Time For Christmas Apps!

I play around a lot on Google Trends, it’s got some great data. You don’t even need to be imaginative, Google have curated information on trending data everything from Nikki Minaj to the war in Syria.

It’s coming up for Christmas. I know. I’m sorry, I didn’t want to mention it but as a marketer it’d be poor show of me not to talk about it. I thought a post on Christmas App Marketing Research would be useful for you all. Read more

Weekly Round Up

Today week we bring you tales of both harmony and tension that hit the headlines this week…

Apple and Android Live Together in Perfect Harmony

Okay, don’t be too taken aback by that headline – we’re not talking about some shock merger, but we did nonetheless find this story on the BBC News website very interesting when it appeared on Monday.

It seems that researchers at Columbia University in New York have been working on a piece of software that enables iOS apps to operate on Android devices. The report states that the project – which goes by the very apple-y name of Cider – was started to get around some of the limitations that smart phone and tablet users encounter, namely Android users not being able to access apps that call on iTunes and iOS owners struggling with Flash-based content.

The team demonstrated Android and iOS apps working alongside each other on a Nexus 7 tablet. Sadly for now though the researchers insist it is simply a prototype and that they have no plans to turn Cider into a commercial product. We say never say never…

Apple and Android

Hailo Hacks Off Hackney Drivers

It’s not often that the app world witnesses face to face confrontations and vandalism, but that’s exactly what one app company experienced in London this week as was reported in the city’s Evening Standard among other outlets.

In 2011 three taxi drivers and three technology entrepreneurs launched Hailo, a free smart phone app that lets users summon a black cab in just a couple of taps. We think this is a pretty cool idea, summoning the taxi directly to you and eliminating the prospect of recreating that Steve Martin/Kevin Bacon race for the cab at the start of Planes, Trains and Automobiles. Since its launch in London, Hailo has also rolled out to other cities including New York, Toronto, Madrid and Osaka.

It appears though that Hailo have upset London’s cabbies. According to a quote in the Evening Standard article from general secretary of the Licensed Taxi Drivers Association Steve McNamara, Hailo was originally pitched to black cab drivers as a means towards taking back trade from private hire vehicles and minicabs. The drivers reportedly embraced the technology but recent news that Hailo has applied for a private hire licence – indicating that they are preparing to work with the Hackney fleet’s competition – has enraged them.

Things appeared to reach a head on Tuesday, with reports of between four and 10 drivers arriving at Hailo’s office and being “boisterous” – leading to a visit from the police. The report also says that “Judas” had been daubed on the wall of the premises.

Hopefully things calm down, but we imagine the guys at Hailo will be taking the tube for the time being…

Hailo

Weekly Round Up

If you blinked you might have missed it, but on Wednesday Marketing Week reported on Yahoo’s latest acquisition – Blink (see what we did with that opening line there?). Regarded as a rival to the hugely successful Snapchat, Blink is a mobile messaging app with – among its features – the ability for users to set messages to “self-destruct”. We’re assured that’s just fancy speak for “delete itself” – no reports of injuries from smartphones going all Mission: Impossible on their users.

It looks like the Blink name will be disappearing with the report stating that it will be “shut down in the coming weeks”, but its seven person team will be retained by Yahoo to work on its smart communication products and the announcement on the Blink website talks positively and excitedly about bringing the Blink vision to Yahoo.

Time will tell if Blink’s vision and Yahoo’s might will go on to be a dominant force in mobile messaging…

While Yahoo was welcoming Blink into its bosom, HootSuite and Springbot were giving each other a big hug as they teamed up to launch Magento Social – as reported by geeksworld.com

The new app is “an integrated application that assists with scheduling, revenue attribution tracking, publishing and monitoring social media campaigns for eCommerce retailers.”

Sounds to us like it will give smaller businesses easier access to the kind of data that would traditionally be quicker for the big guys to extract, thus giving them a competitive advantage. Could be an interesting development in levelling the eCommerce playing field.

Running A Kickstarter Campaign – Life After Kickstarter

kickstarter-logo-light
Well. It’s been a while since we’ve done any sort of blog post, tweet or anything really. Why is that? Because in March we launched a Kickstarter project with a company called Connect-IN to help fund Lupo hardware and app.

