Did You Miss ASO Barcamp 4 | MTX58

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Hello. Welcome to this week’s video.

This is my new assistant, Alexa. How are you? You didn’t hear that, she said, “Great.”

Back to this week’s video.

What we’re going to talk about is, a great event in London called ASO Barcamp. There’ve been four of them over the past couple of years. If you’re into ASO or just App marketing or you’re just looking for growth, starting from nothing, try to go to something, or try to improve in whatever you’re already doing, you should head down to ASO Barcamp and you meet people like me and they put on some great talks. Last night’s was Sebastian Nop, who was talking about growth hacking in the gaming industry, and as you can imagine, was AB testing and stuff like that.

The next speaker was Daniel Bower, who was talking about ASO and PR. We’re not all out to actually show you to the content they were talking about. I’m not really allowed to go in to any details because it’s all very hush, hush. If you get down there, speak to the experts yourself and chat to them and, if anything, you meet some really nice people. You’ll definitely learn something, there is no way you’re not going to learn something. That’s this week’s video, just telling you about things to go to, and learn, instead of just listening to me all the time.

Alright, see ya’s later.

Bye.

Mobile Video Apps Get a Boost

Facebook has unveiled its latest mobile video app with several major changes.

The biggest one enables users to play the sound for a video automatically as they scroll their news feed without having to tap the clip.

The app will also enable the user to play videos ‘picture-in-picture’ so they can watch a video in the corner of their screen while doing something else on their device.

Facebook says that if users do not want the sound to be played then they should have their device set to silent in the new settings feature.

With more than 3 billion videos being played on Facebook’s platform every day, the firm says it is looking to offer users a more flexible and engaging way to interact with video content.

Also, videos when played will expand to full frame and the video app will also enable videos to be played on Apple TV, Samsung Smart TV and Amazon fire TV with more platforms in the pipeline.

GPs may be using apps in future

In a bid to reduce the numbers of people accessing GP services and A&E units, one healthcare trust is trialling mobile apps.

The Portsmouth Clinical Commissioning Group says it is looking to save money by asking patients if they are willing to speak with a health professional using Skype, online chat, email or by phone.

They are also hoping to attract more GPs to use the service since they can work from home to do so.

It is believed that by using an app, the numbers of patients heading to A&E will also fall dramatically though health service professionals say the system needs to be thoroughly tested.

Google’s Assistant app may expand

While it’s currently only available on Pixel and Pixel XL, Google is hinting that its Assistant system may roll-out for use on other devices and possibly on older phones as well.

Industry watchers say the app may soon be available for use on the Nexus 6P and 5X as well as the LG G6.

However, Google Assistant may also be rolled out to older Android phones in the near future.

Initial reports also suggest that there are operational difficulties for the Assistant app from users who are struggling with it.

Yahoo! boosts its mobile app

The Yahoo! Mail mobile app has been boosted with the ability of users to identify incoming phone numbers with a new Call Feature ID.

The app is among the most popular offerings from Yahoo! Mail and has more than 225 million active users every month.

The call recognition feature will cross-reference an incoming call with phone numbers already in the user’s email inbox and not necessarily the numbers that have been saved within the phone’s contacts.

Yahoo! says that with so many people using phone numbers as part of their email signatures, a potential phone has access to hundreds of these numbers to enable the identification of an incoming call to be easily made.

In other Miratrix mobile app news …

Police in Eire are to get a mobile phone app that will help them check driver details at the roadside rather than having to radio in for details. The app will offer secure access to driver details.

Mobile device users looking for enlightenment can do so with a new app called Ultimate Karma which will help people, it is claimed, of all religions around the world in their steps towards ‘Trust and Enlightenment’.

Industry watchers say that Snapchat is planning a move away from offering software and apps and will launch a smartphone that uses its apps already integrated into the phone.

New dating app Hotline won’t allow users to text other users without calling them first. Those behind the app say the endless texting and lack of contact is the biggest turn-off for users of romance apps, including Tinder.

Apps That Can be Hacked Revealed

A security expert has revealed a list of dozens of apps that are vulnerable to attack from hackers when sending data from a smartphone via WiFi to the cloud.

Will Strafach says that the hackers may be able to intercept medical and financial details of users and among the apps considered at risk include Gift Saga, Music Tube and Uconnect Access.

The list of vulnerable apps include messenger and banking apps and even those apps that enable car owners to locate their vehicle and unlock it remotely.

The main problem, according to Mr Strafach, is that the apps have a ‘backdoor’ which may allow a hacker to carry out the attack.

This hole in security is down to a misconfigured ‘network related code within the iOS apps’.

Essentially, users can protect themselves when in public spaces by switching off Wi-Fi access when accessing sensitive apps including banking apps via their mobile device.

