What We’ve Been Thinking
search, mobile, app marketing, events and some random stuff.
search, mobile, app marketing, events and some random stuff.
A new ‘walk mode’ app from Samsung is aimed at keeping users safe while they text and walk.
The idea is to prevent distracted mobile device users from bumping into other pedestrians and vehicles.
It’s available for downloading from the Google Play Store and will send an alert to the user when danger is imminent.
The app itself runs in the background and will flag up a danger regardless of what the user is doing.
Security firm Trend Micro has revealed that more than 800 Google Play Apps have the malicious code Xavier in them.
The full list has been published by the firm and include wallpaper changers and photo manipulators.
A spokesman for Trend said: “The embedded malicious behaviour will download a code from a remote server and execute it. It also goes to great lengths protect itself from detection.”
The firm says that the apps containing dangerous malware can take control of the user’s Android smartphone without them even realising it has taken place.
The warning comes just weeks since the Judy malware strain was also revealed to be infecting 36 million Android devices.
Not everyone is happy to see people using mobile phones during classical concerts and a new app will text notes to users during a performance.
The app will deliver programme notes as the orchestra plays so curious audience members can read along.
The first in Britain to use the app is the Royal Philharmonic Orchestra which has already trialled the app and will use it in a future performance in a special seating area.
The app is called Octava and is aimed at helping users through the ‘musical journey’ and is aimed particularly at younger and new audiences.
Researchers have revealed that the biggest barriers for consumers taking up VR is the lack of apps, needing additional software and hardware.
The findings from Vibrant Media also reveal that consumers in the UK, US and Germany are worried about ads being delivered with VR services which will use up their mobile Internet data allowance.
A spokesman said: “Those content providers requiring extra hardware for viewing content will only appeal to niche audiences and VR creatives in advertising and content need to learn about consumer’s needs.”
The firm points to the 3-D TV market which is struggling since special glasses are needed for viewing but these have provided a big barrier for the system’s adoption.
Popular game streaming service Twitch has announced big changes to its Android and iOS app including features requested by fans. Game players will now have the ability for streaming directly on mobile devices from the app and better navigation bars are among the changes.
According to a survey from KPMG, Indian language users will account for a massive boost in the number of Internet and app users in the coming years. Indeed, by 2021, they are predicting more than 500 million Indian language users will be online compared with around 230 million English language users.
App users on Camden High Street in London will be among the first to use a new digital street where they can enjoy ultrafast speeds of 1 GB per second as well as free digital services and free phone calls. The InLink units are replacing payphones with more being rolled out to other major UK cities this year.
Research by Ordnance Survey has revealed that hill walkers are relying on phone apps too much and are unprepared for emergencies, particularly when they do not have a phone signal. In addition, 75% do not plan their route properly or pack the correct gear.
Police forces around the UK are warning parents to turn off ‘Snap Maps’ that may be installed on children’s smartphones after SnapChat introduced the location sharing mode. Police say they have child safety concerns as the app which could be used by stalkers and will reveal the user’s location.
For any app developer interested in Android O then they can use the public beta launch to test it.
To try out the upcoming OS, users will need a compatible Pixel or Nexus device.
The new platform is promising fluid experiences and a raft of new features including a multi-window mode for picture-in-picture use, autofill and smart text selection.
The new platform will see devices boot twice as quickly and help apps to run more quickly and smoothly.
Sega has revealed that it will publish its classic games for use on mobile phones with each game available as a separate app.
The Forever Collection will be available for free.
The apps will be available for Android and iOS from June 22 with Sonic the Hedgehog among the first games available.
Sega then plans to release a new title every two weeks to boost the library.
While the games are free, most will have ads and they will also be playable off-line.
Should users want to avoid the ads then they can buy each game to do so.
A firm that says it has developed ‘find my phone’ tech has filed a lawsuit claiming several smartphone makers have stolen its ideas and patents.
The military comms developer says Apple, HTC and Huawei are among those who have used their tech.
AGIS Software Development has developed a desktop and mobile app called LifeRing which enables the tracking of individuals through their tablets or mobile phones – the aim is to help firefighters and first responders find people.
The firm says that four patents in particular have been pilfered.
The developer also points out that while Apple is accused of directly infringing the patents with its iOS software, Google is not accused of doing the same though some phone makers using its Android platform are.
