What We’ve Been Thinking
search, mobile, app marketing, events and some random stuff.
search, mobile, app marketing, events and some random stuff.
New research has revealed that the most used mobile apps in America are Facebook, YouTube and Facebook Messenger.
The findings from ComScore also revealed that the average adult mobile phone user spends around 2.3 hours every day on their mobile apps.
When the data is analysed, apps account for 87% of the time used, while the mobile web is used for 13% of the time.
However, the most popular apps that have been placed on the home screen for quick access are: Facebook, Gmail, Google Maps, Amazon and Facebook Messenger.
The findings also reveal that millennials, those people aged between 18 and 24, spent two thirds of their digital media time using a mobile app – more than any other group.
Comscore’s findings also reveal that Millennials are often left unimpressed with an app’s design and are killing them off at an unprecedented pace.
They will delete the app if they don’t like how it appears on the screen and logos also matter.
The firm adds that Snapchat is closing in on Instagram for popularity.
The fear over spyware has led to Google removing more than 500 apps from its online store.
The move follows findings from security firm Lookout which revealed that the apps could spread spyware on the user’s Android phone.
The software has the ability to siphon a user’s personal data without alerting them or the app creator. Indeed, most of the app developers were unaware of potential security flaws.
Among the apps to cause potential problems are SelfieCity and Lucky Cash – both of these have now been fixed.
Drivers in the UK who use their mobile phone as a satnav could be facing hefty penalties.
The government has warned motorists that they will be breaking the law if they run a navigation app on their phone while driving.
The crackdown on drivers using their mobiles while behind the wheel began in April.
However, it appears that the message has not entirely reached everyone and drivers are being warned they face prosecution if they use a mobile phone while at the wheel of a car.
In addition to a £200 fine, drivers can also be banned from driving.
The new OS for Android, Oreo, will be rolled out over the coming weeks for Nexus and Pixel phones.
There are various cosmetic updates and new features for Oreo and the OS will be, Google claims, more popular than Nougat which is used on 15% of Android devices.
The firm says phone makers look set to launch or upgrade their new devices to Android 8.0 Oreo by the end of the year.
This is the eighth major release for what is the world’s most popular mobile OS.
Facebook has revealed that its users can take 360° photos using its app and use them as a cover image. The capability is now being rolled out and users can tag friends and also zoom into the image.
Repairing the damaged screen of a mobile phone could lead to hackers gaining control of the device. An Israeli university says hackers can plant spyware in the screen and users are warned to avoid third-party screens for their replacement since these can connect to chips in a mobile device and allow hackers access to apps and the phone’s camera.
Kaspersky Labs says there’s been an unusual spike in activity for mobile Trojan clickers to steal cash from Android users using WAP (wireless application protocol) billing. There are now thousands of affected users around the world including Russia and India.
One fed-up dad in the UK has unveiled an app that prevents his son from using his mobile phone when ignoring texts.
Nick Herbert has revealed that the app will lock his son’s smartphone when he ignores any text messages.
The 13-year-old was playing games regularly on his smartphone rather than responding to his dad’s communications.
Now, after eight months developing the app, other parents can enjoy the ReplyASAP app to encourage their children to respond to their messages.
The app works by sounding an alarm and blocking the screen with a message which prevents the mobile phone being used until the user responds.
In addition, the parent will be notified that the user has seen their message.
Motorists who use parking apps on their mobile phones are being fleeced, one website says.
Resolver says that despite the convenience being offered by the apps to pay for parking and find spare car parking spots, they can also offer a range of ‘sneaky extra’ charges.
This means that the overall costs can be increased by up to one third and include paying for text messages.
A spokesman for the site said: “These apps, rather than being helpful, are anti-consumer and with unnecessary charges for services the users do not ask for or need – they are ripping off motorists.”
However, the AA says that despite the growing popularity of parking apps, fewer than 20% of drivers who have them on their phones actually use them.
A new app from Toyota Europe will help deter teens from using their phones while driving and also from speeding.
The Safe and Sound needs to be downloaded by the teen driver as well as their parents and then paired.
Essentially, when the vehicle moves at speeds of more than 9mph it will use Google Maps API technology to block off every social media notification as well as incoming calls.
More importantly, the free app for Android will switch off music and play the parents’ Spotify playlist until the teen stops touching their mobile phone or returns to the road’s speed limit.
Customers of Uber have been warned that a virus could steal their bank card information, according to Kaspersky.
The security firm says that malware called Faketoken imitates Adobe Flash Player and disguises itself in games.
Essentially, victims are responding to a prompt to update their Flash plug-in when watching a video on their smart phone and this then downloads the malware.
Among the apps that have been hit include the Uber ride sharing app with the malware creating a fake window to steal the user’s bank card details as they are being typed in.
