1 Year! Thank Youuuuu! 😀😀😘| MTX53

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1 Year! Thank Youuuuu! 😀😀😘| MTX53

Welcome to this week’s video.

Incidentally, the 53rd video in the series, which means I’ve been making
videos for over a year.

Thank you to all my 40 subscribers, one a week.

Believe it or not I’m quite appreciative of 40.

40 people actually listen to me.

Over the next couple of weeks I am going to be thinking about what I’m gonna do for the next year.

Something in the range of making more How’s, Why’s, and What’s.

How to actually do stuff, rather than just kind of talking ’round it.

More playlists and more themed playlists.

Go in there, and go through a series of videos, make the channel a lot more useful, as opposed to just a way of me venting my rage.

Thank you for your time, ’cause you don’t need to watch these videos.

Be spewing about more over the next couple of weeks, and hopefully you will start to see a bit more structure.

That’s this week’s video, the thank you video.

See ya soon.

♫ Who do the shit that I do, do


ES Transcription:

1 Year! Thank Youuuuu! 😀😀😘| MTX53

Bienvenidos al vídeo de esta semana.

Incidentalmente, el número 53 en la serie, significa que he estado haciendo vídeos por más de un año.

Gracias a todos mis 40 suscriptores, uno a la semana.

Créanlo o no aprecio mucho los 40.

40 personas de hecho me escuchan.

En las siguientes par de semanas voy a pensar qué haré para el año próximo.

Algo en el rango de hacer más “Cómo”, “Por Qué”, y “Qué”.

Cómo hacer de hecho algo en lugar de sólo hablar sobre ello.

Más listas y listas temáticas.

Entrar ahí, e ir a una serie de vídeos, hacer el canal más útil, en lugar de sólo que sea un modo de ventilar mi ira.

Gracias por su tiempo, porque no necesitan ver estos vídeos.

Iré arrojando más en las próximas semanas, y espero que empezarán
a ver más estructura.

Es todo por el vídeo de la semana, el de agradecimiento.

Los veo pronto.

♫ ¿Quién hace lo qué hago?

SUSCRÍBETE

British Users Uninstall Apps After One Day

Mobile phone users in the UK who download an app to enjoy are then deleting around a quarter of them on the same day, according to research.

Publicis Media says that Brits have around 2.5 billion apps installed on their phones and will, on average, download around 1,500 apps in their lifetime. However, the main reasons for deleting them are when they are no longer needed or become irrelevant.

On average, a mobile phone user has 27 apps available at any one time but uses just six on a daily basis.

British phone users are also downloading, an average, just two apps every month.

The survey also revealed that 71% of phone users only download free apps with 45% of men downloading sporting apps while women, it’s around 45%, download social media apps.

A spokesman for the firm said: “The survey shows that many apps do not stand the test of time with a quarter of them being deleted on the day they are downloaded. A company or brand looking to develop apps should understand that launching it is just the journey’s beginning and the app must be useful, engaging and relevant or face becoming obsolete quickly.”

Worldwide app uninstall rates are revealed

An analysis of mobile uninstall rates around the world has been published by analytics firm AppsFlyer.

The firm says that, on average, around 16% of iOS apps are uninstalled by their users while Android has a 33% uninstall rate.

Those are the global averages but the figures vary for types of app and the location of the phone user.

For instance, 50% of Android users have uninstalled game and news apps and uninstall rates are lowest in America.

The reason for the higher rates of uninstalls in other countries may be, say researchers, down to the lower-quality phones being used.

App developers are being urged to offer more accurate descriptions of their apps so potential users know what they can expect.

Phones sent texts and data

App developers are being warned that some Android phones have been sending texts and sensitive data to China.

The issue affects owners of unlocked Blu phones which, says Kryptowire, have been sending text messages, contact lists and call logs and other user sensitive information to a Chinese server. Most of those who own the phones are in the US.

The mobile security firm says the data was sent without the user’s knowledge or their consent and the issue affects around one in 20,000 phones.

Blu says the information was gathered and then sent via Firmware Over-The-Air that had been installed on the devices. The firm dominates the unlocked phone market in the US with its devices being sold on major online retail outlets including Amazon.

However, the firm behind the software issue is a Chinese developer called Adups and its software is designed to collect information to prevent junk text only for Chinese users and was not developed for US use. They say the software has now been disabled.

In other mobile phone app news …

Growing numbers of British banks are pulling their apps from the Windows Store with Lloyds and TSB both moving their banking apps this week.

Mobile phone firms are preparing for bad news with the latest US car accident statistics due to be published which are rumoured to show a large increase in accidents with industry-watchers saying most that is down to mobile phone use while behind the wheel. Critics are also blaming the increasing use of apps by drivers which is causing a distraction.