YouTube has announced that its new mobile phone up will be able to resize video footage automatically.
Essentially, users who take video upright, which appears to be most people, will find that the fixed vertical size will soon be adapted to widescreen automatically for better viewing on the YouTube platform.
In addition, YouTube has unveiled VR180 – a new VR video format.
The new format is being licensed to camera manufacturers with new devices being available later this year.
Men wanting to test the quality of their semen can do so with the Seem system which has just won the Grand Prix at Cannes. Users need to use a lens and then video their sperm for analysis for mobility and count.
An institute in Australia is trialling a new mobile phone app that will help teenagers deal with insomnia and boost their sleeping habits. The ‘Sleep Ninja’ app is a chat bot offering tips.
A new app called HealthUnlocked will enable those with chronic health conditions or a disease to connect with people with the same health issues. The idea is to create a social network for health around the world so users can access support and advice easily.
Fears for millions of WhatsApp users that their app will stop working this month will be relieved to hear that this will no longer be the case. WhatsApp announced it was stopping support for older phones but this has now been withdrawn and they will continue supporting older mobile platforms.
A Brunel University student has unveiled a new food allergy testing app and device which should reach the market at a fraction of the price of rival products. The creation of Imogen Adams is called ‘Ally’ with the pocket-sized device offering a quick and easy test for various food allergens.
Brits are increasingly struggling to control their out of hours shopping expenditure which is leaving them out of pocket, says a new survey.
The findings reveal that the apps encourage users to spend more than they intend to so they lose track of outgoings.
The convenience of apps and the ability to make purchases with the click of a button mean growing numbers of British smartphone users are opting to use them.
The findings from the Financial Services Compensation Scheme (FSCS) also found that 15% of users are using shopping apps at work, 89% are using them in the morning and 38% use apps for shopping when in bed.
Also, 61% of users say the apps make it easier to spend and 31% say shopping apps have had a negative impact on their finances.
On average, men are spending £115 a month on shopping apps while women spend £131.
A new app has been launched to help offenders and their families in the UK’s prison system.
The man behind it, John Burton, says the app is ‘revolutionary’ and with its £1 cost to download, it’s received more than 35,000 online recommendations.
The app aims to help families keep track of their loved one through the prison system including inspecting a log of medications, what education is being received and arranging visits easily.
When JD Wetherspoon unveiled its new table service app earlier this year they didn’t realise how popular it was going to be.
Indeed, while its main aim is for customers in a Wetherspoon pub to pay for drink and food without going to the bar it’s also popular for another reason.
That’s because drinkers have also begun using it to ask their friends to buy them a drink using the app – regardless of where they may be in the world.
Wetherspoon’s say they are happy with the inadvertent use for its app and a spokesman said: “We are delighted the app is being used by those to buy drink and food for friends thousands of miles away.”
While there are thousands of high-quality apps in Apple’s App Store, there are growing numbers of scam apps too.
Indeed, many of these scams will be free to download but will hit the user with expensive weekly subscription fees.
One app was charging around £80 every seven days for users.
Researchers say the app in question was ranked number 10 for being among the top productivity apps.
The app, ‘Mobile Protection: clean and security VPN’ was earning around £63,000 every month, according to researchers Sensor Tower, mainly down to search ads.
Apparently, Apple is now improving its search ads service to prevent future scams appearing.
Businesses are being urged to turn to Progressive Web Apps (PWAs) to help recapture their audiences as app fatigue sets in for growing numbers of consumers.
The call is being made by Alchemy Digital’s Will Morris who says that these web apps will usher in a new era for brand engagement.
Among those who have begun using PWAs are Twitter and the BBC as well as stores such as Lancome with the appeal being for those firms who have an app that is not perform performing well enough.
He says that the big attraction for investing in PWAs is that they only need to be built once and can be deployed instantly across a range of platforms.
Sony has unveiled its PlayLink app which will enable users to play PlayStation games on their mobile phone. Essentially, they no longer have to watch friends playing and can now join in using their iOS or Android device.
Hello, welcome to this week’s video.
I’m going to talk about one of my favourite marketing channels of all time. It is email. I love email.
I kind of started my digital career helping to build Hilton International’s team, because it was just me and another person, called Montgomery, worked together to train and build a team. I just think that the results you get from it are brilliant. Email can be really personalised. People’s inboxes are still an important place which people trust and look at everyday.
