This post came to me because of an actual app experience I had and couldn’t stop thinking ‘that could’ve been a much better experience’. I’ll go over what happened and how I think app marketers and indie developers can avoid making these mistakes. I came across Blippar after I saw a advertisement, for Watch Dogs, […]
About Nick Duddy
Search and Mobile enthusiast, like to tinker in apps, machine learning, big data and currently Python.
Entries by Nick Duddy
The smart person learns from their mistakes, the genius also learns from the mistakes of others. Learning from the world of search engine optimisation can help you avoid the pitfalls of not just individuals but, arguably, the entire industry. Firstly, note that the SEO world and the ASO (App Store Optimisation) world are closely linked […]
Please don’t go crazy when I say that Christmas is just around the corner. There are few industries where Christmas time is a quiet time and mobile app downloads is not one. So what have you got planned for your app marketing this Christmas? Why App Marketing is Important at Christmas Mobile phones and devices […]
We’re all hearing the noise around Google’s Glass. And if we were to fully accept Google’s ad campaign we would believe that the brave new world of Google’s Glass will be run by nerds and smoking hot women, just as fashion changes to that of StarTrek. But let’s try to see through the hype, as […]
Setting up a Yelp business page is relatively straightforward. It does require a lot of waiting and confirming. Like Google, Yelp tends to change its processes quite a bit. For example prior to writing this post you would have had to confirm your business with Yelp via a phone call and a pin. Now, however, […]
The Benefit of Google Maps Appearing in Google’s local search results can be immensely beneficial to most businesses. Especially small hyper-local businesses, who gain from the online equivalent of passing trade. Someone could be in your area, round the corner for instance, looking for exactly what you sell or provide. That person uses their smart […]
When you’re out and about you tend to meet people from all walks of life, from billionaire bankers to sandwich shop owners (we go out and about in some remarkable places). The former have no interest in what we at Miratrix do for a living, while the latter usually do and bombard us with questions […]
Here’s a list of things I consider undervalued: Pizza Fresh air Copywriters That’s an abbreviated list but you see where I’m going with it. Copywriting is important and just like pizza and fresh air the quality of the copywriting can mean life or death. The other day I was discussing copywriting with a client, who […]
Websites which aren’t utilised make me sad. I mean, you pay good money to put up a website and then you go and let it languish, fall into disrepair and become increasingly irrelevant to your customers. The poor thing only gets updated when someone in the office bothers to remember. Would you treat a shop […]
Keep this under your hat, but I like looking at Google Trends. I find it useful for understanding what’s happening in sectors and with brands. It is trend based so not to be taken as gospel but from my experience the predictions are usually accurate. The other day I decided to investigate if people were […]
We know how boring it can be scrolling all the way to the end but we appreciate you doing it!
If you fancy a chat drop us a line or give us a call. We’re always happy to hear about your ideas or your business.
23 Golden Square,
Want to get in touch?