How Google Play Store Analyses Your Keywords | MTX51

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How Google Play Store Analyses Your Keywords | MTX51

Hello, this week how Google Play handles app discovery for keywords.

How do you handle the initial keyword classification?

Not necessarily in the keyword itself but the language used around the keyword.

How this can benefit you?

They are the top ranking apps.

They’re using the language around the keywords that they use to predict that if keyword should rank on that category where you’re striking out.

If you look at all the top competitors and how they form their description, look for a pattern, build that pattern into your description, you will have a better chance at ranking.

Only one thing is copy the big guys and make sure you keywords are in the description.

You’re giving the right signal to the algorithm based on what they’re telling us.

Obviously, it’s not going to be entirely that simple.

Another little marginal gain to help make life a little bit easier when you’re trying to rank in Google Play.

That’s this week’s video.

Don’t forget to like and subscribe.


ES Transcription:

How Google Play Store Analyses Your Keywords | MTX51

Hola, esta semana en cómo Google Play maneja descubrir aplicaciones con palabras clave.

¿Cómo manejan la clasificación inicial?

No necesariamente en la palabra en sí pero en el lenguaje usado alrededor de la palabra clave.

¿Cómo te puede beneficiar esto?

Son listados de aplicaciones populares.

Usan el lenguaje alrededor de las palabras clave que usan para predecir si la palabra debería estar en esa categoría al buscarla.

Si observan a todos los competidores populares y cómo forman su descripción, busquen un patrón, construyan ese patrón en su descripción, tendrán mejor oportunidad en el listado.

Basicamente es copiar lo que hacen los grandes y asegúrense que sus palabras clave estén en la descripción.

Darán la señal correcta al algoritmo basado en lo qué nos está diciendo.

Obviamente, no será enteramente tan simple.

Otra pequeña ganancia marginal para ayudar para hacer la vida un poco más sencilla al usar el rank en Google Play.

Es todo por el vídeo de la semana.

No olviden darle me gusta y suscribirse.

Biggest Drawback to Banking Apps Revealed

When it comes to using mobile banking apps, researchers say the biggest threat to security is human fallibility.

The report from Risk Mitigation Workgroup says that along with vulnerabilities in software and devices, banks need to pay attention to criminals targeting the end users with phishing tactics and social engineering.

A spokesman for the firm said banks are focused on delivering the apps for multiple operating systems and devices and while they need to focus on potential vulnerabilities they also need to be aware of human fallibility.

With growing numbers of customers using mobile apps to access their banking services means the apps need to develop robust security measures to mitigate any risk to the bank and their customers.

Half of children own a mobile phone

A new study has revealed that nearly half of children in the UK will own a mobile phone by the time they are 11 years old.

Researchers found that the average child received a mobile phone on their 11th birthday worth £120 – and they then spent two hours every day using the device.

However, 40% of parents said they regretted handing the child a phone while they were so young since they then become transfixed by it for social media as well as games.

Parents say the phone also becomes an expensive present since they will be expected to pay for replacing it at least twice after it has been damaged, stolen or lost.

Why small businesses should use mobile phone apps

One interesting article published this week reveals that small businesses should be following the footsteps of big corporate organisations and developing their own phone apps to boost business.

The apps can also boost functions and processes for the business and the article outlines what employer should be looking for from mobile phone technology including data collection, lead generation and campaign apps.

Organisations could also use employee and sales engagement applications.

More on the ITproportal.com site.

In other mobile phone app news …

Motorists using their mobile phones while driving in the UK are facing the doubling of penalties under plans revealed by the government. Drivers now face the prospect of receiving six points as well as a £200 fine.

Apple has partnered with PayPal to help make transfers and payments by voice commands using its digital assistant, Siri. Users can simply request that Siri sends an amount of cash via PayPal to a recipient and the payment will be triggered automatically. This is the first big announcement from Apple which in September opened Siri to third-party developers.

Researchers have revealed that an Android banking Trojan that uses Chrome browser vulnerabilities has, in just two months, infected more than 300,000 mobile devices. Called Svpeng, the Trojan allows hackers to steal personal and bank card data and intercept and send text messages.

Smart phone users in China prefer to use their mobile devices for shopping online rather than using computers. The findings come after the annual ‘Singles Day’ shopping bonanza saw Chinese shoppers spend nearly $18 billion with 82% of all transactions being made on mobile devices – that’s a rise from 70% last year.

Quick Tips for Initial User Retention | MTX50

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Quick Tips for Initial User Retention | MTX50

Hello, I’m gonna talk about retention again.

As much as you don’t know what’s gonna happen when you let your app go out there, you need to think, what possible things can I do to get people back into the app?

What would be engaging?

