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📈 Will My Favourite App Marketing Channel Surprise You? | MTX65

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Hello, welcome to this week’s video.

I’m going to talk about one of my favourite marketing channels of all time. It is email. I love email.

I kind of started my digital career helping to build Hilton International’s team, because it was just me and another person, called Montgomery, worked together to train and build a team. I just think that the results you get from it are brilliant. Email can be really personalised. People’s inboxes are still an important place which people trust and look at everyday.

If you’ve got an app and you’re not doing something to capture an email address, you’re crazy. Try and gather an email address and start conversation with them outside of your app. Try to re-engage them using emails. Try … god … try to engage them, never mind re-engage them, with emails after they install the app, and build a programme to get a relationship with these people. Don’t miss out on email, it’s still a very effective marketing channel. All you need to do is ask for an email address.

All right, that’s this week’s video. Speak to you next week. Bye.

ASO: Is Web Search is Important For ASO 📈? | MTX64

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This week I’m going to talk about how web traffic is important for app install.

Now, to clear up a myth, links to your app listing page in Play do not have a direct correlation with the algorithm in the app store. I did a bit of research with 280 top-ranking apps and there was no correlation between that linked profile and their ranking. Okay? Get that out the way. Secondly, people tell me all the time they don’t think that web traffic is the sort of traffic people use to find apps.

The complete opposite because it says, “Service. Thing. App.” They’re looking for an app. They might not immediately install off the back of that, especially if it’s an iOS app. More likely if it’s a Play app because you can install directly from web. Where it affects ASO is you’re ranking for something, number one, and it has 10,000 searches a month, you’re maybe getting 30% of that traffic to your app listing page. Velocity of installs that that boosts affects the algorithm in the Play store or iTunes, then boosts your rank in the store. The secondary effect, in the end visibility is there when people are searching in mobile web or web. Take a step back from all this app first stuff and look at other channels, older channels, for ways of getting traffic. Or look at your app name, service, thing, with the keyword “app” at the end, and then add words, see if there’s any volume.

All right. That’s this week’s video. Ciao.

ASO: Search Volumes in the UK App Store 👀 | MTX63

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Hello. Welcome to this week’s video.

I’m going to talk about volumes in the UK App Store. You might have seen, in one of my tweets, a little sort of before and after App Store optimization metric. I’ve been to a lot of events lately, “Oh, ASO didn’t work for us.” ASO isn’t for everybody. People immediately think just because somebody without a semi-successful app says that, that its not for you.

For example, the people that I’ve been working with, ASO is very much for them. There’s volume in those categories, there’s people working for what they’ve got. Comparison, that I’ve shown you, one day on another day. And all ranking, for everything in the world, ranking for a few good terms, the latest business.

The App Store actually has volume, and if your app fits a lot of searches that are going on there, so that you’ll do really well.

Investigate it, have an open mind. Don’t just feel if it didn’t work for somebody else, maybe they rank properly. There’s a lot of things going on. For a lot of my clients, Facebook doesn’t work. Different channel for different companies.

That’s this week’s video. Gonna count my tweet. Put a link somewhere, maybe in … Down the bottom of the screen.

Ciao

 

 

Apple SearchAds, What to Watch Out For When Matching | MTX61

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Hello. Welcome to this week’s video.

I’m gonna talk about Apple search ads and something that I’ve noted. May not universally be correct. Feel free to stick that in the comments and we can talk about it, share what we’re seeing.

What I’ve been very lucky to have is a client that allows me to be a broad match generic term. This has allowed me to roughly see how the app store match and algorithm works. For example, if you have a generic keyword, that generic keyword will match really, really well to a brand. I’m assuming that that generic keyword in it’s keyword group. Equally, brands will match very well to that generic keyword.

However, generic keyword doesn’t match to other generic phrases that are similar to it. What this means, using broad match trying to build big generic keyword pools not as useful as it could be. The matching algorithm doesn’t fully understand the relationship between different keywords. Kinda makes sense ’cause it’s app. It also means, if you only want to target the generic keywords, you’re gonna have to have a really, really big negative keyword pool built with brand terms.

That’s an observation I’ve made over the past couple of weeks. If you see anything different or you see the same thing, stick it in the comments below or tweet me @NickDuddy and figure out how this thing works.

