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💥Miratrix💯 = Top App Marketing by Mobyaffiliates 😍 | MTX68

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Hello, welcome back. Got some exciting news. Miratrix ended up on the list for Mobyaffiliates top app marketing agencies for 2017. It was unexpected. Not because I get rubbish results or anything like that, just unexpected. Actually guys it’s Mobyaffiliates, basically awesome. Great job, thank you. All that shameless self promotion in this week’s video. Alright, cheers guys til next time.

Bank app works in the blink of an eye

The TSB has unveiled plans for its customers to use an app that will enable access to their account with the blink of an eye.

The iris recognition software will be introduced from September for some Samsung Galaxy phones.

The bank says that this is a secure form of biometric authentication.

A spokesman for the bank said: “Iris recognition will enable a customer to unlock their TSB mobile app with a simple glance so there’s no need for passwords, IDs or memorable information.

“It’s also a customer friendly approach to identification and a secure method.”

However, one national newspaper asked cyber security experts what they thought about biometric logins.

Their reaction was for the bank not to assume that a biometric login cannot be compromised.

One chief executive, Richard Parris of Intercede, said that biometrics are quickly becoming the de facto security measure for a range of consumer and business applications.

He added: “However, German hackers have been able to trick the Samsung Galaxy S8 iris scanner with a picture of the phone owners eye and a contact lens.”

He said that biometric authentication is not immune to potential attacks and should not be the sole means of verifying a user’s identity.

App tracks students phone usage

For students in Australian schools a new app has been unveiled that will control their phone usage.

The app will monitor the students use of their mobile phone and can disable ‘distracting’ apps.

Developed by Family Zone, the app will give schools control over how students use their devices and help control online predators and cyber bullying.

Parents must give the school permission to apply the service and the option of monitoring mobile phone use in their home.

So far 40 schools in Australia have begun using the app which also gives parents control over the apps being accessed and the ability to deactivate the phone’s camera.

Messaging app usage continues growth

The worldwide appeal for mobile messaging apps is continuing to grow with usage set to increase by 15.5% this year.

The research from eMarketer reveals that there will be more than 1.8 billion people using apps such as WeChat and Facebook Messenger.

In addition, they are also predicting that an extra 243 million people will start using mobile phone messaging apps this year.

While growth is expected around the world, the popularity of mobile messaging apps is being fuelled by new users in five countries: China, the US, India, Brazil and Indonesia.

They will also be home to the biggest number of mobile messaging app users – though, not surprisingly, they are also the most populated countries in the world.

Gory app unveiled

For lovers of history that like to learn about dark moments and gory sites, academics in Bristol have developed a mobile app for them.

The app will notify users who pass some of the region’s gory historic sites of what occurred there hundreds of years ago.

The University of the West of England has funded a series of guides that will play court proceedings and ballads to a listener when they pass the scene of a gory and notorious crime.

In other Miratrix mobile phone app news …

A survey of Brits and their disposable incomes has revealed that the amount being spent on mobile phone apps has rocketed by 227% over the past year.

The Chinese mobile phone market has seen a huge rise in the number of date-for-hire apps to help meet the growing demand from users to have a date when meeting relatives. Some apps aim to find an ‘instant partner’ who the user can hire and present to their relatives when visiting to help prevent conversations about getting married.

Microsoft has begun testing its Word, Excel and PowerPoint apps under its new ‘Fluent Design’ aesthetics.

A new app for making public transport payments by smartphone has hit the buffers with pioneers struggling to use it. The firm behind the app in the Netherlands says the ability to pay by mobile phone has been ‘chaotic’ and the first few days of operation has been ‘worthless’.

Google’s Android Has a Secret ‘Panic Mode’ Function

In a bid to tackle the growing threat from spyware and malware masquerading as apps, Google has apparently installed a panic mode function for its Android platform.

The aim is to kill the user’s device when activated.

The panic mode will detect when the user has an issue and return them to the home screen immediately.

It will do this when it detects the user is rapidly pressing the back button in an effort to exit a rogue app.

While it’s not public knowledge yet, one security expert says that Android’s operating system source code does contain the panic mode.