End of mobile app stores predicted

Experts in the technology sector have now had time to digest the announcement from Google last week about changes to its Android operating system.

They say the move will threaten its own mobile app store, Google Play, and also have an impact on Apple’s App Store as well.

Google says that by 2019, smartphone users will no longer be able to tell the difference between a mobile app and a website on their device.

That’s because there’s a new feature available for Android users that enables them to ‘install’ a webpage from their Chrome browser which looks like an app and functions just as well – but it isn’t an app.

BT sides with Google

BT is the first big telecom firm to back Google in its fight with EU anti-trust regulators.

The EU says Google is stifling competition by forcing the makers of smartphones to have its browser and search function preinstalled so users can access other apps including Google Play.

The EU move follows the initial investigation into Google promoting its own online shopping service through its search engine before including the installation of apps into a second investigation.

Now BT says it has written to the European Commission saying it is free to preinstall either third-party apps or its own on devices alongside the preloaded Google apps.

BT bought mobile phone network EE last year and says that as an app provider it enjoys the compatibility and stability of operating systems for the apps to function correctly.

Parents warned about wearable tech and apps for babies

A leading medical journal in the US has highlighted issues with wearable tech and apps for infants saying there’s no evidence that monitoring the child will lead to a life-saving situation.

Indeed, the two paediatricians who wrote the report warn parents they could cause potential harm by using the tech and apps.

Among the items analysed is a smart sock that monitors an infant’s blood oxygen and pulse levels but the authors say there’s no reason to monitor an infant’s health so closely.

Now medical experts say the report could spark closer analysis of other health related apps and wearable gadgets that have become increasingly popular in recent years.

There are now more than 1,500 apps to manage diabetes alone with experts saying that the flood of information may overwhelm users with inaccurate information or advice.

In other mobile phone app news …

Whatsapp has announced its platform will become more secure with a two-step verification being added to its latest update for iOS, Windows and Android apps.

Facebook has revealed that it has added a weather section for its mobile app and 95% of users around the world will be able to use it.

Bike sharing apps have, apparently, taken off in China to spark a pedal power revival. The idea is for users to unlock a bike using an app and then drop the bike off at another location for another app user to access.

Part 2: How to Use Apple Search Ads Analytics 🍏🔎📈 | MTX57

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Hello.

Welcome back to the second part of exploring Apple Search Ads.

So the first week, we looked at, basically, campaign creation. Quickly setting up a campaign.

Now we’re going to look at the analytics and the information that gets spat out after you’ve spent some money.

Let’s dive in.

First of all, you want to jump in to campaign, and then into ad group.

Then you can start to see your spend, what kind of match your keywords are on, impressions, conversions, average cost per tap, or CPT.

The interesting stuff is when you start to look into the search terms.

In search terms, you get to see that actual phrase that showed for the keyword.

If you’ve got it on broad match, particularly, it’s unlikely to really be that useful if you’re exact match.

If you’re looking at broad match, you’ll be able to see the keyword that you shoot for that then they go and click, or the impression.

So you’ll see the search term, the original search term, over here, and the keyword that you shoot for here.

And again, it gives you the breakdown.

This will show you where your conversions are actually happening from, as opposed to kind of the broad word, which will then allow you tighten up your campaign by removing the ones that aren’t converting and keeping the ones that are converting.

Next is your negative report.

You should be taking search terms that you’re shooting for, that maybe aren’t performing well, and you’ve got to disable and stick them in your negative report, so they never, ever come back, and you never spend your money in a way that you never wanted to.

The negative report is really useful to make sure you’re covering all the bases, and again, you can do it by exact and broad match, because you may just want to remove one phrase, not the whole phrase.

Next up is the actual full report, and this gives you, basically, your usual charts, your breakdown, your compares.

This is an unoptimized campaign, just so you know.

About to go through an optimization cycle. But it’s good to show you what the kind of raw data on optimise looks like when it comes out.

So you’ve got date range and versus, that can change these about, let’s see, conversions.

Ooh, 138 conversions at 100, $1.38. You can set your date over here.

Pretty standard stuff, as usual. You can line graph it, you can chart it. Can’t remember what type of graph is called. But I like it.

You can jump into your keywords and start to look at how these are behaving over time.

From here, you can see the keyword and the conversion.

Go all the way down, you can chart them out or take them out of the chart up here. You can also look at see what devices are performing.

Target for this campaign is only on iPhone.

From what I’ve seen so far, you can’t actually break it down to what type of iPhone, because you might find some devices perform better than others, but the Apple data hasn’t given you that, which sucks.

More demographic information. So that’s your ages. Again, it’s pretty standard.

You’ll be able to see who’s converting where, what age groups are converting the best.

To the gender report.

Don’t want to look at that though. It’s interesting, you can see there’s like a 50/50 split.

