Report Reveals Smartphone Platform Use

It may not come as much of a surprise to many mobile phone app developers but it looks like the opportunities offered by Windows Phone and BlackBerry OS are coming to an end.

According to the latest report from market researchers Gartner, smart phone sales around the world grew by 4% in the first three months of 2016 but the market share for Windows Phone has dropped since the first quarter last year from 2.5% to just 0.7% this year.

The figures are even worse for BlackBerry; its market share fell by half to 0.2% this year.

In recent months, WhatsApp and Facebook have stopped offering support to the platforms and recently PayPal has dropped them too (see report below).

Now industry experts say there is little point in mobile phone app developers either supporting or releasing apps for BlackBerry and Windows Phones.

However, neither firm is exiting the smartphone market with BlackBerry developing two Android-based phones that are affordable and Microsoft is developing Windows 10 for mobile devices.

Concept of the mobile phone app is changing

An article on Techradar suggests that the concept of what a mobile phone app is, is changing so quickly that we are now entering a post app era.
Not only will the number of apps begin to fall, but how people interact with them will also change.

The article says that users will start to use virtual assistants such as Siri more often rather than use apps for smartphone functionality.

However, the amount of money being generated by apps will continue to grow for the coming years as will the number of apps being installed. Essentially, users are looking for ‘quality’, over ‘quantity’.

Smartphone makers are also adding standard apps to their products which replaces the need for buying and then installing many previously popular apps.

Apparently, by 2020, around 40% of mobile phone interactions, according to market research firm Gartner, will be using virtual private assistants.

Mobile app ads to be blocked

Mobile telephone network Three UK has announced that it is planning to block ads across its service to help keep service user’s bills down and their users safe.

All of their customers will enjoy a trial day in June when they will not see any ads on any pages they visit or apps they use. Three UK says the advertising model is ‘broken’.

Customers will have to sign up for the trial and Three says it does not believe that its customers should be paying for data charges to receive advertisements – instead, this should be borne by the advertiser.

Critics say there are some privacy concerns over ad blocking since Three will have to intercept and then read content being sent to their customer’s phone to determine which parts of it are advertisements.

Google’s new app enables everyone to be a scientist

Google has launched a new mobile phone app which enables budding scientists to access their smartphone sensors to conduct simple experiments. The generated data can then be plotted on graphs and annotated with photos and notes and comparisons made with past measurements.

This means that users can use their phone’s gyroscope, ambient light sensor or accelerometer, for instance, to boost their scientific productivity.

Campaign group takes 30 hours to read T&C’s

The length and complexity of the terms and conditions for many mobile phone apps has been a subject for debate over several years and now one campaign group has read them out aloud.

The campaigners from Norway took more than 30 hours to read out the terms and conditions from a range of common mobile phone apps to highlight what is an impossible task for many consumers.

They also highlighted that many mobile apps ask for permission to do what they like on a consumer’s phone. Among those that were read out were for popular apps including Twitter, Netflix and Facebook.

Now campaigners want mobile phone app developers and publishers to trim T&Cs and say that to compare the effort, it would take someone 70 hours and 40 minutes just to read the Bible.

In other mobile phone app news…

PayPal has announced its support for mobile operating systems is being reduced with BlackBerry, Windows Phone and Amazon Fire OS being discontinued from the end of June. Instead, PayPal will only support iOS and Android.

A survey of satnav apps for smart phones has revealed which are the best. The research was conducted by motoring magazine Autoexpress which found that CoPilot Premium occupied the number one slot followed by TomTom GO mobile and then Waze. They were closely followed by Scout and Google.

Google has announced that it plans on giving Chromebook users access to its Play Store which could offer mobile phone app developers a big opportunity by making their apps available to laptop users with ‘relatively few teaks’, according to one mobile app expert.

WTF is Google App Indexing

This week I’ve got 3 tips/Guidelines I use when writing or briefing an app store or Play description.

Watch this video on YouTube.

English Version
Spanish Version


Video Transcript:

WTF is Google App Indexing | MTX26

Hello, welcome to this week’s video.

Gonna talk about app store descriptions.

I do struggle with app store descriptions.

I am not a natural writer.

If you’ve got the money, hire a copywriter.

If you’ve got to do it yourself, keep the keywords at the top of the page.
It’s not an algorithm thing, purely for recognition.

You’ve got little windows to convince people.

On Android, about 80 characters. In iOS and on an iPhone, it’s about 200 characters.

I was counting it by eye.

If it’s something aspirational, make sure it’s an emotional message.

Imagine Instagram, I mean, take photos of yourself and add filters. It’s normal now. Back then, it wasn’t so normal.

If it’s functional, just tell them what the functions are.

You can obviously make and mix-up.

Keywords. Short, snappy.

Emotional or functional message.

Winning.

That’s this week’s video.

See you next week.


ES Transcription:

WTF is Google App Indexing | MTX26

Hola, bienvenidos al vídeo de la semana.