Retargeting them based on the kind of content they look at, frequency they use it, if they’ve shared it with their friends or not.

The sort of personal vocations, start with now, to hedge against having a zero retention rate, which happens.

My guides are, what standard notification you can give out.

Time, I would suggest.

They haven’t done x action z amount of time, Send notification.

Did do an action and this period of times might like this or might want that.

Kind of make up logically.

Targeting them based on the content they look at if you’ll get content app.

Geo-target.

You have to think of a retention before you go live.

That’s my thoughts.

They’re my kind of attempts.


ES Transcription:

Quick Tips for Initial User Retention | MTX50

Hola hablaré sobre retención de nuevo.

Tanto como no saben lo que sucederá cuando saquen su aplicación necesitan pensar ¿qué cosas puedo hacer yo para que la gente vuelva a la aplicación?

¿Qué puede ser interesante?

Redirigirlos basándose en el contenido que miran, la frecuencia con que lo hacen, si lo comparten con sus amigos o no.

El tipo de vocaciones personales, empieza con el ahora, el protegerse contra el tener un índice de retención cero, lo cual sucede.

Mis guías son, qué estándar de notificación puede dar.

Yo sugeriría tiempo.

No han hecho una acción X durante un tiempo Z.

Envía una notificación.

El hacer esta acción en este período de tiempo puede que le guste esto, o
puede que quiera aquello.

Hágalo de manera lógica.

Dirigirlos teniendo en cuenta el contenido que miran si tienen una aplicación de contenido.

Geo-target.

Tiene que pensar en una retención antes de salir.

Esos son mis pensamientos.

Son mis intentos.

Free Dating Apps Hit Online Romance Sites

The growing popularity of free dating apps means that the Internet’s major players such as match.com are seeing their profits drop by 80%.

Users are now switching to mobile-based Tinder and free apps when looking for love.

One media analyst says that the mobile phone app medium has now ‘come of age’ with 70% of the UK’s internet users using their smartphone to do so.

Among the reason for the switch is that growing numbers of people are refusing to pay for a romance service and opt to use free dating apps instead which is also helping push up mobile usage.

Uber app gets a makeover

The popular taxi app Uber has undergone a makeover which includes the use of third-party app interaction.

The app itself has been streamlined to focus more on ease-of-use and their passengers needs in the first revamp since 2012.

Among the changes is to select a favourite person as a destination and the Uber app will accept that.

However, several new tools have been added to ensure passengers will not miss a journey again and travel apps can now link up with the offering.

Facebook signs up 25% of world population

The march of Facebook continues with news that it has now signed up around a quarter of the world’s population and one in six of us are using it every day.

The number of active monthly users on the site has risen by 16% since last year with a reach of 1.8 billion people.

This means that one in four people are accessing Facebook around the world at least once every month and nearly 1.2 billion people use the social network every single day – that is around one in six of the world’s population.

In addition, more than 1 billion people are using the Facebook mobile phone app and around 1.6 billion people are checking their Facebook account every month on a mobile device.

The rising popularity has seen the company generate more than £5.7 billion in revenue in the third quarter of this year; that’s a rise of 56% on last year’s quarter.

Mobile devices dominate internet use

The use of mobile devices shows no sign of abating with one research firm projecting that in 2017, 75% internet use will be on mobile devices and this will grow to 79% in 2018.

The findings from Zenith, a mobile ad firm, show that smart phone penetration is rising around the world and it is now the main route for accessing the internet.

As result, businesses as well as brands will need to improve their mobile offering for their users, says the firm.

Along with the growing number of smartphones now in circulation, faster internet access and the popularity of widescreen devices is helping to fuel the dominance of mobile.

Taxi drivers fight back over multi-booking

Taxi drivers in Hull say they are fed up with people double-booking taxis and are now fighting back which could see users of their apps being blacklisted.

Taxi drivers say they are being left out of pocket when clubbers struggle to get a cab and decide to exploit the area’s taxi apps to book several taxis at once.

Indeed, growing numbers of private hire firms in the region have been investing in smart phone apps to enable people to book a cab more easily.

But passengers who are fed-up waiting for cab, particularly at weekends, are booking more than one taxi to boost their chances of a lift but now taxi drivers say they will refuse fares if they believe the passengers have been multi-booking.

In other Miratrix news …

Google Tango, the firm’s augmented reality technology, has been unveiled on its first smartphone. Although it’s only available on a Lenovo device, industry watchers believe other phone makers will offer the technology with lots of AR optimised apps being unveiled in the near future.

The next generation of text messaging has been unveiled for Sprint subscribers using Android devices with a new Google Messenger app offering rich communication service (RCS). The new service adds more functionality which includes seeing when another person is typing a response to a text message.