That’s this week’s video. See you all next week.

Drivers Warned Over Drive-thru Apps

Legal experts are warning that drivers in the UK who pay for fast food at a drive-through restaurant on their mobile phone may be breaking the law.

The warning comes after the penalties for driving and using a mobile phone were doubled for those caught on British roads.

However, lawyers at one Scottish legal firm say that using a phone app to pay via contactless methods could land the driver with a £200 fine and six penalty points.

The law firm says that to use a smartphone app in anyway while the vehicle’s engine is running is illegal.

And the rules which are applied to drivers using mobiles when behind the wheel also apply to those who using their mobile devices to pay via contactless methods.

Phone users are also being warned about sneaking a peek at their social media sites including Twitter and Facebook while they are awaiting their order to be delivered.

Some regional newspapers are also reporting that Cleveland Police have been advising people to switch off engines before paying at a drive-through with their smart phone – though they point out that ‘common sense’ will be applied before anyone is prosecuted.

Phone users cause car smashes

Researchers in America have concluded that more than half of car smashes are caused by drivers using a smartphone app.

The study was carried out by Cambridge Mobile Telematics by analysing 1,000 real-world car crashes along with tens of thousands of near misses.

Among the most common forms for distraction are texting, social media and email use.

The study reveals that drivers are distracted for at least 135 seconds when they use their phone.

The research concludes that drivers who use their phone most when driving are around six times more likely to be involved in a crash in those who are not as distracted.

In other Miratrix mobile phone news …

Google has revealed that it’s Android Pay app is no longer needed for those making mobile payments after the search giant integrated the app’s functionality into a wide range of mobile banking apps.

After hitting the headlines, the mobile app for United Airlines is being deluged with one star reviews from outraged users after a man was forcibly dragged from an over-booked flight.

Beach walkers are being urged by the RNLI to use apps for checking the weather and tide times after 55 people were stranded on a beach near Robin Hood’s Bay in North Yorkshire.

Researchers at Newcastle University have revealed that hackers can steal passwords and PIN numbers just from analysing how a mobile phone will tilt when being held. The researchers managed to crack a four-digit pin with 70% accuracy and had cracked it completely by the fifth attempt. Apparently, phone makers know of the problem but have not devised a solution.

Facebook has announced that its Messenger app has now reached 1.2 billion users. The firm now has three apps with more than 1 billion users each, including WhatsApp.

A study by researchers at New York University has revealed that the fingerprint sensors being used by many smartphones are not as reliable or as safe as users may believe. They managed to use artificial fingerprints that could match the user’s real prints to unlock the phone in 65% of attempts.

More bad news for users of Windows phones after an announcement that Spotify, one of the world’s most popular streaming services, is to stop maintaining its app for the platform.

Oxfam has been trialling contactless donation boxes with donors able to use their mobile phone contactless payment apps for making a donation, along with debit and credit cards.

Google Apps Collude to Mine Data

A study has revealed that thousands of apps on Google’s Android system are colluding to share their user’s data without any consent.

In addition, this is leaving the phones vulnerable to hacking.

The researchers at Virginia Tech in the US found that trusted apps were able to communicate with each other and exchange information which creates various implications for phone users.

A spokesman for the research team said: “It’s the first-time real-world evidence has been found that apps are colluding with each other.

“Apps are getting information from each other when they do not have the permissions for doing so.”

One problem is hackers could use a malicious third party app which, when downloaded, will collude with an authentic application which thinks is genuine and enable hackers to access personal data.

These apps are, apparently, accessing data from Google Play, Gmail, Google Photos and Google Docs, among others.

Businesses urged to take mobile security responsibility

A report reveals that businesses should step in to provide mobile security when users are reckless with their devices when downloading apps.

The RiskIQ report highlights that smartphone users often stray from the official app stores when downloading applications which then puts them at greater risk from malware and ransomware.

While the report highlights that the UK’s smartphone users are more conservative than their US counterparts, they are still taking risks.

One of the issues is that mobile users are ‘jailbreaking’ their devices, around 14% of users do so, so they can download apps they would not be able to use otherwise.

The report states: “While jailbreaking allows more choice, it bypasses the security mechanisms put in place by official app stores and carriers.”

The report concludes that businesses should be more proactive in fighting mobile threats since ‘careless users’ lack the relevant mobile security acumen.