Kickstarter is a very interesting thing. It has a unique ability to focus you like no other channel. The urgency that’s pressed on you by the timer counting down and the revenue going up or in some cases not, is like nothing anyone in the team has experienced. It was awesome and intense. With a Kickstarter campaign it really is all on the line, not just from a reputation point of view but also if the campaign fails the project implodes, money dries up and people lose their jobs. There are real world impacts here.

Over the next few weeks we’ll be talking about some of our experiences and interesting discoveries during a successful Kickstarter campaign. Really, we are still processing everything that happened.

Don’t miss our series of Kickstarter posts, follow us on twitter @miratrix_digi.

App Cost-Per-Acquisition Increases, But Why?

App Cost Per Acquisition Is On A Rocket To The Moon
For months all I’ve been reading in the news about App Marketing is how Cost Per Acquisition (CPA) is rocketing and there’s no end in sight. For those who aren’t into marketing performance metrics, CPA or as we should call it CPU (Cost Per User) is the amount of money that you to spend to acquire a single user.

The data comes from various sources. One in particular, which I will not name because I’m not a finger-pointer, regularly puts out press releases on how they are observing the CPA/CPU’s rapid increase. It’s like a template press release.

A Few Things About CPA

If you don’t know about CPA, this information might help when thinking/discussing them.

Apps CPA is worked out by two figures: Spend / Number Of Downloads = CPA

The figure yielded is what it has cost you to acquire the download. The ‘spend’ figure can be calculated a few ways. If you’re using an agency it’s usually what it cost in total for the activity that the agency is working on. This a fair way to calculate it as usually an agency is hired to do a specific job or manage a specific channel with little input into overall strategy. An accountant should use a few figures when calculating this.

What Increases Cost-Per-Acquisition?

CPA will increase if conversion rate decreases. If your spend stays static and conversion rate goes down, then CPA goes up. If your spend increases and the additional traffic is less targeted/ interested conversion rate will go down and CPA goes up. Simple.

Why I Think App Cost-Per-Acquisition Is Going Up

I have a straightforward theory why I believe CPA is rising. Primarily, I believe that when these companies are talking about increased CPA’s they are talking about the CPA of display advertising or the CPA of a specific channel. If CPA is going up it’s probably because of an increase in ad prices caused by an increase in demand. Which in turn was caused by every person flocking to one channel to look for growth. Make sense?

There Could Be Other Reasons

We know that the ‘Boom Money’ is not in the app stores any more. There are more apps flooding Google Play, Kindle App Store and Apple’s App Store every day (probably Window’s App Store too, ha!). It’s a tough game out there. The relentless flow of apps will be having an impact in the cost per acquisition of a user. I won’t deny that. But it’s hard to gauge what that impact actually is. Realistically the 300 apps entering the app stores daily are from indie developers of which very few are producing apps that are any good.

It’s a difficult thing to quantify.

How Can You Cut Your CPA?

App Cost Per Acquisition Up
To decrease your app CPA you need to decide firstly how much is too much to spend on acquiring a customer: get your KPI’s nailed from the start. How to decide this could be an entire post on its own. A quick way to do this is to understand your margins then devote XX% to acquiring customers.

After deciding how much you are willing to spend to acquire a customer you must then begin monitoring your CPA for each channel. If a channel is already over the target CPA you may want to consider cutting it from your activity, unless you have other channels lower that are picking up the slack.

If other channels are creeping towards your maximum CPA then you need to begin to understand why and what has changed. Is it your conversion rate? Could it be that the medium is becoming too expensive because demand has increased? Could it be that your channel manager isn’t doing a great job at managing the account or activity. Answer these questions, fast!

If it’s the channel itself which has become too expensive, you need to understand whether it’s a short term or seasonal shift or if the market has matured and the price is increasing because of demand. PPC in 2006 was super cheap compared to now. The channel matured, became busy, aggressive, competitive and in many cases too expensive to justify.

Find New Channels

new-app-marketing-channels
Most companies roll out one or two channels, mainly because they lack the resource or skills to manage others. If a primary channel is increasing in CPA don’t be complacent and accept this as the future norm. Look at other places for growth and exposure. Email, social, ASO 🙂 whatever you’re not doing, try it and see if you can reduce your CPA. As I mentioned before, if you can get a lower CPA somewhere else you can then bring down your total average, which means you can continue working with the more expensive channels.

The windbag is empty…
Well that’s my mental dump on CPA. In brief: Identify the problem and get on top of it quickly. Try new channels. And be ruthless enough to drop an increasingly ineffective channel.