Users interested in the function will need to ensure their phone is updated to Android 7.1 Nougat.

App will help tackle university binge drinking

An app aimed at ending University binge drinking has been unveiled.

The app is now undergoing a $300,000 trial to help reduce the levels of student binge drinking in the US.

Users will be sent a survey at 6pm and depending on the answers, they will then receive regular text messages to remind them of their obligations the following day in a bid to act as a deterrent.

Researchers say the VicHealth app works almost like ‘a cyber parent’.

‘Uber for escorts’ app ruffles feathers

An app that has been described as the ‘Uber for escorts’ has ruffled feathers after launching in Scotland.

Rendevu has been popular after launching elsewhere in the UK and with more than 2,000 downloads after its launch in Scotland a month ago, critics are lining up saying the app exploits women.

The app enables clients to arrange hook-ups with the click of a button though the entrepreneurs behind the app say it’s creating a safe space for those in the sex industry.

The on-demand app allows masseurs and escorts to publish prices, availability and their location when requested.

Popularity of Personal Assistant apps declines

The take-up of mobile phone personal assistant apps has declined as growing numbers of people switch to devices such as Google Home and Amazon Echo.

Verto Analytics says that 71 million smartphone owners in the US used a personal assistant app in May but that’s a big fall from the 88 million users who did so in November last year.

Apple Siri’s is still the most popular assistant app but its annual usage has dropped by 15% and the number of daily users is also falling.

In contrast, Amazons Alexa has seen a 325% increase over the year in unique users and the number of daily users has doubled.

In other mobile phone app news …

A mobile phone app designed to help the prevention of pregnancy has been approved by the European Union. The app, Natural Cycles, was launched in Sweden in 2014 and while there are many other similar apps available, it’s the first in the world to be approved by a European health agency for use as a contraceptive.

Researchers in Australia have revealed that, on average, Australians will use 36 mobile phone apps every month. Aussies also have more apps on their phones than Europeans and Americans with most users prioritising utility apps followed by social networking apps.

Cardless ATMs have taken off in America after Wells Fargo installed 13,000 of them in various locations. The users have an app that receives a code from their bank which they then enter into the ATM to access funds. Cardless ATMs look like taking off since consumers can use digital wallets but will need to greater take greater care of their personal information, say the banks introducing them.

Durham county council is the latest authority to use ‘The Noise App’ which enables people to record and report any noise disturbance to the authority from their mobile phone.

App Will Help Concert-goers

A mobile phone app developed by Ticketmaster could see queues at concerts and gigs becoming a thing of the past.

The app uses ‘smart tones’ to check people into the event rather than scanning a barcode or a QR code from a paper ticket.

The app also enables concertgoers to skip the queue by showing a green ‘approved’ screen on their smartphone.

Gig-goers will need to download an app and open it as they get closer to the venue where microphones will detect a unique signal from the phone and it’s this signal which is then checked against the database of ticket buyers.

It’s also thought the technology will reduce fraud since the ticket will be tied to a particular mobile device.

Growing numbers rely on banking apps

Data has revealed that growing numbers of people in the UK are setting up their savings accounts online and managing their bank account with their mobile phone.

Homeowners are also managing their mortgages this way too.

According to the British Bankers Association, nearly 20 million people in the UK logged into their mobile banking app last year – an impressive 4.9 billion times.

And, while using their app, 932 million transactions were completed.

Research reveals that the shift from branch banking to online banking is gathering pace with 86% of people now using an app to access their bank’s services.

CopyCat hits more than 14 million Android devices

Security researchers say there’s a new malware strain entitled CopyCat which has infected 14 million Android devices.

The malware will hijack apps to create fraudulent ad revenue and generate millions of dollars as a result.

Check Point says most of the victims are located in Asia and around 280,000 Android users in the US have also been hit.

They say that Google has been tracking the malware for two years and has updated Play Protect in a bid to block CopyCat.

However, millions of those who are affected have been using third-party app downloads and have been victim to phishing attacks as well.

Meanwhile, Russian security firm Group-IB has also highlighted a new virus attacking Android phones which will use their mobile banking app to attack the victim’s bank account.