A British mobile only challenger bank called Starling is attracting attention with its business model that is likely to force a rethink in the UK’s financial services sector, say reports. Without any physical branches, the bank relies entirely on its mobile phone app and those behind it say there are opportunities for other fintech firms to enter the sector.
Google has announced that its Android app will now play video previews in search results for those using mobile phones. The new offering is also available on Chrome though for those users who don’t want to watch a video start automatically, the service can be cancelled.
A new mobile phone app that enables users to jump the queue at their favourite clubs and pubs has been unveiled by three businessmen in Manchester. Viper also enables the user to buy drinks before they arrive in the venue.
Hello, welcome back. Got some exciting news. Miratrix ended up on the list for Mobyaffiliates top app marketing agencies for 2017. It was unexpected. Not because I get rubbish results or anything like that, just unexpected. Actually guys it’s Mobyaffiliates, basically awesome. Great job, thank you. All that shameless self promotion in this week’s video. Alright, cheers guys til next time.
A new survey has revealed that software developers have little interest in creating apps for smart TVs or wearables but are increasingly keen on hybrid apps and those for use on the web.
The survey by Ionic, a maker of an app development framework, questioned more than 13,000 developers to find that app developers are finding it harder to get attention for their native apps in app stores.
Essentially, it appears that the market for apps has now turned full circle with apps for the web making a comeback.
The findings, published in The Register, reveal that for developers who are not working for Google, Facebook or Snapchat are finding it increasingly difficult to develop apps.
A new app that utilises augmented reality to enable users to shoot someone has been condemned.
Developers in India behind the app say it’s a ‘bit of fun’ but critics say the level of violence could lead to a real incident.
Essentially, the app uses the phone’s camera and captures the real world but then overlays the special effects onto the user’s screen.
Its users can opt to use a pistol, sniper rifle or an assault rifle and even a rocket launcher to attack who they point the camera at.
There is on-screen blood and the option of sound effects to boost the overall effect.
A Google-funded trial has seen beacons being installed in Manchester to beam local news to users’ phones.
The experiment has seen 10 beacons being installed with news providers, public bodies and businesses able to beam targeted news as well as information directly to a mobile phone within 100 metres.
Developers say this ability to pinpoint an audience could transform the way local news is distributed.
The service is free of charge and will work on most mobile devices with Bluetooth and does not require the downloading of a specific app.
It’s part of Google’s Digital News Initiative and content partners include Manchester Evening News, the city council as well as Greater Manchester Police.
A walker who fell 60 ft in the Lake District has praised a mobile phone app for saving his life. The man suffered a head injury and rescuers found him via Apple’s ‘Find My Friends’ app.
Waze, an alternative to Google maps, is now available for use on Android Auto.
With growing numbers of youngsters now having a smartphone, parents are being warned to monitor the apps they install. The findings from a Citizens’ Advice survey reveal that parents are being left with hefty bills being run-up by their children – one parent complained of a £300 bill after their 12-year-old son signed up to a games app.
Users of the Uber app are being warned that divorce lawyers are increasingly using the data from the app to catch out cheats. That’s because the mobile phone app logs all journeys as well as pickups, locations and drop-offs so people can be tracked easily. Also, the data cannot be hidden or deleted and is providing a treasure trove of information for divorce lawyers.
It looks like Amazon is about to add its Alexa function into its Android shopping app. The Alexa addition will work in the same way as it does on the Echo platform and can check for things like traffic, weather and news.
The number of complaints from people using banking apps rose again last year, according to the Financial Ombudsman Service (FOS). Complaints rose from 305 in the year before to 360 over Internet and phone banking problems. Complaints include issues of security and the bank’s failure to carry out a customer’s instructions.
The TSB has unveiled plans for its customers to use an app that will enable access to their account with the blink of an eye.
The iris recognition software will be introduced from September for some Samsung Galaxy phones.
The bank says that this is a secure form of biometric authentication.
A spokesman for the bank said: “Iris recognition will enable a customer to unlock their TSB mobile app with a simple glance so there’s no need for passwords, IDs or memorable information.
“It’s also a customer friendly approach to identification and a secure method.”
However, one national newspaper asked cyber security experts what they thought about biometric logins.
Their reaction was for the bank not to assume that a biometric login cannot be compromised.
One chief executive, Richard Parris of Intercede, said that biometrics are quickly becoming the de facto security measure for a range of consumer and business applications.
He added: “However, German hackers have been able to trick the Samsung Galaxy S8 iris scanner with a picture of the phone owners eye and a contact lens.”
He said that biometric authentication is not immune to potential attacks and should not be the sole means of verifying a user’s identity.
For students in Australian schools a new app has been unveiled that will control their phone usage.
The app will monitor the students use of their mobile phone and can disable ‘distracting’ apps.
Developed by Family Zone, the app will give schools control over how students use their devices and help control online predators and cyber bullying.
