Adding A Business To Yelp

Setting up a Yelp business page is relatively straightforward. It does require a lot of waiting and confirming.

Like Google, Yelp tends to change its processes quite a bit. For example prior to writing this post you would have had to confirm your business with Yelp via a phone call and a pin. Now, however, it goes off to a mysterious place where – from a remote location nowhere near your business – a person decides whether you are a real business or not. I’m not sure how this method could work better than calling the business. But, hey, who am I to argue.

As usual I’ll be providing screen shots of all the pages you’ll see in the process so you can be fully prepared.

This is a 13 step process which includes verification to setup a Yelp business listing. You need a fair amount of copy in the form of:
Specialism of the business
History of the business
A bit about the owner

As with Google Places you’ll need photos.

The verification process takes a few days. You’ll receive an email which will tell you to login and set up your account.

Creating a Yelp Business Listing

Calling it a business section makes it sound very official but you don’t need to pay for this service.

To get to the business centre good to the footer of the page and under Help and click on Business Support Centre to add a business to yelp. Then click the big red button to get to the details page where you will fill out contact details.

The Yelp Business Centre

The Yelp Business Centre

Another nonsense page with a big red button you need to click again.

Create a Yelp business account

Create a Yelp business account

Now we are getting to the nitty-gritty. Input your business name and location and look it up. If it appears you need to claim your listing. If not, go to the bottom and click ‘add my business to yelp’.

Is your business already registered with Yelp?

Is your business already registered with Yelp?

Fill out the form with the appropriate details and click add.

Fill in your companies details

Fill in your companies details

Now check the email account that you entered for the verification email. Follow the process outlined in the email.

Look for the verification file

Look for the verification file

Manually Verifying A Yelp Business Page

After verifying your account you will need to wait until the details you entered are manually checked by Yelp. This can take a while, at least a week.

Now you wait on the Yelp team getting back to you...could be a few days

Now you wait on the Yelp team getting back to you…could be a few days

Once you get your manual verification email you will be sent to this page. Login.

After receiving you email sign in.

After receiving you email sign in.

Confirm again.

Confirm you account

Confirm you account

Time To Add The Business To Yelp

Now the fun starts. Get your copy and images to hand. Click the big red button in the lower middle of the page.

Start setting up your Yelp business page

Start setting up your Yelp business page

What you need here is a bit of copy explaining what your services are. Keep it short, sweet and to the point.

Start filling in the details.

Start filling in the details.

Add some photos of your business, logos or maybe the dishes or work you’ve done in the past.

More details

More details

In this section you’ll want to talk about how your business was formed. The ethics, standards etc.

and more details

and more details

Because the nature of Yelp is local you are expected to have a little blurb about the owner. A ‘get to know the boss’ section.

Almost there...

Almost there…

YAY! We’ve completed the setup process! You can go in and add extra information, tweak or refresh whatever is there whenever and as often as you like.

Whoohooo you've completed the profile section of creating a yelp account!

Whoohooo you’ve completed the profile section of creating a yelp account!

It’s a bit of a process but..

Just like an episode of Strictly, setting up Yelp requires a lot of steps, but it really doesn’t take long if you have your copy and images at hand.

Another tip about Yelp. Reviews are super important but don’t go faking them, buying or in any way try to game Yelp. They have very clever systems which can identify this and will strip your account of all your ratings – yes, even the legitimate ones.

I hope this helps you, adds to your understanding of Yelp and clarifies what to expect when you set up a Yelp account.

How To Set Up Google Local/ Place/ Maps

The Benefit of Google Maps

Appearing in Google’s local search results can be immensely beneficial to most businesses. Especially small hyper-local businesses, who gain from the online equivalent of passing trade. Someone could be in your area, round the corner for instance, looking for exactly what you sell or provide. That person uses their smart phone to Google “…in Your Street” and if you’re set up correctly you will be at the top of their list of results. You are encouraging an easy sale and who doesn’t like an easy sale?

The question is, what’s the most efficient route to maximum opportunities? Sit back and relax while I take you there.

Google Local

First, be aware that Google has changed the name of the product so often that I don’t know what to call it anymore – Local, Maps, Places, Business, Whatever. Different names, same thing. Let’s go with ‘Google Local’.

Setting up Google Local is pretty easy and quick. The only downside is the length of time it takes for Google to verify the listing.

In order to do this you will need a Google account. If you don’t have one then create one here. You’ll be using this account for other Google services which we will discuss later in the series.

1. Create A Google Account
2. Enter Business Details
3. Pick Your Business
4. Verify Your Google Local Listing

1. Create A Google Account


If you follow the link above you can start to create a Google account. Click the Sign Up button at the top right of the page. The first page you’ll come across is the Personal Details page.

Create a Google User account

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Enter details into Google user sign up form

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Fill out your details and move to the next stage.

If you’ve not got a Google account you’ll hit a page which will entice you to sign up to Google+. They use clever wording to disguise what they are doing. Ignore it for just now. We will return to it later in the series.

Google will try to get you to sign up to Google+

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2. Enter Business Details


Next you’ll land on the page where you’ve to enter your business details. Google have simplified this process and it’s far easier that it used to be, simply because they want you to sign up to Google+ to develop your business profile.

Google business details form

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Google business listing with service area map

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Fill out these details. Make sure that the map point is in the correct location. Google doesn’t always get this right.

3. Pick Your Business


More often than not, the next page will have other options of similar or closely located businesses. Sometimes it will have your business. This is because someone else set it up before you. If this is the case claim the business. If your business is not there then click ‘none of these match’ and move on to the next stage.

Claim your google local listing

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4. Verify Your Google Local Listing


We are at the end HURRRRAAAAH! It wasn’t that hard, was it? You will see a text box where you enter the recipient’s name. Do that then click. You will see a confirmation overlay showing an example of the verification postcard. This is what Google sends you and inside is your verification pin.

Verification postcard from Google

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Now. You might be thinking ‘Awesome! That’ll be here by the end of the week and I can start earning my place in local listings.’. Wrong! The time it takes for a card to arrive varies greatly. I’ve seen it go from one week to six. Make sure you don’t miss it because you have a long wait on another card.

Easy, eh?

That’s it. Fairly straightforward, eh? The other stages of local optimisation are just as simple. Stay tuned.