp more than $5million. The action focused on those who used their smartphone to access the platforms between 2009 and 2012.

A mobile phone app may help users access cheaper electricity from 2020 after an EU ruling. The idea is to use apps to encourage people to use electricity when it is cheap and abundant – usually on sunny days when renewable energy such as solar panels are effective. The move would see flexible prices being introduced to match energy production.

Will PWA KILL! ASO?? | MTX60

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Hello. Welcome to this week’s video. This week, will progressive web apps kill App Store optimization?

For yous who don’t know what progressive web apps are, you need to check out Google. Just Google progressive web apps. They’re fast, reliable and they’re engaging. Vague and wonderful.

Obviously, it’s in my interest to say, “No, definitely not,” but I do generally think it won’t. For one, progressive web apps require a tonne of adoption from brand, anywhere through a website, really. There’s also companies out there who are heavily invested in their apps already so they’re going to turn that boat around.

As much as I quite like progressive web apps, I don’t think it’s going to have a massive effect yet, due to adoption rates, like Google app index, and I’m taking a softer stance. As much as I probably think it is the future, not going to come in the next 12 months really, is it?

That’s my tip this week. If you don’t know what progressive web apps are, you need to go start looking at that.

See you next week.