ASO : App Store, What Type of Keywords do People Search? | MTX 18

False positives give by App Store Keyword Tools. Competition isn’t a metric for picking keywords to target…

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EN Transcription:

ASO: Did Windows Copy Apple App Store Algorithm | MTX15

False positives give by App Store Keyword Tools?

Video Transcription: ASO : App Store, What Type of Keywords do People Search? | MTX 18

Hi, I’m Nick Duddy from Miratrix and welcome to this week’s video. This week, we’re gonna talk about an event
I was at in London, and it was called “Acquire, Retain, and Engage.” And somebody at that event asked a really good question, I thought, to one of the speakers.

Her name was Mica Vaipan, and she was from Bizzby app. And she asked, “Are people really searching for a plumber in the App Store?” And it was kind of a loaded question, because I don’t feel that she believed that they were, and I don’t believe that either.

And if they are, the volumes will be really low so it won’t really make a difference to your app. You’re not gonna get many installs, if any at all.

So, this kinda loops back round to App Store keyword tools and understanding their data. It would be nice to understand where they actually get their data, because the App Store and Google Play do not give out keyword
volumes or keyword data at all.

So even if you’ve got a keyword in one of these tools that’s saying, for instance, “plumber,” and it’s highly competitive, it doesn’t tell you its search volume.

So, you don’t know if you should target it, and if you’re in iOS you’d be two weeks targeting that keyword
and it delivers nothing.

So it’s important to be realistic with your keywords, and think to yourself, “Would I search plumber in the App Store?” And chances are if you wouldn’t, nobody else is.

So that’s my bit of advice triggered by that question from “Acquire, Retain, and Engage.”

That’s this week’s video, I’ll see you all next week. Bye!

ES Transcription:

Hola, Soy Nick Duddy de Miratrix Bienvenidos al video de esta semana. Esta semana hablaremos sobre un evento Estaba en Londres y me llamaron “Adquirir, Conservar y Desarrollar”.

Alguien en el evento hizo una muy buena pregunta a uno de los oradores, eso pensé. Su nombre era Mica Vaipan,
y era de Bizzby app. Ella preguntó: ” ¿La gente realmente busca un plomero en la App Store?” Y fue como una pregunta cargada, porque no creo que ella pensara que se buscaba a uno, y yo tampoco lo creía. Y si lo hacen, los volúmenes serían realmente bajos, así que realmente no harían la diferencia para tu aplicación No tendrás muchas aplicaciones, si acaso tienes alguna.

Así que eso nos lleva de nuevo a las herramientas de palabras claves de la App Store y a entender la información. Sería bueno entender de donde sacan realmente sus datos porque la App Store y Google Play no cede nada de los volúmenes de palabras claves o datos de palabras clave.

Así que aún si tienes una palabra clave en una de estas herramientas que dice, por ejemplo, “plomero”, y es muy competitiva, no te dice que es un volumen de búsqueda. Así que no sabes si debes apuntar hacia ahí y si estás en IOS estarías dos semanas apuntando esa palabra clave y llegando a ningún lado.

Así que es importante ser realista con las palabras claves, y piensa “¿Buscaría yo “plomero” en el App Store?”. Y es probable que si tú no lo haces, nadie lo hará. Así que ese es mi consejo basada en la pregunta de “Adquirir, Conservar y Desarrollar”.

Este es el video de esta semana, los veo la próxima. Adiós!

Apps For Keyless Cars, Charity and More!

First keyless car is unveiled

There will be no more frantic searching when someone can’t find their car keys to get to work in the morning with Volvo unveiling the first keyless car.

Instead, owners will use a mobile phone app to unlock the doors and the boot and also start the engine remotely. Mercedes is also following the same route with its E-Class.

However, for owners who aren’t comfortable with the prospect of using a mobile phone app to unlock their car, they can specify a key instead. The firm says that ‘within a generation’ using a digital key will not be seen as a novel way to open a car.

The only downside, says Volvo, is that a smartphone could run out of battery but the firm insists that if the owner appreciates that the phone is their car key then the battery will be fully charged at all times.
The new system will be operational in Volvo’s V90 and S90 cars which will be in showrooms in the next few months.

Mobile apps boost church collections

A mobile phone app is boosting church collections as growing numbers of people opt to use it rather than put cash onto the collection plate.

