We’re being sociable this week as two of the world’s biggest social platforms introduce some interesting features for marketers. And a well known figure takes to a social network to make his own Weekly Noise about certain apps…
Will Advertisers Snap This Up?
We go to mobyaffiliates first of all, where they were talking about Snapchat’s plans for sponsored lenses. The video messaging platform has introduced a lenses feature which overlays graphics and allows the user to have a bit of fun with their messages… now they’re planning to charge advertisers $450,000 a day ($750,000 on special occasions like Halloween and Christmas) to sponsor the lenses. That is big money.
mobyaffiliates point out that Snapchat have previously talked similar figures for different forms of advertising, which have not been popular with marketing people. However this might just have the high potential for customer engagement (think those Coke cans with people’s names on them) to make companies take note. The article says that Snapchat has already been courting Hollywood studios about the facility – this seems like a very likely match. Don’t be surprised to receive Snapchat messages from your friends wearing Captain America masks or sporting slightly dodgy faces a la Pride and Prejudice and Zombies in 2016.
The Power of Suggestion
Getting big name advertisers on board for one of its latest features doesn’t seem to have been a problem for Facebook. As reported by Marketing Dive, Procter & Gamble, Jet Blue and KFC are among the companies to have participated so far in Facebook’s Suggested Video experiment.
Basically it’s all part of the big F’s push into mobile video. Partnering with the likes of Funny or Die and the NBA it’s aiming to send its users to such respected publishers when they view a related video on their feed. Between every few videos (and let’s face it, once we watch one video we all tend to spend a while clicking through the next suggestions) you’ll see an ad. At present Facebook is splitting advertising revenues from this 55/45 between the publisher and themselves. Everyone’s a winner!
Kanye’s Weekly Noise
Presidents, awards ceremonies, the fashion industry… just some of the things Kanye West has ranted about in the past. And now he has mobile gaming in his sights.
You see the rapper and producer has fallen foul of a problem faced by many unfortunate parents – the dreaded in-app purchase.
“F**k any game company that puts in-app purchases on kids games!!!” he Tweeted on 10th October, as reported on Hip-Hop Wired. Check out the article for more of Kanye’s app outbursts.