What We’ve Been Thinking
search, mobile, app marketing, events and some random stuff.
search, mobile, app marketing, events and some random stuff.
For any app developer interested in Android O then they can use the public beta launch to test it.
To try out the upcoming OS, users will need a compatible Pixel or Nexus device.
The new platform is promising fluid experiences and a raft of new features including a multi-window mode for picture-in-picture use, autofill and smart text selection.
The new platform will see devices boot twice as quickly and help apps to run more quickly and smoothly.
Sega has revealed that it will publish its classic games for use on mobile phones with each game available as a separate app.
The Forever Collection will be available for free.
The apps will be available for Android and iOS from June 22 with Sonic the Hedgehog among the first games available.
Sega then plans to release a new title every two weeks to boost the library.
While the games are free, most will have ads and they will also be playable off-line.
Should users want to avoid the ads then they can buy each game to do so.
A firm that says it has developed ‘find my phone’ tech has filed a lawsuit claiming several smartphone makers have stolen its ideas and patents.
The military comms developer says Apple, HTC and Huawei are among those who have used their tech.
AGIS Software Development has developed a desktop and mobile app called LifeRing which enables the tracking of individuals through their tablets or mobile phones – the aim is to help firefighters and first responders find people.
The firm says that four patents in particular have been pilfered.
The developer also points out that while Apple is accused of directly infringing the patents with its iOS software, Google is not accused of doing the same though some phone makers using its Android platform are.
YouTube has announced that its new mobile phone up will be able to resize video footage automatically.
Essentially, users who take video upright, which appears to be most people, will find that the fixed vertical size will soon be adapted to widescreen automatically for better viewing on the YouTube platform.
In addition, YouTube has unveiled VR180 – a new VR video format.
The new format is being licensed to camera manufacturers with new devices being available later this year.
Men wanting to test the quality of their semen can do so with the Seem system which has just won the Grand Prix at Cannes. Users need to use a lens and then video their sperm for analysis for mobility and count.
An institute in Australia is trialling a new mobile phone app that will help teenagers deal with insomnia and boost their sleeping habits. The ‘Sleep Ninja’ app is a chat bot offering tips.
A new app called HealthUnlocked will enable those with chronic health conditions or a disease to connect with people with the same health issues. The idea is to create a social network for health around the world so users can access support and advice easily.
Fears for millions of WhatsApp users that their app will stop working this month will be relieved to hear that this will no longer be the case. WhatsApp announced it was stopping support for older phones but this has now been withdrawn and they will continue supporting older mobile platforms.
A Brunel University student has unveiled a new food allergy testing app and device which should reach the market at a fraction of the price of rival products. The creation of Imogen Adams is called ‘Ally’ with the pocket-sized device offering a quick and easy test for various food allergens.
Brits are increasingly struggling to control their out of hours shopping expenditure which is leaving them out of pocket, says a new survey.
The findings reveal that the apps encourage users to spend more than they intend to so they lose track of outgoings.
The convenience of apps and the ability to make purchases with the click of a button mean growing numbers of British smartphone users are opting to use them.
The findings from the Financial Services Compensation Scheme (FSCS) also found that 15% of users are using shopping apps at work, 89% are using them in the morning and 38% use apps for shopping when in bed.
Also, 61% of users say the apps make it easier to spend and 31% say shopping apps have had a negative impact on their finances.
On average, men are spending £115 a month on shopping apps while women spend £131.
A new app has been launched to help offenders and their families in the UK’s prison system.
The man behind it, John Burton, says the app is ‘revolutionary’ and with its £1 cost to download, it’s received more than 35,000 online recommendations.
The app aims to help families keep track of their loved one through the prison system including inspecting a log of medications, what education is being received and arranging visits easily.
When JD Wetherspoon unveiled its new table service app earlier this year they didn’t realise how popular it was going to be.
Indeed, while its main aim is for customers in a Wetherspoon pub to pay for drink and food without going to the bar it’s also popular for another reason.
That’s because drinkers have also begun using it to ask their friends to buy them a drink using the app – regardless of where they may be in the world.
Wetherspoon’s say they are happy with the inadvertent use for its app and a spokesman said: “We are delighted the app is being used by those to buy drink and food for friends thousands of miles away.”
While there are thousands of high-quality apps in Apple’s App Store, there are growing numbers of scam apps too.