The ChurchApp enables parishioners to make donations via their smartphone and user numbers have increased by 10% over the past year.

The man behind the app says it probably will not bring an end to the collection plate but for those parishioners who carry cards rather than cash, then the smartphone app is a convenient way to donate money.

Mobile app for bank account does away with the need for PIN

We have all done it, struggled to remember a PIN number or the security password to access our bank account but a new app does away with this need and HSBC customers will soon be able to use a mobile phone app for fingerprint or voice verification instead.

Around 15 million customers of the bank, along with those from First Direct, will no longer need to type in numbers or passwords in what is called the ‘largest roll-out in the UK of voice biometric security technology’.
A spokeswoman for HSBC said: “The launch of touch and voice ID makes it quicker for customers to access their bank account and will use the body which is the most secure form of passport technology.”
Customers of First Direct will be able to enrol in their voice ID program in a few weeks, while for HSBC customers this will occur in the summer. The customers can also use touch ID by downloading a specific mobile banking app.

The Miratrix mobile phone app news round-up

Microsoft has finally started rolling out its Windows 10 Mobile platform and users with phones running Windows 8.1 can download an app to check whether their device will handle the upgrade to Windows 10. Tinder for pets? That’s the app idea launched by Zeppee to help potential owners adopt abandoned dogs, cats and even snakes. Nato has been warned that people smugglers in the Aegean can track their ship’s movements via the £2.99 MarineTraffic mobile phone app to avoid detection when smuggling people to Greece.

Apple App Store Spamming Might Get Harder

This could be one for the books, Apple has admitted that the App Store has a spam problem and they’re going to tackle it.

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EN Transcription:

ASO: Did Windows Copy Apple App Store Algorithm | MTX15

Hi, I’m Nick Duddy from miratrix, and welcome to this week’s video.

This week I’m asking a question. Is the Apple App Store going to tackle spam?

And it’s kind of a loaded question, ’cause it looks like they actually are going
to be tackling spam.

And they’ve kind of already started. They’ve got a new boss over there called Peter Schiller, I think his name is. And he’s first started by refreshing the Best New Apps category more often, so people can’t kind of like, jam themselves in there for a while and get loads of installs.

And after a lot of Twitter pressure, Twitter is good for one thing, if not advertising, they’re going to deal
with the Highlighted Apps section in the App Store.

Which, people have essentially, been creating multiple publisher accounts with names that favor them.

In the alphabetical rankings. That would be numbers. And releasing slight variations of them and dominating the best new apps. Section of the App Store.

So he’s officially said, “This shouldn’t be happening, we’re going to look into it.”

Which is probably news for everybody who’s doing legit stuff, and probably not terrible news for spammers, because by their nature they’re pretty good at this stuff and they’ll find another way to get installs, but at least it’ll take away one problem from the genuine Apps that are there.

So, that’s this week’s video, and I’ll see you next week. Don’t forget to subscribe, you’ll get the button after this.

ES Transcription:

Hola, soy Nick Duddy de miratrix, y bienvenidos al vídeo de esta semana. Esta semana voy a hacer una pregunta.

¿La App Store de Apple va a abordar el spam? Y es más bien una pregunta con segundas, porque parece que van a abordar el spam de verdad. Y ya han empezado un poco. Tienen allí a un nuevo jefe llamado Peter Schiller, así creo que se llama.

Y ha empezado actualizando la categoría de Mejores Apps Nuevas más a menudo, así que la gente no puede, quedarse ahí durante un tiempo y conseguir muchísimas instalaciones.

Y tras mucha presión de Twitter, Twitter es bueno para una cosa, que no es publicitar, van a ocuparse de la
sección de Apps Destacadas de la App Store.

En la cual, la gente básicamente, ha estado creando varias cuentas de editores con nombres que les favorecen.

En las clasificaciones alfabéticas. Eso serían números. Y sacar ligeras variaciones de ellos y controlar la sección de mejores nuevas apps de la App Store.

Así que ha dicho oficialmente, “Esto no debería ocurrir, vamos a revisarlo.” Lo que probablemente sean buenas noticias para aquellos que hagan cosas legítimas, y probablemente no sean noticias malas para los spammers, porque son muy buenos con estas cosas por naturalezay encontrarán alguna otra forma de conseguir instalaciones, pero al menos solucionará un problema para las Apps originales que hay ahí fuera.