Voy a hablar sobre descripciones
de tiendas de aplicaciones.

Batallo con las descripciones de tiendas.

No soy un escritor nato.

Si tienen dinero, contraten a un redactor.

Si lo van a hacer ustedes mismos, mantengan las palabras clave en la cima de la pagina.

No es algo de algoritmos, es puramente para reconocimiento. Tienen una ventana pequeña para convencer personas.

En Android, unos 80 caracteres.

En iOs y en iPhone, son unos 200 caracteres.

Los conté a mano.

Si es algo aspiracional, asegúrense que sea un mensaje emocional.

Imaginen Instagram, es decir, tomarse fotos y añadir filtros.

Es normal ahora. Pero entonces, no lo era.

Si es algo funcional, sólo digan cuáles son las funciones.

Pueden obviamente crear y mezclar un código.

Palabras claves. Cortas y concisas.

Mensaje emocional o funcional.

Victoria.

Ése fue el vídeo de la semana.

Los veo la siguiente

SI LES GUSTÓ, CHEQUEN MÁS TIPS
En miratrix.co.uk

New App Enables Other Apps to be Used Without Installation

Google’s Android Instant Apps enables users to open an app from their mobile phone without having to install it first.

The firm says it is helping to bridge the gap between mobile and web-based apps.

The move follows requests from developers who want users to access their apps more quickly and the new platform enables mobile users to open an app without having to install it.

Instead of spending a few minutes downloading and then installing an app, Android Instant App enables developers to partition their app into smaller parts for downloading in several seconds. The only drawback is that each module is restricted to being less than 4 MB in size.

The platform enables a potential user to trial an app and if they like what’s on the screen they can tap a button which will install the app’s full version.

Apple’s Wallet to support UK driving licences?

The end of plastic photo cards could nigh with UK driving licences set to become digital in the coming future.

The DVLA’s chief executive, Oliver Morely, tweeted an image of an iPhone displaying a driving licence in the Apple Wallet app.

There’s no timeline for the introduction of digital driving licences but the DVLA says it is experimenting with platforms to ensure the system is robust and secure.

Vodafone offers monthly billing for apps

Rather than paying for apps in Google’s Play Store every time one is downloaded, Vodafone customers can now use the firm’s Charge to Bill which will add their cost onto the customer’s monthly phone bill.

Users can download apps, films, music, games, e-books and TV shows to their Android device and pay for it when their phone bill lands.

Mobile app identifies strangers with 70% accuracy

A new Russian app called ‘FindFace’ is causing a stir since it will identify 70% of strangers accurately.

Developers behind the mobile app say it can be used by the police to fight crime and help people track someone down for a date.

The FindFace app can identify passers-by with 70% accuracy – so long as the user takes a photograph of them and that person has a social profile on the VK.com networking site.

iPhone app will share video clips

A new app for iPhones enables users to create and then share their collection of one minute video clips, or as they are known to users, Chains, with other users able to add their own video responses.

Called Chain, the numbers of people signing up has been impressive and those behind the app say it’s a new way to communicate and share with fans and friends. It’s also possible for charities to build up support for their cars by using the app, say the developers.

Banking app for blind people

A new mobile phone app which enables partially sighted and blind people to use a bank’s services has been launched by NatWest in conjunction with the Royal National Institute of Blind People.

The bank says it has made dozens of improvements to help people with a visual impairment to access their banking services.

Around two million people are registered as being blind in the UK and NatWest says that 10,000 of their customers will utilise the app.

New mobile app tracks Whales

A new phone app has been launched so the public can help track Whale movements off the Atlantic coast of Canada this year.

The Whale Alert app will display active whale management areas to help reduce fatalities when Whales are struck by ships and the app will highlight those areas to be avoided by vessels.

The app also supports whale sighting reports from those in the maritime community as well as the general public with the information being shared in real time.

3 Tips for Writing An App Store Description

This week I’ve got 3 tips/Guidelines I use when writing or briefing an app store or Play description.

Watch this video on YouTube.

English Version
Spanish Version


Video Transcript:

3 Tips for Writing An App Store Description | MTX25

Hello, welcome to this week’s video.

Gonna talk about app store descriptions.

I do struggle with app store descriptions.

I am not a natural writer.

If you’ve got the money, hire a copywriter.

If you’ve got to do it yourself, keep the keywords at the top of the page.
It’s not an algorithm thing, purely for recognition.

You’ve got little windows to convince people.

On Android, about 80 characters. In iOS and on an iPhone, it’s about 200 characters.

I was counting it by eye.

If it’s something aspirational, make sure it’s an emotional message.

Imagine Instagram, I mean, take photos of yourself and add filters. It’s normal now. Back then, it wasn’t so normal.

If it’s functional, just tell them what the functions are.

You can obviously make and mix-up.

Keywords. Short, snappy.

Emotional or functional message.

Winning.

That’s this week’s video.

See you next week.