This is interesting for this particular campaign, because I would have thought it’d skew towards female.

Impressions.

Cost per tap for gender.

Location data.

Should be quite interesting for optimising a campaign moving forward.

That’s where where your conversions are coming from.

Should be able to go down and get this report. See what states conversions are coming from.

Remember, it’s only in the US right now, so you only, only get US data.

Get impressions, which ones achieve conversions. That’s not too bad.

That’s comparisons.

Let’s see who’s converting.

California.

Ooh, that’s a big average cost per action, isn’t it?

That’s basically it.

For me, it’s always going to be keywords initially, and into the gender, age, location after that.

There’s only going to be so much you can segment it by before losing the
effectiveness of the campaign.

What I mean by that is producing people you’re targeting.

Because it’s not like Ad Words, as much as the interface is not so much similar, but gives you kind of the same information.

You aren’t allowed to change the messaging on your campaign.

It’s just going to display what your App Store listing page looks like.

Hopefully this is useful.

Especially having a report with data in it, because you might not have
a report with data in it, but at least you’ll know what to be looking for when you run your own campaign.

If you get any questions, or you think I missed something out, or you
would like to see something, give me a shout.

See you next week.

Bye.

Enterprise Mobile Apps Are ‘Unfriendly’

While users say enterprise apps are living up to expectations in terms of functionality, they do not deliver a solid user experience.

That’s the result from a survey of 4,000 office workers in the US who said they used mobile apps at work but they were usually underwhelmed by their experiences.

The survey from an app development company says there is a missed opportunity for the development of apps that help with work-related issues.

The firm says it was surprised by the small number of workers who have access to mobile apps that have been provided by their employer to help them perform better at work.

Now, the firm says, employers should invest more in the user experience in a bid to boost usage since most of those who responded said enterprise apps do help improve their productivity.

Indeed, they say that employers that focus on the user experience will see their efforts being separated from the ‘bad’ enterprise apps.

Google announces closer integration between web and phone apps

Google has revealed that its Android apps and web apps are going to work more closely in future to deliver a better user experience.

The firm says it will integrate progressive web apps in its Android platform through app shortcuts for users to enjoy.

The move will allow app developers to create prompts for users to add a shortcut on their home screen to a web app; this ability first appeared on web apps in 2015 through a Chrome update for Android.

Shopping with smartphones grows in popularity

It’s been revealed that 78% of smartphone users have made at least one purchase on their device within the last six months.

The findings from MEF reveal that users bought items through their apps or a mobile website or have used their smartphone as a payment device while in a shop.

Of those who were questioned, 36% of users bought a physical object with the phone, that is a big rise from the 12% registered in 2014.

Another 26% of people said they used an app to buy food, another big rise from the 15% who said they used their mobile device for buying drink or food in 2014.

Researchers say that with the number of apps dedicated to ordering food growing, it’s likely this will help fuel more purchases by phone.

However, the overall spend on digital purchases in the last two years has fallen to 30% from 37%, while 33% of users said they had bought an app for their device, a rise from 2014’s 17% response.

Researchers questioned smartphone users in nine countries including the UK and the US and the findings also illustrate that there is a clear migration from desktop to mobile that is increasing which means businesses must now offer products and services via a mobile channel or lose business.

In other Miratrix mobile phone app news

Viewers using mobile apps to watch videos has been in decline for several years now and fell by 5% in 2016, according to JW Player. Most people are using social media platforms rather than using apps for viewing.

The BBC iPlayer app will begin to be shut down on a number of mobile device platforms following a major announcement from the corporation. The decision will mean iPlayer fans having to upgrade their mobile phone in order to continue using the service since those with Windows phones will not be able to access the site within a few weeks.

Part 1: How to Use Apple Search Ads 🍏🔎📈 | MTX56

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Hello.

This tutorial is on Apple Search Ads and how to create a campaign.

Was gonna be campaign and analytics, but it’d go a bit long, I’ve split it into two videos so analytics will come next week.

If something missing, something I didn’t explain, you need to put it in the
comments, or message me or tweet me or something like that.

I’m easy to find.

Anyway, here we go.

First thing you’re gonna have to do is find the login screen for Apple Search Ads.

Usually I just Google Apple Search Ads and click on it.

And once you’ve did that, get to this screen, you hit Start in the top right hand corner, and if you’ve already got an iTunes connect login, put that in, if not you’re gonna have to create one.

I’m assuming you’ve set one up already.

If not, it’s roughly the same process for a campaign creation, but if you’ve already got an account this is what it looks like.

But you’re running a campaign.

The next thing you want to do is create a campaign. And select your app, and give your campaign a name.

And put in a budget, this is the total budget for the whole campaign, the whole life of the campaign.

Then a daily budget, to make sure you don’t overspend.

