When you’re out and about you tend to meet people from all walks of life, from billionaire bankers to sandwich shop owners (we go out and about in some remarkable places). The former have no interest in what we at Miratrix do for a living, while the latter usually do and bombard us with questions […]
About Nick Duddy
Search and Mobile enthusiast, like to tinker in apps, machine learning, big data and currently Python.
Entries by Nick Duddy
Here’s a list of things I consider undervalued: Pizza Fresh air Copywriters That’s an abbreviated list but you see where I’m going with it. Copywriting is important and just like pizza and fresh air the quality of the copywriting can mean life or death. The other day I was discussing copywriting with a client, who […]
Websites which aren’t utilised make me sad. I mean, you pay good money to put up a website and then you go and let it languish, fall into disrepair and become increasingly irrelevant to your customers. The poor thing only gets updated when someone in the office bothers to remember. Would you treat a shop […]
Keep this under your hat, but I like looking at Google Trends. I find it useful for understanding what’s happening in sectors and with brands. It is trend based so not to be taken as gospel but from my experience the predictions are usually accurate. The other day I decided to investigate if people were […]
In case you haven’t been paying attention, the internet has been the fastest changing business environment over the last 15+ years and it’s showing no signs of slowing down. In these years, the way that individuals use the internet has went from dial up, to broadband and desktop computer to smart phone. What they are […]
We are struggling in the search engines. Not often you hear that phrase from an agency. What do I mean by it? I mean if you google Miratrix, you’re getting nothing but power rangers results. According to the untrustworthy webmaster tools we are position 25! Even one of my friends commented on it. @nickduddy Miratrix?? […]
The recession is hitting the High Street like nothing we’ve ever seen or are likely to see again. It’s a sort of High Street teraforming. A High Streetageddon. Businesses with more than one store in a city are finding it hard to justify the premium of rent and have begun to reduce overheads by closing […]
I’m not looking to write the definitive answer on what content marketing is, rather, just give a brief insight into what I see it as and some of the benefits it can bring to companies. Content marketing seems to be an easy to topic to write blog posts about but a difficult thing to do in […]
With the recent demise of Jessops and HMV, there has been a lot of talk of how the internet is killing the high street and how terrible it is that we’re going to be left with ghost towns. It would be difficult to argue that the high street isn’t changing but I think ‘dying’ is over dramatising […]
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