More than a year after being unveiled at Google IO, the firm has launched Instant Apps.
The aim of the feature enables mobile phone users to use apps without installing them first which enables more storage to be available for other apps and games.
Instant Apps pulls the interface from, for instance, a retailer’s app in the Google Play Store and this will run as if the user has downloaded the app.
It’s not currently available for every device, but it is a feature on Google Pixel but app industry watchers say the feature will be more widely available soon.
It appears too that users will also need to opt in for Instant Apps with their Play Store ID to access the service and Google believes it will prove very popular.
One of the big attractions is for those phone users who do not have large data allowances since they can access many more apps for purchasing and browsing experiences without downloading them.
Apple’s App Analytics tool unveiled
Apple has unveiled its latest app analytics tool which will enables developers to gain more insight into how users are discovering their apps.
The latest version will reveal what users were looking for when they discovered the developer’s app and where they were on the iTunes store when they did so.
There will also be access to metrics to analyse the referring apps and sites to reveal which are the most effective ones for driving users to the developer’s products.
Apple says the new tool should help developers deliver better marketing campaigns.
The tool was first unveiled two years ago and in addition to helping developers understand how often their apps crash on the iOS platform, the tool also measures the retention of users and the number of active devices that are using a particular app.
Ultrasonic cross-device tones takes off
A growing number of apps are using ultrasonic cross-device tones which enables a mobile device to pick up a signal from an advertiser.
German researchers say the tones cannot be heard but are detected by apps in the phone and are being used by advertisers and billboards to offer phone users discounts and offers for goods.
Essentially, apps that have access to the device’s microphone to pick up the tones and then build a profile of where the user has been and seen the adverts.
There are around 234 Android apps currently available that have this ability for tuning into ultrasonic tones without the mobile user’s knowledge and the researchers say there is a potential for breaching privacy rights.
In other Miratrix mobile phone app news …
Nissan have developed a Faraday cage in the armrest of the Juke car where the ‘Signal Shield’ blocks the phone’s signals and wifi connections so drivers won’t be tempted to check their phone while driving.
Google has reacted quickly to an app called ‘Google Docs’ which is a sophisticated phishing scam by hackers to access a user’s Google Doc account. They can also then access emails and other personal information.
Sophos Labs says that users should avoid two Android apps, the Full Optimizer and Full Optimizer Lite, as they do nothing but serve adverts. While claiming to ‘fully optimise’ an Android phone, users will find this is all that they do and Sophos says there is no optimisation taking place simply numbers being generated.
Google has apparently just filed a patent for a smart drag-and-drop system to enable users to better use and close apps. Experts say that the hand gestures that will work on smart phones will also extend to computers and augmented reality headsets so users only need to learn the gestures once and apply them to a range of digital devices.