Y este es el vídeo de esta semana, nos vemos la semana que viene.

No olvidéis subscribiros, veréis el botón tras esto.

Why More Business Need Apps & YouTube Go Gaming!

How to make money out of mobile apps

An excellent article on the business magazine Forbes’ website explains what mobile app developers everywhere are looking for – namely how to make money out of their mobile apps and getting more people to use them.

Written by the chief executive of AppNexus, Brian O’Kelly, he highlights that the revolution of internet users switching to mobile devices is very much under way.

Web browsing is in decline and mobiles are affecting how people interact with the internet, he says.

However, with more than 2 million mobile apps on the largest app stores, growing numbers of developers are looking to advertise their wares and, he predicts, mobile advertising will rise to $17 billion within two years.
Part of the problem is that Apple’s App Store is ‘like a lottery’ with few companies being able to top the charts.
The article also underlines another issue with mobile app development and reveals that apps downloaded from Google Play lose 77% of users within three days.

When asked why people were uninstalling apps, 29% said they were fed up with ‘intrusive ads’.
This creates a major problem for mobile app developers since 75% of apps are free because most people will not pay for them, so how do developers generate an income?
Mr O’Kelly then goes on to outline how developers can generate money and create interest in their work.

Why businesses need mobile apps

Here at Miratrix we regularly explain to businesses that they need to do more than have a very good website and they now need interactive mobile apps to reach customers.

This has been underlined by an article on BizCommunity which reveals that Google revealed last year that more consumers are accessing the internet via their mobile devices than they are from desktop PCs.
The article goes on to explain that mobile apps should help a business deliver its promotions and be informative. Mobile app should also help build a following on social media and help build exposure to the firm’s brand.

Will mobile phone apps be the death of bank branches?

With growing numbers of us accessing our bank account via a mobile phone means fewer of us are visiting real world bank branches.

Indeed, one consultancy says that as the growth in mobile banking increases, the number of people visiting branches will halve over the coming four years.

Interestingly, the data also reveals that people using computers for their banking will also fall into decline as logins from mobile apps continue to soar.
It also appears that the world of banking is also changing with one lender, Atom Bank, which is mobile-focused soon to launch.

Mobile apps could help boost our health

A World Health Organisation seminar in Belfast has heard that mobile apps could be the key for boosting health, according to IT experts.

Delegates heard that technology could help tackle issues like Alzheimer’s and demonstrated a new mobile app which has been developed by scientists at Ulster University and Utah State University.
The delegates heard that digital technology can play a leading role in delivering healthcare and making it user friendly and more efficient.

Miratrix Mobile App news round-up

YouTube has announced that its mobile gaming app is launching in Ireland, Canada, New Zealand and Australia for iOS and Android. YouTube Gaming is for live streaming and gameplay videos though Android users have the ability to use other apps while watching on a small window their YouTube Gaming videos. If you were regularly misplace your iPhone then the Lookout app for the Apple Watch is for you – it will reveal the phone’s location (or for the connected the iPad too) which will be useful if the iPhone has been stolen.

#wtf Clash Royale: 600+ App Reviews in Beta | MTX16

Last week we discuss tow giants copying one another, Windows copying Apple App Store?. This I couldn’t help but talk about another giant. Supercell and their new game Clash Royale. A game which is breaking revenue records, causing the app store’s to lose there mind and individually promote them and from and App Store Optimisation point of view; pulling app reviews like crazy!

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EN Transcription:

#wtf Clash Royale: 600+ Reviews in Beta | MTX16

Hi, I’m Nick Duddy from Miratrix and welcome to this week’s video.

We can’t go this week without talking about Clash Royale. It is occupying entirely
too much of my time. It is doing incredible numbers for Supercell, they must be so happy.

And from an ASO point of view, they are getting amazing feedback in the reviews.

So we’ve started looking at the reviews, in fact we were looking at the reviews while it was in beta, just casually looking at how ridiculously high they were, and how many they were
getting that were five star.

And over, I think maybe end of this week, beginning of next week, we’re going gonna release a blog post with first of all the Play app reviews.

I was looking at them and having a laugh in some cases, mostly giggling out of how crazy is this, how do you compete with this if you’re in the game industry?

But Clash Royale was absolutely insane, we’re gonna do a bit more work around it, a deeper dive, as they like to say, into the metrics of it. So that’s this week’s video, it’s more of a heads up for a blog post that’s coming.