ES Transcription:

3 Tips for Writing An App Store Description | MTX25

Hola, bienvenidos al vídeo de la semana.

Voy a hablar sobre descripciones
de tiendas de aplicaciones.

Batallo con las descripciones de tiendas.

No soy un escritor nato.

Si tienen dinero, contraten a un redactor.

Si lo van a hacer ustedes mismos, mantengan las palabras clave en la cima de la pagina.

No es algo de algoritmos, es puramente para reconocimiento. Tienen una ventana pequeña para convencer personas.

En Android, unos 80 caracteres.

En iOs y en iPhone, son unos 200 caracteres.

Los conté a mano.

Si es algo aspiracional, asegúrense que sea un mensaje emocional.

Imaginen Instagram, es decir, tomarse fotos y añadir filtros.

Es normal ahora. Pero entonces, no lo era.

Si es algo funcional, sólo digan cuáles son las funciones.

Pueden obviamente crear y mezclar un código.

Palabras claves. Cortas y concisas.

Mensaje emocional o funcional.

Victoria.

Ése fue el vídeo de la semana.

Los veo la siguiente

SI LES GUSTÓ, CHEQUEN MÁS TIPS
En miratrix.co.uk

Users Want More Mobile Apps

A survey of Internet users has revealed that they expect to use more personalised mobile phone apps over the coming three years.

More than one in three respondents said they are looking for secure and convenient apps that react and adapt to the user’s current location.

In addition, they also expect websites to become more personalised and they believe payment methods will become quicker.

Other apps to improve their lives would be real-time online customer service, ordering products ‘on the go’ and they expect faster delivery times in the years to come.

YouTube launches app to communicate

YouTube is trialling a new smartphone app feature which enables users to discuss and share videos from the platform without using other services to connect with family and friends.

It’s only currently available to a small test group but looks set to be rolled out for use on Android phones and iPhones.

The idea is to keep users on the YouTube platform for longer without them resorting to copying and pasting links into tweets and Facebook messages.

Also, by keeping people using YouTube for longer means they will be able to show more adverts to the site’s one billion regular users.

Phone app to repair potholes

A new mobile app to repair potholes has been trialled.

Entitled ‘Changify’ the idea is for users to photograph a pothole and send it to the private contractor responsible for fixing it and bypassing the local authority’s complaints procedure.

The app has been a success in Plymouth and those behind it say the technology will help better manage our cities.

The apps users can also report where litter is building up and roadworks where no work appears to be done.

Fire hit residents get app

The residents of Fort McMurray where a huge wildfire ravaged most of the city have access to a new smartphone app which enables them to look at the condition of their property.

Launched by the provincial government of Alberta, the app provides satellite overviews of those areas devastated by the wildfire which forced 80,000 people to flee their homes. More than 2,400 buildings were destroyed.

App to find missing children

Police in China have launched a mobile phone app to help encourage people to report where missing children are being held.

Users of the app will receive updates when a child disappears with their details and a description as the police work to encourage the help in fighting child traffickers, which is a growing problem in China.

In other mobile phone app news…

Google says its ‘Project Tango’ will encourage developers to create mobile phone apps that utilise indoor 3-D mapping. The firm says it sees applications ranging from virtual reality to advertising.

Microsoft has announced that users of some Windows 10 mobile phones will soon be able to use a fingerprint scanner.

WhatsApp has launched a desktop app that will link with a user’s mobile app as it looks to expand beyond web-based and mobile platforms. The new app will run on Windows and Mac OS and will, the firm says, offer a new way to stay in touch anywhere and anytime.

2 Tips fo Picking App Store Keywords, Intent & Fit

Watch this video on YouTube.

English Version
Spanish Version

EN Transcription:
Last week, I talked about two private indicators when pecking keyboards. What the person is thinking, when they’re typing that keyboard, typing it going, “I just want to learn about it.”

And they’re typing, thinking, “I want to buy with it, or I want to interact with it.” Accommodations is a good one. You’re either a hotel, or a hostile, or a bed and breakfast. Don’t try rank for accommodations.

If you’re a hostel, rank for a hostel. If you’re a hotel, rank for a hotel.

That’s the best way to do it. Hopefully, it helps.

See ‘ya.

ES Transcription:

La semana pasada, hablé sobre dos indicadores principales al escoger palabras claves. Lo que está pensando la persona al digitar en el teclado, como diciendo…”quiero saber más sobre esto.” Y ellos están escribiendo, pensando, “quiero comprar eso, “o quiero interactuar con eso.”

“Acomodación” es una buena. Eres, ya sea un hotel o un hostal, u ofreces cama y desayuno. No trates de categorizar por acomodaciones.

Si es un hostal, categoriza por hostal. Si es hotel, categoriza por hotel. Esa es la mejor forma de hacerlo. Espero que sirva de ayuda.
Hasta luego.

Aprenda mercadeo de aplicaciones,
ASO y crecimiento móvil.