If you’ve got an app and you’re not doing something to capture an email address, you’re crazy. Try and gather an email address and start conversation with them outside of your app. Try to re-engage them using emails. Try … god … try to engage them, never mind re-engage them, with emails after they install the app, and build a programme to get a relationship with these people. Don’t miss out on email, it’s still a very effective marketing channel. All you need to do is ask for an email address.
All right, that’s this week’s video. Speak to you next week. Bye.
In the fast-growing market for food delivery apps, one firm says it will grab a big slice of the action with its smart TV app.
The announcement from Foodnfilm says its app will not be available for mobile phones and only for smart TVs.
The market for food delivery in the UK has rocketed and last year there was a 10% increase to 599 million food deliveries while visits to restaurants and other eating outlets rose by just 1%.
Now the new app will integrate with a smart TV’s operating system and enable users to order food as well as convenience items from the big screen and also track their order in real time.
They can do this while watching a movie of their choice.
The firm has now teamed up with Samsung to integrate Foodnfilm into some of its smart TVs and is also looking to partner with LG.
One of the new features for Apple’s iOS11 software update will be a new ‘do not disturb while driving’ for iPhone users.
The aim is to reduce driver distraction and silencing all notifications.
In addition, drivers will not be able to access the home screen to open apps when they are behind the wheel.
On top of this, Apple says there’s also an automatic text feature that will be sent to notify family friends that the iPhone user is driving.
The new features have been welcomed by road safety charity Brake who say that drivers using phones while behind the wheel are a ‘growing menace’.
The announcement comes after the UK brought in stricter measures for those caught using a mobile phone while driving with penalty points doubling to six and a £200 fine being introduced.
A new app aimed at freelancers and self-employed people with variable incomes hopes to change the way they save.
It’s been unveiled by the former chief executive of Uber Italy and is called Oval Money.
The personal savings app will enable users to track their spending habits and automatically save money by programming saving goals and tracking transactions as well as setting aside certain amounts of cash every month.
The firm behind the new app says users should, over a three-month period, manage to save £400.
A new app has been unveiled that could bring about the end of loyalty cards and create a seamless shopping experience.
Bink is the brainchild of Lee Clarke who developed the idea after realising he did not have his Boots Advantage card when making a big purchase before a family holiday.
He says that loyalty and payment cards should be brought together to help resolve the problem of users missing out on potentially valuable rewards.
In addition, retailers can use the app for sending content, e-receipts and coupons to users.
Skype has unveiled its newest app and revealed that older apps for Windows users will no longer be able to access many features. The new additions see social media style apps including Highlights and bots to add to chat and group conversations.
A grandmother from Somerset claims she managed to diagnose skin cancer by using a mobile phone app after reading about SkinVision in a magazine. While most of her moles were diagnosed as being normal, an ankle lump received a red warning and weeks later surgeons removed an aggressive form of skin cancer. She has called the app ‘amazing’.
Industry watchers say Microsoft is planning to drop support for its classic Windows phone apps with a release of Windows 10 Mobile. The apps, known as Silverlight apps, will no longer work with the new version of Windows.
A new money messaging app has managed to secure €25 million in financial backing. Plynk works in the same way as WhatsApp but users essentially text money to each other.
This week I’m going to talk about how web traffic is important for app install.
Now, to clear up a myth, links to your app listing page in Play do not have a direct correlation with the algorithm in the app store. I did a bit of research with 280 top-ranking apps and there was no correlation between that linked profile and their ranking. Okay? Get that out the way. Secondly, people tell me all the time they don’t think that web traffic is the sort of traffic people use to find apps.
The complete opposite because it says, “Service. Thing. App.” They’re looking for an app. They might not immediately install off the back of that, especially if it’s an iOS app. More likely if it’s a Play app because you can install directly from web. Where it affects ASO is you’re ranking for something, number one, and it has 10,000 searches a month, you’re maybe getting 30% of that traffic to your app listing page. Velocity of installs that that boosts affects the algorithm in the Play store or iTunes, then boosts your rank in the store. The secondary effect, in the end visibility is there when people are searching in mobile web or web. Take a step back from all this app first stuff and look at other channels, older channels, for ways of getting traffic. Or look at your app name, service, thing, with the keyword “app” at the end, and then add words, see if there’s any volume.
All right. That’s this week’s video. Ciao.
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