Next thing you might want to do is add some campaign negatives.

These are keywords you put in for the whole campaign and all the ad groups inside the campaign, it will never show for.

So you’ve got (microphone dims out) app, probably want to exclude three, because that’s dead traffic.

Once you select keywords, you’re going to want to pick the match. Want a broad no free terms at all, or just the word free.

Next is the ad group name, and the campaign end date.

But for this campaign we’re just going to run it all the way through until I decide to turn it off.

And you might want to schedule ads if you know what time it’s going to be cheapest to buy or what time your users, potential users, will be online and more likely to interact.

And select Departing.

So that’s running your campaign at different types of day depending on what your CPI is, or when you think your potential users will be active.

It’s quite easy, it’s drag and drop sort of thing.

Next thing you’ll need to do is add a maximum bid price. I usually make this quite big in the beginning, just to make sure that we don’t have any problems displaying because of competition.

Then you might want to add a goal, so you’re not willing to spend over $1.50 for an instal.

And you might want to put that in.

I tend to leave it blank, initially. Not in this case, but initially.

Just to allow the campaign to run free.

Then you’re going to want to broad match.

Everything.

Again, something you do in the very beginning stages of a campaign.

Make sure you get full visibility and good information back so you can tweet and find the campaign.

Then you’re going to start adding your keywords.

I keep them tight, the actual product or service you offer. Don’t go too broad, the machine that is Search Ads will go broad for you, and a chance to add negative campaigns for technical ad group.

This will allow your ads not to show for competing ad groups, so if you get keywords which are slightly the same, then you can add them as negatives in that ad group.

And we’re into demographics essentially, and the sorts of people you want to target. In this particular campaign we’re not that bothered about this.

We want everybody and anybody.

And you know part of a campaign creation is selecting a location, all the
locations are in the US at the moment.

We are to go broad again, just to get as much information back as possible.

And that is you created a campaign.

Well, that was it.

Was it useful, yes, no?

Tell me, I’ll make you another that’s maybe a bit more clear.

Check next week’s video, which will be the second part of this, when analytics are available, and little tips on how to use it.

Don’t forget to subscribe, doubly, when you hit that bell next to Subscribe, so you can get your notification.

Other than that, see you next week.

Apps Infected with Malware to Kill Smartphones

Millions of apps have been downloaded that contain malware that can kill a smartphone.

The warning comes from security firm Checkpoint which says the HummingWhale malware is hidden inside 20 apps for Android phones which have been downloaded millions of times by unsuspecting users.

The new malware is a variant of HummingGad but is more sophisticated – the app can even write fake reviews in a bid to entice people to download apps containing it.

Once the software has been implemented on a device, it will target adverts against the user’s will, including illegal material.

However, experts are also warning that HummingWhale could kill a smartphone by overloaded it with lots of dodgy apps to prevent it from operating properly.

Meanwhile, users of Netflix apps are being urged to check they are not using a fake app since the unofficial apps can record conversations and take photos secretly.

Testing begins on Android Instant Apps

Google has revealed that testing has started on its Android Instant Apps with the aim of developing and delivering a richer user experience and better search conversion.

The apps will run virtually on the firm’s data centres but only work with Android 6.0 and above.

They can also be run on a user’s phone without them having to install the app which should lead to big cost savings in a firm’s marketing spend.

The big attraction for firms will be a better user experience and a higher conversion rate of customers.

Essentially, a user could search for flight information on Google from their mobile device and select the link from the search results and then, without them realising it, be engaged in an app user experience without needing to download the app to do so to complete a transaction.

Chinese ‘digital envelopes’ take off

Over the Chinese New Year, millions of well-wishers will follow a tradition of giving cash-filled red envelopes to those they love.

However, offering these envelopes in the digital fashion is now taking off with millions of people using apps that utilise social messaging services.

Indeed, last year, the numbers using digital red envelopes rocketed by 10 times to 32 billion envelopes from 516 million people.

This year, it is predicted that 100 billion digital envelopes will be sent by well-wishers from around the world.

In other Miratrix mobile phone app news …

Apple has announced that its voice-recognition function, Siri, will be installed for apps on its Apple Watch.

Some say there’s no money in apps but start-up Button has just received £16 million in funding. The app connects its users to leading brands to earn cash and makes it easier for apps to integrate with others.

Two in five people in the UK say hands-free kits for mobile phones should be banned while behind the wheel of a car. The Department for Transport survey also reveals that 40% say that all mobile phone should be banned while driving.

Chinese authorities have revealed a crackdown on ‘snatching apps’ which are aimed at stealing tickets, particularly for travel, from a user’s mobile phone.

App developers need to be aware that the Android Nougat 7.0 update has been halted after more issues. The latest has seen Sony Xperia users having poor performance issues as have Samsung S7 users.