Parents must give the school permission to apply the service and the option of monitoring mobile phone use in their home.
So far 40 schools in Australia have begun using the app which also gives parents control over the apps being accessed and the ability to deactivate the phone’s camera.
The worldwide appeal for mobile messaging apps is continuing to grow with usage set to increase by 15.5% this year.
The research from eMarketer reveals that there will be more than 1.8 billion people using apps such as WeChat and Facebook Messenger.
In addition, they are also predicting that an extra 243 million people will start using mobile phone messaging apps this year.
While growth is expected around the world, the popularity of mobile messaging apps is being fuelled by new users in five countries: China, the US, India, Brazil and Indonesia.
They will also be home to the biggest number of mobile messaging app users – though, not surprisingly, they are also the most populated countries in the world.
For lovers of history that like to learn about dark moments and gory sites, academics in Bristol have developed a mobile app for them.
The app will notify users who pass some of the region’s gory historic sites of what occurred there hundreds of years ago.
The University of the West of England has funded a series of guides that will play court proceedings and ballads to a listener when they pass the scene of a gory and notorious crime.
A survey of Brits and their disposable incomes has revealed that the amount being spent on mobile phone apps has rocketed by 227% over the past year.
The Chinese mobile phone market has seen a huge rise in the number of date-for-hire apps to help meet the growing demand from users to have a date when meeting relatives. Some apps aim to find an ‘instant partner’ who the user can hire and present to their relatives when visiting to help prevent conversations about getting married.
Microsoft has begun testing its Word, Excel and PowerPoint apps under its new ‘Fluent Design’ aesthetics.
A new app for making public transport payments by smartphone has hit the buffers with pioneers struggling to use it. The firm behind the app in the Netherlands says the ability to pay by mobile phone has been ‘chaotic’ and the first few days of operation has been ‘worthless’.
In a bid to tackle the growing threat from spyware and malware masquerading as apps, Google has apparently installed a panic mode function for its Android platform.
The aim is to kill the user’s device when activated.
The panic mode will detect when the user has an issue and return them to the home screen immediately.
It will do this when it detects the user is rapidly pressing the back button in an effort to exit a rogue app.
While it’s not public knowledge yet, one security expert says that Android’s operating system source code does contain the panic mode.
Users interested in the function will need to ensure their phone is updated to Android 7.1 Nougat.
An app aimed at ending University binge drinking has been unveiled.
The app is now undergoing a $300,000 trial to help reduce the levels of student binge drinking in the US.
Users will be sent a survey at 6pm and depending on the answers, they will then receive regular text messages to remind them of their obligations the following day in a bid to act as a deterrent.
Researchers say the VicHealth app works almost like ‘a cyber parent’.
An app that has been described as the ‘Uber for escorts’ has ruffled feathers after launching in Scotland.
Rendevu has been popular after launching elsewhere in the UK and with more than 2,000 downloads after its launch in Scotland a month ago, critics are lining up saying the app exploits women.
The app enables clients to arrange hook-ups with the click of a button though the entrepreneurs behind the app say it’s creating a safe space for those in the sex industry.
The on-demand app allows masseurs and escorts to publish prices, availability and their location when requested.
The take-up of mobile phone personal assistant apps has declined as growing numbers of people switch to devices such as Google Home and Amazon Echo.
Verto Analytics says that 71 million smartphone owners in the US used a personal assistant app in May but that’s a big fall from the 88 million users who did so in November last year.
Apple Siri’s is still the most popular assistant app but its annual usage has dropped by 15% and the number of daily users is also falling.
In contrast, Amazons Alexa has seen a 325% increase over the year in unique users and the number of daily users has doubled.
A mobile phone app designed to help the prevention of pregnancy has been approved by the European Union. The app, Natural Cycles, was launched in Sweden in 2014 and while there are many other similar apps available, it’s the first in the world to be approved by a European health agency for use as a contraceptive.
Researchers in Australia have revealed that, on average, Australians will use 36 mobile phone apps every month. Aussies also have more apps on their phones than Europeans and Americans with most users prioritising utility apps followed by social networking apps.
Cardless ATMs have taken off in America after Wells Fargo installed 13,000 of them in various locations. The users have an app that receives a code from their bank which they then enter into the ATM to access funds. Cardless ATMs look like taking off since consumers can use digital wallets but will need to greater take greater care of their personal information, say the banks introducing them.
Durham county council is the latest authority to use ‘The Noise App’ which enables people to record and report any noise disturbance to the authority from their mobile phone.
We know how boring it can be scrolling all the way to the end but we appreciate you doing it!
If you fancy a chat drop us a line or give us a call. We're always happy to hear about your ideas or your business.
23 Golden Square,
(due to the volume of PPI calls we've removed our phone number, sorry)
Drop us an email