Indeed, many of these scams will be free to download but will hit the user with expensive weekly subscription fees.
One app was charging around £80 every seven days for users.
Researchers say the app in question was ranked number 10 for being among the top productivity apps.
The app, ‘Mobile Protection: clean and security VPN’ was earning around £63,000 every month, according to researchers Sensor Tower, mainly down to search ads.
Apparently, Apple is now improving its search ads service to prevent future scams appearing.
Businesses are being urged to turn to Progressive Web Apps (PWAs) to help recapture their audiences as app fatigue sets in for growing numbers of consumers.
The call is being made by Alchemy Digital’s Will Morris who says that these web apps will usher in a new era for brand engagement.
Among those who have begun using PWAs are Twitter and the BBC as well as stores such as Lancome with the appeal being for those firms who have an app that is not perform performing well enough.
He says that the big attraction for investing in PWAs is that they only need to be built once and can be deployed instantly across a range of platforms.
Sony has unveiled its PlayLink app which will enable users to play PlayStation games on their mobile phone. Essentially, they no longer have to watch friends playing and can now join in using their iOS or Android device.
Hello, welcome to this week’s video.
I’m going to talk about one of my favourite marketing channels of all time. It is email. I love email.
I kind of started my digital career helping to build Hilton International’s team, because it was just me and another person, called Montgomery, worked together to train and build a team. I just think that the results you get from it are brilliant. Email can be really personalised. People’s inboxes are still an important place which people trust and look at everyday.
If you’ve got an app and you’re not doing something to capture an email address, you’re crazy. Try and gather an email address and start conversation with them outside of your app. Try to re-engage them using emails. Try … god … try to engage them, never mind re-engage them, with emails after they install the app, and build a programme to get a relationship with these people. Don’t miss out on email, it’s still a very effective marketing channel. All you need to do is ask for an email address.
All right, that’s this week’s video. Speak to you next week. Bye.
In the fast-growing market for food delivery apps, one firm says it will grab a big slice of the action with its smart TV app.
The announcement from Foodnfilm says its app will not be available for mobile phones and only for smart TVs.
The market for food delivery in the UK has rocketed and last year there was a 10% increase to 599 million food deliveries while visits to restaurants and other eating outlets rose by just 1%.
Now the new app will integrate with a smart TV’s operating system and enable users to order food as well as convenience items from the big screen and also track their order in real time.
They can do this while watching a movie of their choice.
The firm has now teamed up with Samsung to integrate Foodnfilm into some of its smart TVs and is also looking to partner with LG.
One of the new features for Apple’s iOS11 software update will be a new ‘do not disturb while driving’ for iPhone users.
The aim is to reduce driver distraction and silencing all notifications.
In addition, drivers will not be able to access the home screen to open apps when they are behind the wheel.
On top of this, Apple says there’s also an automatic text feature that will be sent to notify family friends that the iPhone user is driving.
The new features have been welcomed by road safety charity Brake who say that drivers using phones while behind the wheel are a ‘growing menace’.
The announcement comes after the UK brought in stricter measures for those caught using a mobile phone while driving with penalty points doubling to six and a £200 fine being introduced.
A new app aimed at freelancers and self-employed people with variable incomes hopes to change the way they save.
It’s been unveiled by the former chief executive of Uber Italy and is called Oval Money.
The personal savings app will enable users to track their spending habits and automatically save money by programming saving goals and tracking transactions as well as setting aside certain amounts of cash every month.
The firm behind the new app says users should, over a three-month period, manage to save £400.
A new app has been unveiled that could bring about the end of loyalty cards and create a seamless shopping experience.
Bink is the brainchild of Lee Clarke who developed the idea after realising he did not have his Boots Advantage card when making a big purchase before a family holiday.
He says that loyalty and payment cards should be brought together to help resolve the problem of users missing out on potentially valuable rewards.
In addition, retailers can use the app for sending content, e-receipts and coupons to users.
Skype has unveiled its newest app and revealed that older apps for Windows users will no longer be able to access many features. The new additions see social media style apps including Highlights and bots to add to chat and group conversations.
A grandmother from Somerset claims she managed to diagnose skin cancer by using a mobile phone app after reading about SkinVision in a magazine. While most of her moles were diagnosed as being normal, an ankle lump received a red warning and weeks later surgeons removed an aggressive form of skin cancer. She has called the app ‘amazing’.