Google Play Tackling Spam…Again | MTX49

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Google Play Tackling Spam…Again | MTX49

Hello!

Go tackle and spam, again.

This time they’re trying to tackle volume, volume as a ranking factor is a problem.

Basically, if you can afford lots of installs really quickly you can win!

The little guys get pushed down.

What they’re gonna try to do is identify fraudulent installs and remove them from your total count.

I have no idea how they’re gonna do this.

It could be that retention plays a bigger part of the algorithm.

Before it was there, it was important.

They now might tie it to install rate.

With loads of installs and no retention it would look kind of fake.

If you’re spamming the app store, if you’re using insane you might have a problem in the future.

Then again very rarely do these algorithm updates actually have meaningful impact.

If youse want to tell me what’s going on with you app that’d be awesome.

I’ll let you know what I see.

See y’all next week,

Ciao!


ES Transcription:

Google Play Tackling Spam…Again | MTX49

¡Hola!

A taclear y hacer spam, de nuevo.

Esta vez intentan lidiar con el volumen, el volumen como un factor de medición es un problema.

Básicamente, ¡si pueden costear muchas instalaciones de modo rápido pueden ganar!

A los participantes pequeños se les deja abajo.

Lo qué intentarán intentar hacer es identificar instalaciones fraudulentas, y remover de su cuenta total.

No tengo idea de cómo van a hacer esto.

Podría ser que la retención juega un rol más grande del algoritmo.

Antes de estar ahí, era importante.

Ahora lo igualan al indice de instalación.

Con muchas instalaciones y sin retención luciría un tanto falso.

Si usan spam en la tienda de aplicaciones, si lo usan alocadamente podrían tener un problema en el futuro.

Aunque de nuevo muy raramente estas actualizaciones de algoritmos tienen un impacto significativo.

Si quieren decirme qué ocurre con su aplicación eso sería asombroso.

Les dejare saber qué veo.

Los veo la semana próxima.

¡Adiós!

SUSCRÍBETE

Users Find Love with Voice Activated Apps

It has been reported that growing numbers of male smartphone users are conducting sexually explicit conversations with chat bots and voice activated apps on their phones instead of real relationships.

Researchers found that virtual assistants such as Cortana and Siri are being used by the men to increasingly to help fulfil their desires – particularly by those who do not have a human companion.

The findings also indicate that most of these users are men who are lonely and desperate for love.

The survey has been published by virtual assistant developer Robin Labs which has created ‘Robin’ and is being used for 300 sexual conversations every day by men who do not have partners.

The firm’s chief executive Ilya Eckstein told a national newspaper: “It’s a symptom of our society and happens because people are bored and lonely.”

He revealed that some users of the virtual assistant are wanting to talk ‘dirty’ while others want to develop a deeper relationship.

Smartphone apps are the next step for Human Resources

The next big thing for human resources are mobile phone apps that give employers an ability to offer online learning and to increase productivity as well as managing their employees.

Researchers say that over the last five years, growing numbers of firms have moved onto cloud platforms for their HR systems while smaller suppliers are offering payroll and cloud HR services for medium-size firms.

Analysts say that nearly all HR software is located on the cloud but this is now branching out to become mobile with the HR tech industry effectively reinventing itself.

The move is being led by technology firms rather than by HR specialists who are producing mobile phone apps that appear to look like productivity tools rather than traditional HR offerings.

Essentially, researchers say that a growing number of firms with the HR systems located on the cloud are looking for add-on tools which are phone apps and the biggest area for growth currently is in mobile learning as firms replace their traditional training courses with new training tools.

GPS no longer works in central Moscow

Mobile phone apps that depend on GPS will no longer function in central Moscow since, it is reported, the Kremlin is blocking the GPS signal.

Indeed, users are complaining on social media that when they are close to the Kremlin, their GPS app informs them that they are 18 miles away at Vnukovo Airport.

The issue is affecting users on various smartphone apps including joggers and taxi drivers.

The first issues were reported in June and speculation is rife that the link to the airport means that drones will be prevented from flying over the Kremlin.

In other mobile phone app news …

Microsoft has revealed that users of its Skype app will only be able to use it on their Windows 10 mobile devices in future.

A study in Spain has revealed that children are online for four days every month – mainly using mobile phone apps. The most popular apps include WhatsApp, YouTube, Facebook, Instagram as well as Google Chrome.

A study by Cardiff University has revealed that patients with type 2 diabetes could effectively use smart phone apps to self-manage their condition.

Research of Internet users in China has revealed that they are spending twice as much time using mobile apps than they do using computers. Also, the number of smartphone users in China continues to rocket with 65% using video websites and apps, 58% using news apps and 50% are accessing internet TV.