Phone distraction causes car crashes

A study in America has revealed that drivers who are distracted by their phone’s apps cause 52% of smashes.

In addition, 25% of drivers will use their phone with a minute of having a crash.

The findings come from Cambridge Mobile Telematics and a spokesman said: “This is a big problem for drivers and pedestrians and it’s a dominant factor in whether you will have a crash.”

In other Miratrix mobile phone app news …

Smartphone users in India are being warned that the mobile apps for seven banks have been infected with malware. The warning comes as users are urged to install a personal security certificate which has been sent by hackers.

To help launch their new album, The Charlatans have turned their popular singles into phone apps. Fans have to guess the song from the icons on their screen.

A researcher says more funding should be provided to help people access digital health services in the UK. Lecturer Siobhan O’Connor said more research is needed to understand the barriers users face which include lack of mobile phone signals and not understanding how health apps can help.

Social media users in the US may be due a pay-out after a judge in San Francisco ruled that the user’s privacy may have been compromised. The ruling will cost eight firms including Kik, Foursquare, Twitter and Yelp more than $5million. The action focused on those who used their smartphone to access the platforms between 2009 and 2012.

A mobile phone app may help users access cheaper electricity from 2020 after an EU ruling. The idea is to use apps to encourage people to use electricity when it is cheap and abundant – usually on sunny days when renewable energy such as solar panels are effective. The move would see flexible prices being introduced to match energy production.

Will PWA KILL! ASO?? | MTX60

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Hello. Welcome to this week’s video. This week, will progressive web apps kill App Store optimization?

For yous who don’t know what progressive web apps are, you need to check out Google. Just Google progressive web apps. They’re fast, reliable and they’re engaging. Vague and wonderful.

Obviously, it’s in my interest to say, “No, definitely not,” but I do generally think it won’t. For one, progressive web apps require a tonne of adoption from brand, anywhere through a website, really. There’s also companies out there who are heavily invested in their apps already so they’re going to turn that boat around.

As much as I quite like progressive web apps, I don’t think it’s going to have a massive effect yet, due to adoption rates, like Google app index, and I’m taking a softer stance. As much as I probably think it is the future, not going to come in the next 12 months really, is it?

That’s my tip this week. If you don’t know what progressive web apps are, you need to go start looking at that.

See you next week.

Mobile Apps Can Boost Child Health

A review of medical research has revealed that parents can help improve health outcomes for their children by using mobile phone apps as well as text messaging.

The review has appeared in a leading American medical journal and focuses on the effectiveness of using apps to tackle childhood obesity.

The researchers say that apps enable children to become healthier by boosting a number of behaviours and ensuring the eat a healthy diet and get the medicines they need.

Researchers wanted to analyse the previously conducted reviews for statistical evidence that proves there is a change in health behaviours for those who are 18 years old or younger if they use apps.

Those behind the study say the use of apps offers a chance to improve public health by utilising ‘mobile health interventions’.

Why Millennials get lost

If you have ever wondered why satnav users do silly things by abandoning their common sense, there’s an explanation.

Researchers have revealed that when people use handy devices, particularly satnavs, they switch off a part of their brain that we use for navigation.

They say that when we navigate, we exercise the brain in a different way to when we follow orders.

As part of the study, researchers looked at the street networks for major cities around the world and found most people struggled to navigate their way around small streets.

Essentially, researchers say that while brain training exercises will improve tasks for a given task, they do not improve performances for learning other tasks.

This is why young people particularly who do not use maps and follow satnav directions are more likely to get themselves lost without having phone apps to help them.

Charities boosted with new a donation app

Charities could benefit from a new platform that enables donations to be made by mobile phone.

DonateToday allows phone users to add a charity donation to their phone bill and also have the option to Gift Aid them.

The donation facility works while the donors are online using the app rather than asking them to make a donation through text messaging or entering credit card details.

The app also has a number of suggested donation amount buttons and whether they want to give a regular donation or a simple one-off donation.

Brits still using apps behind the wheel

Despite the punishments for using mobile phones behind the wheel of a car being increased recently, Brits are still using their phones.

The fines for using a phone while behind the wheel have increased to £200 and the penalty points have been increased to six.

