Lots of interesting news over the past week, and there’s a recurring theme… mobile is King!
A Little More Than Ten Cents…
We start with some heavy financial stats from China, where investment holding company Tencent recorded a second quarter profit of 10.3 billion yuan ($1.6 billion/£1 billion) – nearly half of which was generated by online advertising revenue. Dig deeper into these figures and, as ZDNet reports, over half of that online advertising revenue came from mobile platforms.
Make sure you check out the story on ZDNet as there are lots of interesting points. Like the quote from Tencent CEO Ma Huateng that “Operationally, we made notable progress across our portfolio of mobile utilities, with our mobile security solution, browser, and app store moving into industry leadership positions.” And their plans to develop mobile versions of popular games like FIFA Online 3.
YouTube Changing the Channel?
A few weeks ago we were talking about the big part that photo and video play on the app scene. We mentioned YouTube in passing as one of the big online success stories, but the household name has been a little quiet when it comes to app accessibility.
That looks like it’s about to change. According to a report on CNBC YouTube is well aware of the challenge it faces from mobile-dominating social platforms like Facebook and isn’t ignoring the fact that last year nearly half of its users were logging on via tablets and phones.
How does YouTube CEO Susan Wojcicki regard mobile growth? “Superimportant”.
We’ll be watching to see if YouTube starts to offer more for the mobile user. Don’t forget it’s a massive advertising platform.
A Nation of App Users
Completing our round up of facts and figures this week are some stats from right here in the UK.
Communications regulator Ofcom has reported that 33% of UK internet users identify their smartphones as the most important device for going online, now surpassing laptops at 30%. With two thirds of UK adults owning smartphones that’s a huge audience to tap into. Yet there’s a feeling that this opportunity is not being taken up as it should be. Mobyaffiliates quote Mark Haviland – managing director at Rakuten Marketing, Europe – saying “It’s crucial that marketers respond to Ofcom’s research and change their approach to match how people are consuming the internet.”
Read more about the Ofcom report and what Haviland and others had to say about it at Mobyaffiliates.
Complementing this news – like a tasty starter from your favourite takeaway – was news from Just Eat, via this article on BusinessofApps. The food ordering and delivery service reported a 50% increase in pre-tax profits for the first half of 2015, with 60% of orders now coming via mobile devices and well over half of these being made directly from the Just Eat app.