For months all I’ve been reading in the news about App Marketing is how Cost Per Acquisition (CPA) is rocketing and there’s no end in sight. For those who aren’t into marketing performance metrics, CPA or as we should call it CPU (Cost Per User) is the amount of money that you to spend to […]
About Nick Duddy
Search and Mobile enthusiast, like to tinker in apps, machine learning, big data and currently Python.
Entries by Nick Duddy
The App Store Times, Issue 4 Boom! We are back. A little later than usual, and I’m sorry for that. Last week’s news was a mixed bag but mostly with an Apple focus. Apple’s 30th Birthday. You Look So Young! That’s right it was Apple Macintosh’s birthday last week. And like they revolutionised the the […]
The App Store Times, Issue 3 Welcome back to The App Store Times. Thankfully this week there is a little more variation in the news around apps. Some of the news makes you think really?? Others makes you ‘Ha!’. I’ll let you decide and hopefully my commentary won’t guide you too much. GooglePlay Update Preserves […]
£3,500 of Services For FREE!! Well. It’s been a year since I started miratrix. I can’t remember the exact date but I was laid off from my job a few days after my birthday. I’ve decided to keep things simple and make miratrix’s birthday the same day as my own, January 16th. One less thing […]
App Store Times, Issue 2 It’s not been much of an exciting week in the app world this is probably because CES has been gobbling up all the press! In saying that there were a couple of interesting things and here they are in short, sweet fashion! Google ‘Acquires At Will’ Creating an app for […]
As you can imagine I download and play around with a lot of apps. More apps than you can shake a stick at. This is how the Blippar post came about. Since then I’ve been thinking, ‘Maybe I should tell people when I find a good app’ and that’s what I’m going to do from […]
The questions I am asked most often about the app marketing world are, ‘What keywords should I use for my app’ and, ‘What tools do you use for app store keyword research?’. You’ll all understand the answer I give, and it’s well worth knowing (even if it’s one of my more complicated insights). Here goes: […]
App Store Times, Issue 1 Hi all! Welcome to a New Year! I’ve decide that in 2014 I’m going to talk more in blogs, video’s, twitter and also in a couple of other places. This change will either make you cry or smile…not sure you will jump for joy though; some of you might. The […]
This post is a little later than I wanted it to be but it’s been a good, hectic October/ November. After the best part of two weeks away from HQ I have returned to the motherland with stories of a Big Green Machine…there was also a blue one but that’d only confuse the post. After […]
Yesterday I did my FIRST EVER! Webinar with the help of Michael Flannigan from Target360 who is no less than the Bruce Forsyth of webinars. It being Halloween I had to ask the question “If SEO is dead, how is it possible that business can still be doing it?” The answer? Zombies!! All SEO’s are zombies because we […]
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