However, a car insurer has now found that one in five drivers admit to checking social media apps while driving since the new punishments were brought in.

Topping the list for most used is WhatsApp with 51%, though 44% of drivers are still making phone calls and 9% of drivers are streaming videos.

In addition, drivers are also posting on and browsing Facebook as well as Twitter.

In other Miratrix mobile phone app news …

Corporations looking to make their cyber security better are faced with staff having at least one app on at least one mobile phone which means they have access to 1,427 cloud services. The findings from CSO say this provides employers with a cyber security challenge and it’s not just down to malware infected apps but also staff using legitimate apps because they enable various permissions as result.

The rapid growth in the number of apps available for gambling on mobile phones has led to a big increase in the number of gambling addicts, says the National Centre for Problem Gambling. Campaigners say the apps make gambling too easy with more than half of those seeking help from one charity admitting to being addicted to gambling on their mobile.

Researchers in India say that the popularity of mobile phone apps in the country has rocketed by 43% over the last 12 months.

Malaysia and Japanese theme park guests say they want queue busting apps to make their day out more enjoyable. The findings reveal that 91% of respondents want to buy time specific slots with a fast-track pass.

What Brits Use Their Phone For

A survey has revealed what British smartphone users are using their devices for and it’s not for making phone calls.

The research from an online retailer reveals that just 27% of respondents said they used their phone for making phone calls every week which is the 11th most popular use.

However, the use of apps is popular though in first place is texting with 88% of smartphone owners regularly sending messages, in second place is emailing and in third place is using Facebook.

Users also use their phone’s camera, in fourth place, and reading the news is in fifth spot.

The top 10 is made up with online shopping (56%), checking weather reports (54%), WhatsApp (51%), banking (45%) and watching YouTube videos (42%).

Android phones hiding pre-installed malware

There are 38 Android phones that are apparently being shipped with malware that is pre-installed during the manufacturing and supply chain process, says Checkpoint Security.

Among the phones included are the Samsung Galaxy A5 and the Asus Zenfone 2.

Checkpoint says that the threat from the malware for users is ‘severe’.

They say they have uncovered the infections on 38 devices using Android that belong to a multinational tech company and a large telecoms firm.

A spokesman explained: “While this isn’t unusual there is one detail of the attacks that stands out which is that the malware was not downloaded a result of the user’s use and arrived with the phone.”

Checkpoint says users should not download phone apps from untrusted or unusual places and to avoid ‘risky websites’.

The Israeli-based firm has also highlighted that several lines of insecure code can be used to hack the WhatsApp application despite the firm saying its system offers users a tight encryption system that cannot be hacked.

Checkpoint has revealed a technique that bypasses the encryption method by hiding code in an innocuous image.

Smartphone owners tend not to secure devices

Research has revealed that most smartphone owners do not take the steps needed to secure their mobile devices.

The survey reveals that users do not update their phone’s apps or the operating system regularly and they don’t use a pass code to restrict access.

According to Pew Research around 28% of US smartphone owners do not use a screen lock or any other security feature.

Also, just 40% will update their apps and operating system, while one in 10 say they never update their device’s operating system or apps.

Google unveils parental control software

Google has unveiled parental control software for its Android system called Family Link.

The system will enable parents to limit their child’s use of mobile devices and which apps they can have access to.

The controls will also enable parents to track and manage screen time so they can impose daily limits and bedtimes for devices so they cannot be used.

Google says that while most mobile device providers offer parental controls, their Family Link differs because it operates like a third-party parental control to monitor software use.

In other Miratrix mobile phone news …

The latest WikiLeaks release offers a good reason for smartphone users to regularly update their apps, says Columbia University’s Steven Bellovin. He says the CIA’s work will inspire ‘low-end hackers’ and Europol is also urging users to update their phone’s apps.

Wishbone, the popular quiz app aimed at teens has, apparently, been hacked with users’ personal information being stolen.

The most popular phones targeted by thieves in the UK are: the HTC M8, Samsung Galaxy S6 Edge, Apple iPhone 6 Plus, Apple iPhone 6, Apple iPhone S6.

Market research firm Statcounter says the dominance of Windows 10 to access the internet is coming to an end with the rapid popularity of Google’s Android OS being used for mobile phones, tablets and desktops and laptops soon to overtake the Windows platform.