Two of the biggest names in social media and apps made notable announcements last week…
Facebook’s Personal Touch
For a while now it seems like there’s been a constant bombardment of new messaging apps – some that have become household names, others that faded away as quickly as they arrived.
Facebook sent the messaging world a message last week when it unveiled “M” – the latest twist to its popular Messenger service. Currently in beta testing, M throws the concept of a personal assistant into the messaging mix – although we thought that was more Miss Moneypenny’s role (ba-dum-tssshh).
As TechCrunch (@TechCrunch) point out in their coverage of the news, M is effectively combining the scale of mechanised digital assistants like Siri with the personal touch of smaller outfits such as Magic. It’ll use real live humans like the latter does to help millions of users book restaurants, buy products and more.
We see huge marketing potential here, and we wonder if the human element will help win the hearts and minds of any app-phobes out there…
YouTube Ups its Game
We’ve spent many an hour enjoying gaming-related content on YouTube – from getting all nostalgic at footage from old Commodore 64 games to laughing at the latest crazy mods someone has come up for on Grand Theft Auto V. None of that was live content though, and for serious gamers content is very much about the here and now.
So YouTube have responded to that with the launch of YouTube Gaming – a standalone site and app that’s exclusively for the gamers. There’s live streaming of gameplay – some gamers offering up their commentary and others letting the viewer just soak up the atmosphere – as well as other features such as chat and of course advertising opportunities for the gaming industry.
Read more about YouTube Gaming on iTech Post.
Deutschland Liebt Mobile Gaming
Finally, with that last link to gaming and Mobile Growth Europe coming up in Berlin this week, we thought these stats about German mobile gaming were nicely timed.
Business of Apps (@BusinessofApps) highlighted the study by Deloitte, which said that 37% of internet users polled indicated they played a mobile game once a week, with 14% saying they played a game on their smartphone or tablet every day.
The year on year increase of German smartphone ownership from 68% in 2014 to 75% in 2015 is significant, as is the decline of mobile gaming consoles (remember them?) from 26% to 14% over the same period.
Read more about this story at Business of Apps.