Apparently, the virus is spreading quickly and masquerades as a text message from a contact in the user’s phone book.

In other Miratrix mobile phone app news …

Industry experts say Google is facing another massive anti-trust fine from the European Commission (EC) in relation to its Android operating system. European regulators say that Google is denying consumers a wider choice of mobile services and apps and is preventing innovation by third parties. Part of the problem is the preloading of Google apps, says the EC.

The growing number of apps for smart phones is leading to the death of the compact camera with sales declining quickly, says CIPA. The most popular five cameras for those who are uploading to photo sharing site Flickr are versions of the Apple iPhone.

Microsoft has announced it is closing Windows App Studio for those who use the Windows app building tool and instead users will need to use Windows Template Studio.

A new law in China means bloatware, or pre-installed apps, on mobile phones must have software available for these apps to be uninstalled and no apps can pass on the user’s data without their permission.

Guests at Hilton Hotels in future will be able to use a mobile phone app as a key to open their room’s door. Rival groups say they remain wary of technology like this because of their security concerns but the system has been trialled at more than 1,700 hotels in North America without problems.

📈 Will My Favourite App Marketing Channel Surprise You? | MTX65

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Hello, welcome to this week’s video.

I’m going to talk about one of my favourite marketing channels of all time. It is email. I love email.

I kind of started my digital career helping to build Hilton International’s team, because it was just me and another person, called Montgomery, worked together to train and build a team. I just think that the results you get from it are brilliant. Email can be really personalised. People’s inboxes are still an important place which people trust and look at everyday.

If you’ve got an app and you’re not doing something to capture an email address, you’re crazy. Try and gather an email address and start conversation with them outside of your app. Try to re-engage them using emails. Try … god … try to engage them, never mind re-engage them, with emails after they install the app, and build a programme to get a relationship with these people. Don’t miss out on email, it’s still a very effective marketing channel. All you need to do is ask for an email address.

All right, that’s this week’s video. Speak to you next week. Bye.

ASO: Is Web Search is Important For ASO 📈? | MTX64

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This week I’m going to talk about how web traffic is important for app install.

Now, to clear up a myth, links to your app listing page in Play do not have a direct correlation with the algorithm in the app store. I did a bit of research with 280 top-ranking apps and there was no correlation between that linked profile and their ranking. Okay? Get that out the way. Secondly, people tell me all the time they don’t think that web traffic is the sort of traffic people use to find apps.

The complete opposite because it says, “Service. Thing. App.” They’re looking for an app. They might not immediately install off the back of that, especially if it’s an iOS app. More likely if it’s a Play app because you can install directly from web. Where it affects ASO is you’re ranking for something, number one, and it has 10,000 searches a month, you’re maybe getting 30% of that traffic to your app listing page. Velocity of installs that that boosts affects the algorithm in the Play store or iTunes, then boosts your rank in the store. The secondary effect, in the end visibility is there when people are searching in mobile web or web. Take a step back from all this app first stuff and look at other channels, older channels, for ways of getting traffic. Or look at your app name, service, thing, with the keyword “app” at the end, and then add words, see if there’s any volume.

All right. That’s this week’s video. Ciao.

ASO: Search Volumes in the UK App Store 👀 | MTX63

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Hello. Welcome to this week’s video.

I’m going to talk about volumes in the UK App Store. You might have seen, in one of my tweets, a little sort of before and after App Store optimization metric. I’ve been to a lot of events lately, “Oh, ASO didn’t work for us.” ASO isn’t for everybody. People immediately think just because somebody without a semi-successful app says that, that its not for you.

For example, the people that I’ve been working with, ASO is very much for them. There’s volume in those categories, there’s people working for what they’ve got. Comparison, that I’ve shown you, one day on another day. And all ranking, for everything in the world, ranking for a few good terms, the latest business.

The App Store actually has volume, and if your app fits a lot of searches that are going on there, so that you’ll do really well.

Investigate it, have an open mind. Don’t just feel if it didn’t work for somebody else, maybe they rank properly. There’s a lot of things going on. For a lot of my clients, Facebook doesn’t work. Different channel for different companies.