As I’m writing this post I see that MobileDevHQ has released an API. Twitter has exploded with tweets. I guess I’ll need to respond sometime this week. Exciting times ahead!

Using Google Analytics For App Store Keyword Research

App Keywords
The questions I am asked most often about the app marketing world are, ‘What keywords should I use for my app’ and, ‘What tools do you use for app store keyword research?’. You’ll all understand the answer I give, and it’s well worth knowing (even if it’s one of my more complicated insights). Here goes: we don’t get keyword data from Google or Apple and based on what Google are doing in the SEO world I would suggest that Google certainly aren’t going to consider making this data available any time soon, if ever.

My tactic tip
This post will show you a specific tactic that I use to try to gain a greater understanding of app keyword targeting outside of the usual ‘look at Google AdWords’ that most people tell you. It also helps me get a picture of what time of the week people are more active in search for the product/ service you sell.

In this case we have data from a fashion retailer throughout December which excludes their brand phrases.

Mobile Keywords From Google Analytics Are Helpful

Keywords taken from users who are on mobile device browsing your site are about as close as you’ll get to actual keyword data for mobile from Google. You need to make a couple of assumptions when using this data.

Firstly, people are searching on Google using their mobile device in the same way that they would in the App Store or Google Play. Secondly they aren’t going to put more effort into searching, for example writing longer phrases for Google, than they would the App Store or Google Play. Finally they will use the ‘Google Suggest’ functionality in the same way they would in the App Store and Google Play.

Trend Keyword Data

Looking at the graph below you can see the season’s spikes and troughs over Christmas and when traffic came back to that specific industry. Using information like this can help you understand the user’s behaviour and when you can expect peak traffic across various keywords and keyword sets.

App Store Keyword Research Graph

Keywords, Sets, Volume and Traffic For Apps

Unfortunately I can’t show you the keywords my client ranks for in mobile but I can show that they do rank for a variety of phrases, 263 to be precise. That’s a good start for app keyword research.

App Keywords Research Table

Sort the data how you like. In this case I sorted by volume but you may want to sort by time on page, revenue, transactions. Whatever your KPI is, that’s where you begin.

How To Pick Your App Keywords

So you’ve got this data. What the hell to do with it!?! Firstly you need to remove keywords with anything under five, at least. Few things will convert with such low search volumes. Ideally you’d only deal in double digit traffic phrases – triple is even better!

Secondly you want to look for themes of words. Are people using particular words regularly? Do the words follow certain orders? There is no hard and fast rule. It takes practice and testing to understand what words will work. Once you’ve identified a theme or some sort of regular pattern, you can begin to work these variations into your app title and app description.

Test, Test, Test!

Don’t use one keyword set as a crutch simply because it earned you a few good results. Another set could easily trump that result so make sure you have a plan in place for testing different themed keywords. Be brave about failing. Failure is a lesson learned. The risk is minimal because you can always revert to the more successful set in a week or so.

It’s Not Simple But Keep Trying

SEO Keyword research is easy to learn and difficult to master. App store keyword research is doubly hard but never despair, keep practicing and learning. It’s taken me years working with multiple brands, sites and apps to gain the knack for it but it can be done and you’ll get there eventually.

Here is a link to the custom report in Google Analytics that I’ve build for identifying mobile traffic. All you need to do is navigate to Acquisition > Keyword > Organic and open the report.

Let me know how you get on with the report. Tell me if you find it useful or if you’ve got any questions, please ask away.

Blippar: It Just Isn’t Clear What It Does.

I don't know this coke!

I don’t know this coke!

This post came to me because of an actual app experience I had and couldn’t stop thinking ‘that could’ve been a much better experience’. I’ll go over what happened and how I think app marketers and indie developers can avoid making these mistakes.

I came across Blippar after I saw a advertisement, for Watch Dogs, on the front cover on the free magazine Short List last week. In the advert was a promo for Blippar which stated interactive advert. My thoughts were this could be cool!

As soon as I got a good internet connection (it amazes me that, still!, some cafes don’t offer free wi-fi) I downloaded it. Then I didn’t look at it again for over a week. On Sunday I was standing on Platform B at St Pancreas and saw another Blippar ad advertising Coca-Cola. It didn’t really explain what the app did just that you could Blippar a can of coke. I assumed something cool would happen. I decided to scan a can of Coca-Cola that I had back at the house.