Industry watchers say Microsoft is planning to drop support for its classic Windows phone apps with a release of Windows 10 Mobile. The apps, known as Silverlight apps, will no longer work with the new version of Windows.
A new money messaging app has managed to secure €25 million in financial backing. Plynk works in the same way as WhatsApp but users essentially text money to each other.
This week I’m going to talk about how web traffic is important for app install.
Now, to clear up a myth, links to your app listing page in Play do not have a direct correlation with the algorithm in the app store. I did a bit of research with 280 top-ranking apps and there was no correlation between that linked profile and their ranking. Okay? Get that out the way. Secondly, people tell me all the time they don’t think that web traffic is the sort of traffic people use to find apps.
The complete opposite because it says, “Service. Thing. App.” They’re looking for an app. They might not immediately install off the back of that, especially if it’s an iOS app. More likely if it’s a Play app because you can install directly from web. Where it affects ASO is you’re ranking for something, number one, and it has 10,000 searches a month, you’re maybe getting 30% of that traffic to your app listing page. Velocity of installs that that boosts affects the algorithm in the Play store or iTunes, then boosts your rank in the store. The secondary effect, in the end visibility is there when people are searching in mobile web or web. Take a step back from all this app first stuff and look at other channels, older channels, for ways of getting traffic. Or look at your app name, service, thing, with the keyword “app” at the end, and then add words, see if there’s any volume.
All right. That’s this week’s video. Ciao.
Barclaycard has unveiled a new app to bring check-out free shopping for those using mobile phones.
The app works with shopper snapping an image of the barcode and their credit card being charged automatically which means they do not have to queue to check out.
The new app is currently being trialled at shops within the company’s HQ and will be piloted in the UK in early 2018.
Barclaycard says that while they are focused on their own app, they could integrate the technology with a retailer’s current app for wider take-up.
The retailer would also be to monitor transactions in real time and there is also access to a virtual receipt to deter shoplifters.
The announcement follows news from Amazon that it’s also trialling checkout free shops that will facial recognition cameras on a shelf to determine what customers are buying.
Fears over the loss of personal data have been underlined with news that seven in 10 smartphone apps are sharing the user’s data with a third-party service.
Among the services accessing data are Facebook and Google.
The findings from the US-based research firm reveal that when users install an app on Android or iOS, it will ask for their permission to access personal information.
The researchers say that because apps do not have to tell users which software libraries they are going to use, the user will never know what data is being handed over.
Of the millions of apps and games available in the Google Play Store, the firm has unveiled the 12 best ones.
The list was unveiled at the latest Google IO event in May with the focus on what makes its Android platform more popular.
They include Mushroom 11, Hooked, Runtastic Running & Fitness – which is also the winner of the best Android wear experience award – Red Bull TV, for offering the best TV experience.
The list also features IFTTT, Woorld, ShareTheMeal, Animal Jam – Play Wild!, HearthStone while the best game award went to Transformers: Forged to Fight.
Winner of the best app in Google’s awards is Memrise which offers users an advanced form of flashcards to help studying.
Adobe has unveiled an app that enables a smartphone to be turned into a document scanner. The Adobe Scan app will take images of paper documents and then turns them into PDFs. In addition, the app also turns the page’s text into searchable digital text automatically which users can then edit and annotate as well as highlight and upload to a document cloud.
Sony PlayStation has made waves by announcing its first mobile game aimed at Android and iPhone smartphones with the first one being ‘Everybody’s Golf’ which is coming to Japanese smartphone users soon. The app itself will be free to download.
Users who have the Alexa app installed on their Android or OS device can use the new Amazon function to call and message people via its Alexa platform. The calls will be free since the feature utilises mobile phone data and Wi-Fi so users do not need to have a mobile data plan. The Alexa Calling app is available now.
Industry watchers say that Asia will be the main area for mobile banking. That’s down to the high economic growth being predicted and the growing use of mobile phones from people living there. Apparently, there is a big market for apps to fill too.
Researchers have revealed that Brits believe that apps are as important as eating and breathing and many cannot live without them. The findings from A10 Networks also show that British employees are the largest users, it is 41%, of non-sanctioned apps at work in Europe. Worryingly, 24% say they have had their mobile device hacked which is more than any other country in the world.
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