That’s this week’s video. Gonna count my tweet. Put a link somewhere, maybe in … Down the bottom of the screen.

Ciao

 

 

Apple SearchAds, What to Watch Out For When Matching | MTX61

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Hello. Welcome to this week’s video.

I’m gonna talk about Apple search ads and something that I’ve noted. May not universally be correct. Feel free to stick that in the comments and we can talk about it, share what we’re seeing.

What I’ve been very lucky to have is a client that allows me to be a broad match generic term. This has allowed me to roughly see how the app store match and algorithm works. For example, if you have a generic keyword, that generic keyword will match really, really well to a brand. I’m assuming that that generic keyword in it’s keyword group. Equally, brands will match very well to that generic keyword.

However, generic keyword doesn’t match to other generic phrases that are similar to it. What this means, using broad match trying to build big generic keyword pools not as useful as it could be. The matching algorithm doesn’t fully understand the relationship between different keywords. Kinda makes sense ’cause it’s app. It also means, if you only want to target the generic keywords, you’re gonna have to have a really, really big negative keyword pool built with brand terms.

That’s an observation I’ve made over the past couple of weeks. If you see anything different or you see the same thing, stick it in the comments below or tweet me @NickDuddy and figure out how this thing works.

That’s this week’s video. See you all next week.

Drivers Warned Over Drive-thru Apps

Legal experts are warning that drivers in the UK who pay for fast food at a drive-through restaurant on their mobile phone may be breaking the law.

The warning comes after the penalties for driving and using a mobile phone were doubled for those caught on British roads.

However, lawyers at one Scottish legal firm say that using a phone app to pay via contactless methods could land the driver with a £200 fine and six penalty points.

The law firm says that to use a smartphone app in anyway while the vehicle’s engine is running is illegal.

And the rules which are applied to drivers using mobiles when behind the wheel also apply to those who using their mobile devices to pay via contactless methods.

Phone users are also being warned about sneaking a peek at their social media sites including Twitter and Facebook while they are awaiting their order to be delivered.

Some regional newspapers are also reporting that Cleveland Police have been advising people to switch off engines before paying at a drive-through with their smart phone – though they point out that ‘common sense’ will be applied before anyone is prosecuted.

Phone users cause car smashes

Researchers in America have concluded that more than half of car smashes are caused by drivers using a smartphone app.

The study was carried out by Cambridge Mobile Telematics by analysing 1,000 real-world car crashes along with tens of thousands of near misses.

Among the most common forms for distraction are texting, social media and email use.

The study reveals that drivers are distracted for at least 135 seconds when they use their phone.

The research concludes that drivers who use their phone most when driving are around six times more likely to be involved in a crash in those who are not as distracted.

In other Miratrix mobile phone news …

Google has revealed that it’s Android Pay app is no longer needed for those making mobile payments after the search giant integrated the app’s functionality into a wide range of mobile banking apps.

After hitting the headlines, the mobile app for United Airlines is being deluged with one star reviews from outraged users after a man was forcibly dragged from an over-booked flight.

Beach walkers are being urged by the RNLI to use apps for checking the weather and tide times after 55 people were stranded on a beach near Robin Hood’s Bay in North Yorkshire.

Researchers at Newcastle University have revealed that hackers can steal passwords and PIN numbers just from analysing how a mobile phone will tilt when being held. The researchers managed to crack a four-digit pin with 70% accuracy and had cracked it completely by the fifth attempt. Apparently, phone makers know of the problem but have not devised a solution.

Facebook has announced that its Messenger app has now reached 1.2 billion users. The firm now has three apps with more than 1 billion users each, including WhatsApp.

A study by researchers at New York University has revealed that the fingerprint sensors being used by many smartphones are not as reliable or as safe as users may believe. They managed to use artificial fingerprints that could match the user’s real prints to unlock the phone in 65% of attempts.

More bad news for users of Windows phones after an announcement that Spotify, one of the world’s most popular streaming services, is to stop maintaining its app for the platform.

Oxfam has been trialling contactless donation boxes with donors able to use their mobile phone contactless payment apps for making a donation, along with debit and credit cards.