Right after I got home I went for the can of Coke. After about 20 seconds of 70’s Star Trek transporter style graphics on the screen, which I thought was pretty cool, I got the following image.

Blippar Coke Ad

Blippar Coke Ad

You Lied. You Said Scan The Coke and Something Would Happen.

After taking the time to remember to, then go get a can of coke to watch this awesome augmented reality advertising stuff unfold and ultimately improve my life, it didn’t work. I felt exactly like every person that takes the time to use the Blippar app feels.

Using Blipper is something you need consciously do. You need to stop doing something else to use it. It’s interruptive. So when a user takes that time to engage with a brand that they like you need to make it work, first time or gives a good reason to why it hasn’t worked.
Seeing an ad for a brand that Blippar supports 30 minutes prior to testing the app and then being told ‘it’s not a Blippable item’is pretty frustrating and not follow with a good reason or another action to compensate. The experience ends sharply at that point.

Honestly. It’s Not Just Me.

Looking at the app reviews and ratings it would seem that I’m not the only one having problems with Blippar.
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Blippar Adroid Page

Blippar Adroid Page


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Blippar Reviews

Blippar Reviews


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On Google Play Blippar have around 100K+ downloads and 900ish reviews here’s the Breakdown as a percentage:

  • 5 Stars          29%
  • 4 Stars          7.5%
  • 3 Stars          5.7%
  • 2 Stars          5.7%
  • 1 Star            51%

Depending on how you look at it this is good user feedback or at least useful. It may not be as easy to hear as ‘this app is awesome’ but it’s definitely giving Blipper qualitative feedback to work with. Blipper are doing their best to manage the complaints by responding to each negative review, enquiring for more info or explaining how it works. That in itself must be a full time job.

So Where Has Blippar Went Wrong?

This is an outside view and based on the users responses so I maybe wrong. It looks as if they’ve sold the service to users before fully on-boarding the brands.

They have extensive marketing campaign across the UK (I saw one ad in Glasgow and the other in London) across print and other out of home advertising (not cheap!) which I’m sure will have pushed them to the 100+K downloads that they have. In realising the app too soon they’ve angered almost 60% of early adopters and provoked a ‘meh’ response from the rest.

Take Away’s For Your App Marketing

Below are a few points that I think you can use to try defend agains the problems that Blippar are having.

Beta Testing

Hire, yes, as in pay someone. Hire testers to use the app for an entire day. Get 200-300 people from across your target market to test your app. 24 hrs of high volume use from a varied demographic will create a fantastic bug list.

Out Reach To Brand-Crazies

Using social media it’s pretty easy to find brand-crazies (I think they are also called ambassadors, ha!) as I like to call them. These are people that are always posting picks of the latest branded item they’ve bought.
Speaking to brand ambassadors (brand-crazies) will help you, as either a developer or marketer, understand the motivation and process of someone actually engaging with the app. If a person who is addicted to brands and engages with brands, sharing, posting, etc. finds it a hassle to use your app you might need to rethink things.

Soft Launch

Some people hate soft launches. I can’t think why. They allow you time to debug with, generally, a more patient user. I’m not saying a less vocal user but certainly one that’s willing to perceiver with you.

Soft launches also allow you to test that your in-app analytics are working correctly and gives you time to make any last minute adjustments.

You could argue that beta testing is like a soft launch but you need to assume that once someone has got their pay cheque that the app will be removed from their phone and never looked at again.

Is Your Launch Messaging Clear Enough?

Assuming you’ve worked out all the kinks in the app and the UX is perfect you are now ready to launch.

Your big task is now to ensure that when someone sees your ads that they know exactly what to do, what the app does and how it will benefit them. I’m not saying that if you don’t do this that you campaign is unlikely to be successful at all. I’m saying that if you don’t do this your campaign won’t be as effective as it could be.

Blippar didn’t communicate what their app actually does. I took leap of faith and used my intuition and it didn’t work out. The experience caused me to write this blog post. Which could be perceived as good or bad.

The app isn’t user focused and indeed Blippar the business isn’t user focus. I came to this conclusion after looking at their website. The sites tone talks to potential brands first and has very little to say to the user.

My thought on this are: App’s don’t exist without users. Keeping the user happy will ensure that you have prime real estate for advertising partners in the future.

Going To Stick With Blippar?

Augmented reality advertising still interests me. I found the process of figuring out what it is that Blippar does then it failing to work very frustrating.

