Lately I’ve been getting a lot of questions about competitor analysis for apps. This isn’t something that startups focus on too much but it’s pretty key for larger organisations that have a product and need to know what area’s they are most competitive in.
What Should Be In Your Competitor Analysis?
Competitor analysis can take a fair bit of time to carry out and can encompass many different metrics depending on what your apps goals are and what data is actually available to you. This is something we do regularly but as I said it’s time consuming and realistically most start-ups have other things to do which are more valuable to the progress of the business.
In saying that it’s possible to get an accurate gauge on what your competitors customer or users are saying about their app which might help you to avoid making the same mistakes.
To make things simple and quick I’m going to cover my Top Competitor Analysis metrics for apps.
My Top 3 Competitor Analysis Metrics:
Rankings refer to app store rankings, though there is no reason why it shouldn’t be web search also. Visibility in the app store is crucial for acquiring new users regularly. If you’re not visibility or a competitor takes your key spots you’ll notice very quickly.
Tools for app ranking checking
This is by no means an exhaustive list, these are the ones I check-in with regularly and use when auditing. To the best of my knowledge rank checking tools are pretty consistent across the board so no need to worry about discrepancies in the data.
App star ratings are probably an obvious one to most. It’s right there in your face when you’re looking at your competitors. The usefulness is only visible when you dive deep into the data and look at reviews over time and across versions. You can spot if any particular changes to feature or UI caused a backlash in opinion. Conversely you could spot the features that worked for them in the past and adapt this early on in your development.
- Head off bad reviews
- Avoid same product mistakes as competitor
- Find winning features
Reviews are a much like ratings in that it’s good to look at versions over time and look for the changes in opinions. However you are dealing with qualitative data which takes far more time to analyse but could give you some very rich and actionable data.
What’s also great about this data is the access to regional and local opinions on your app. From this information you can customise the app to particular sets of people based on culture expectations and understanding of what should be delivered.
- In-depth information about your app
- Local/culture differences in what is expected of your app
These’ll keep you right.
If you keep an eye on the above metrics you’ll get a good understanding of how competitive you are. If you pro-actively use the data that’s available to you then you will avoid your competitors mistakes and learn from their wins. When put like that I don’t think you have a choice but to collect, mine and use this free source of data!
I’d love to hear of any stories or experiences of using review data to avoid mistakes that your competitors have made. Get in touch!