For the time being I will be uninstalling Blippar. If I were them I’d pull back in pushing to users until they’ve got a lot more brands on board or fix the technical problems they are having. Then I’d start talking to my users and build a community around the app. Not just push via their clients.

In saying that all of that. Blippar are certainly doing something right to get the clients and exposure they have had. Keep Going and Good luck Blippar!

p.s. This is a blog. Which means if you disagree (or agree) you can post below and tell me why. Unless it’s offensive or totally off topic I won’t be censoring comments.

App Store Optimization: Don’t Chase The Algo

Chasing The App Store Algorithm

Chasing The Algorithm Will End Badly.

The smart person learns from their mistakes, the genius also learns from the mistakes of others. Learning from the world of search engine optimisation can help you avoid the pitfalls of not just individuals but, arguably, the entire industry.

Firstly, note that the SEO world and the ASO (App Store Optimisation) world are closely linked due to their alogrithmic nature as well as the fact that Google is a controlling player in both.

Next, if you are involved in SEO you’ll know that this week we were issued with the news that all organic traffic phrases will be hidden from us – check out this article on seo round table. This makes it very difficult for SEO’s to do their job from now on. Not impossible, just difficult.

This latest development is a further blow from Google following their ramp up of algorithm updates since 2011: take a look at this Moz’s algo update timeline, which has been catalysed by those who game the algorithm, understandably, to earn more money.

App Store Optimization (ASO) will see the same happen in the future. If companies continue to leverage apps to game the algorithm to sell their app or gain popularity, we will see a shift to spammy results then to tighter app store guidelines with retroactive penalties.

What Happens When Google Turns The Screw?

Here are some examples of what happened to the traffic for site whose owner didn’t obey Google’s terms and conditions and didn’t earn their rank.

Google Search Penalty example 3

Google Search Penalty example 3

Google Search Penalty example 2

Google Search Penalty example 2

Google Search Penalty example 1

Google Search Penalty example 1

Let’s Try A Little Role Playing…
Imagine that this was your app business. Imagine that the salaries of you and your employees were paid from the revenue generated from the traffic which you lost overnight. Think about this situation. It’s happening all the time with online companies which don’t have the brand awareness to prop themselves up after a penalty.

Coming Soon: App Store Penalties

To quote Raekwon: “It’s in the wind, I’m tellin’ you…”

In all honesty I’m thinking out loud at the moment. But it’s more than feasible that Google will apply its spam team to its app store if they feel the manipulation and spamming of results is ruining the user experience. Apple will do the same, though it’s far easier for Google to do so. If this happens, expect retroactive penalties aplenty.

Google is pushing everything through Google+. This means that when you spam you are doing it through Google+, a system over which they have complete control.

Ask yourself, ‘How easy is it to identify a spammy Google+ profile?’. It’s pretty easy, isn’t it? It would take you five seconds using a couple of key identifiers: usage, profile location, profile’s recent posts, past app interaction, etc. Spam social media accounts are pretty obvious and easy to identify.

Ask yourself another question. ‘Could I automate the identification of profiles with the key characteristics I choose?’. Yes you can and pretty easily too.

Fake-it Till You Make It, Might Break-It

Celebrities are the best at this all you need to do is look at a with and without makeup post, Mela Klunas:

Mila Klunas with and without

Mila Klunas with and without

Let’s imagine that you’ve got a great app, people use it and it has a whole bunch of real reviews. But in the early days to get people to find your app you used some questionable techniques. I’m not blaming you, it’s tempting. You’re thinking ‘It’s cool though, that was in the past. I’m white as white now, right?’. Wrong.

If Apple’s App Store and Google Play decide to look at profile quality in more detail and dish out penalties or remove apps based on poor quality scoring. You. Are. Toast.

An algorithmic penalty might just lower you position but a manual penalty could be a removal from the store. Either way could be catastrophic to your business.

You Sunk My Battleship
One day you wake up, check your rankings and BOOM. They’re on the floor. The app that was paying all your bills just bombed. Do you have a backup plan? Probably not. Do you know how to correct the penalty? Probably not. Do you have enough cash to bridge until you have a plan? Hopefully you do.

Earn Your App Rankings

Earning your rank by being a better, more outward facing business is a concept that smart and ethical SEO’s have been trying to float for at least five years. It didn’t work until recently. Until Google reacted to the spamming and then devastated businesses overnight, people wouldn’t listen. Don’t end up like this. I’ve spoken to companies who have literally had to start again. It’s sad to see but this is the nature of spamming.

Avoid An App Slap
Work to communicate with your customers and users. Keep you apps up to date. Try new things and do real-world stuff. Generally be a better business and you’ll avoid the wrath of Apple’s App Store and Google Play’s spam team.

Feel Differently?

If you have any opinions, ideas or thoughts on app store penalties, stick a comment below. We love to hear others ideas on the subject. Because learning is earning 😀

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Appy Christmas Everyone: App Marketing At Christmas

Santa on a mobile

Santa on a mobile

Please don’t go crazy when I say that Christmas is just around the corner. There are few industries where Christmas time is a quiet time and mobile app downloads is not one. So what have you got planned for your app marketing this Christmas?

Why App Marketing is Important at Christmas

Mobile phones and devices are definitely on the list at Christmas. Whether it’s someone specifically asking for one or that you think it would make a great gift – for example last year I bought two tablets as gifts both were for people over 60 years of age.

The table below is a combination of Google search volumes for terms which contain mobile, phones and Christmas.

Christmas Mobile Related Terms

Christmas Mobile Related Terms

As you can see a huge uplift in search phrases occurs from September to October, then goes stratospheric into December. After December search volume comes back down to earth. You can download the list App-Marketing-Christmas-Terms.

This data would suggest that shoppers and users are highly engaged with their mobile during this period and two themes emerge from the snapshot of keywords: personalisation and purchase. Both themes are interesting to you because personalisation will allow you to engage with your current users, and every new purchase of mobile devices creates more potential customers.

What’s Christmas Got To Do With My App?

I’m currently working on a campaign, of which I will disclose more information after the campaign has run (it’s Top Secret). This campaign is not for a seasonal mobile app and in time will also exist as a hardware product. With that considered it is still possible to create an app marketing campaign for Christmas to boost downloads of the app for new devices.

Suggestions for App Marketing At Christmas

Based on the keyword pool I provided you can take a few approaches. Assuming that you all use social media and email marketing (if not email, social media will do) for distributing content and communicating with your customers and fans, you will get feedback pretty quickly.

Christmas Phone Wallpapers

Nothing puts you in the mood for Christmas like a festive wallpaper. It sounds simple but why don’t you provide Christmas Wallpapers for mobile devices? Something cute, Christmassy and subtly branded with your logo. One up on that would be to make the wallpaper ‘Live’. Making the wallpaper interactive and providing a way to easily share the wallpaper with their friends may not get you immediate downloads but will reinforce your app’s brand.

Wallpaper Terms

Wallpaper Terms

It’s Christmas. Switch It Up!

How often do you change your apps creative? Start thinking about changing creative content regularly. I don’t mean entirely I mean tweaking it here and there for short periods of time. Google do this with their homepage and it gets lots of attention.

Updating your app’s creative with a seasonal theme will help float your app to the top of the user’s mind. Android currently allows automatic updates, and provided that your app is set to do this the user should receive a Christmassy themed app with no effort at all. And in a worst case scenario they will receive a notification to update the app which will bring the app to their attention.

Easter Egg App at Christmas??

Competitions provide an outstanding way to gain interaction with users. The temptation of something for free is too much for most people to resist. They’ll be crawling over one another like zombies to get at the juicy (brain) prize.

Zombies for competitions

Zombies for competitions

Putting some sort of Easter egg in the app which leads to a prize is a good way to increase time and interaction with the app. And the interaction with your company and the customer come collection time will be binding.
A good example of this, from a personal experience, is a few weeks ago I won an HP Slate7 tablet. As much as the tablet isn’t as good as the Nexus, I do now have a much better opinion of HP and an awareness that they make tablets; I didn’t know this previously. Now when I’m in the market for an upgrade, HP will be in my list of devices to compare.

If you can’t crack out a cool Easter egg competition, find a way to give something way for free in return for downloads. Facebook ‘Likes’ campaigns are a good example of this. They give out prizes based on tiers of ‘Likes’ and pick the winner at random.

Don’t Let Christmas Fly By

These are only a handful of ideas which you could use from just one start point. You can do more research into the relationship between mobile and Christmas terms using the Google’s Free Keyword Tool which would yield loads of ideas for you to play with.

Christmas can be a very busy time for mobile app downloads and you want to take advantage of that as much as possible. Find your niche, identify KPI’s and unwrap the creativity!

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