So, see you next week. Bye!

ES Transcription:

Hola, soy Nick Duddy de Miratrix y le doy la bienvenida al vídeo de esta semana.

No podemos dejar de hablar sobre Clash Royale esta semana.

Está ocupando demasiado de mi tiempo.

Está haciendo un número increíble para Supercell, ellos deben estar muy felices. Y desde el punto de vista de ASO, están recibiendo feedbacks increíbles en las críticas.

Así que hemos empezado a ver las críticas, de hecho, las veíamos mientras estaba en fase beta, casualmente mirando cómo ridículamente altas eran,

y cuántas cinco estrellas estaban recibiendo.

Y otra vez, creo que tal vez el final de esta semana, comienzo de la próxima semana, vamos va a hacer un post en el blog con la primera de todas las críticas de Play.

Las estaba mirando y riendo en algunos casos, principalmente riendo de lo loco que es esto, ¿cómo competir con esto si está en la industria de los videojuegos?

Pero Clash Royale era absolutamente insano, vamos a trabajar un poco más en ello, una inmersión más profunda, como les gusta decir, en sus métricas.

Así que ese es el video de esta semana, que es un aviso para un post de blog que está viniendo.

Por lo tanto, nos vemos la próxima semana. ¡Adiós!

Mira todos nuestros vídeos de optimización de App Store

Instagram & Facebook Ads Best For Developers?

Looking to boost mobile app downloads? Facebook and Instagram could be key

Finding buyers for mobile apps is always a difficult task – but now research reveals that developers have seen sparkling results by advertising using Instagram and Facebook ads.
Indeed, those who did advertise saw the number of apps being downloaded boosted by 196% in the final three months of 2015.

The figures come from analysts Kenshoo who also reveal that the amount being spent on advertising mobile apps grew by 155% over the same period.
The firm also reveals that in the last four months of last year, one in five of all install ad clicks came from Instagram.

Perhaps the biggest incentive is that the research reveals that advertising on Instagram means new customers can be found at a lower cost since adverts on the platform are cheaper than Facebook despite having nearly identical rates for click throughs.

Tasty boost for Domino’s Pizza led by mobile app use

The number of orders being made for Domino’s Pizza from mobile apps rocketed by more than 41% last year with an incredible 11.5 million people having now downloaded the firm’s app.
Domino’s has also seen a big surge in online orders to help them record a big leap in pre-tax profits which is mainly down to its growth in digital sales.
The firm’s chief executive David Wild said: “Since our app was launched two or three ago our customers have found it easy to get hold of pizza and it’s our most important trend.”

Inaccurate mobile app for blood pressure raises fears

However, it’s not all good news for mobile app developers this week with a new study revealing that one of the bestselling ever smartphone apps before it was pulled from the market is coming under close scrutiny.
Researchers found that the IBP – Instant Blood Pressure – app which cost £3.50 gave a false reading in 75% of tests.
After its release in June 2014, the app spent 156 days in the bestselling charts with at least 950 being bought every day. The app was withdrawn from sale in July last year for ‘unexplained reasons’.
Researchers say there could be issues for someone relying on the app to deliver accurate blood pressure readings.

In other mobile app news….

Google says it is testing a new mobile app which allows users to buy services and items via their smartphone without them having to take their phone out. It’s called ‘Hands Free’ and uses Wi-Fi and Bluetooth to connect with a till; Microsoft has also signalled its intention for bringing more mobile apps to the market by buying platform provider Xamarin to help developers enable apps to be used across Windows, iOS and Android; Wearable tech looks set to be this year’s buzzword with news that device makers have shipped more than 27 million units in the last quarter of 2015 – the big surge in demand of 127% on the year previously with Fitbit leading the charge followed by Apple and then Xiaomi.

ASO: Did Windows Copy Apple App Store Algorithm | MTX15

In 2015 I did a talk at Microscoft which was supposed to be how to do App Store Optimization in the Windows Store. The talk turned into why you can’t do aso in windows and how it negatively effects indie developers and the app store model for windows.

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EN Transcription:

ASO: Did Windows Copy Apple App Store Algorithm | MTX15

Hi, I’m Nick Duddy from Miratrix, and welcome to this week’s video. No joke, we’re actually going to talk about Windows app store optimization or the lack of it.

This is a really quick video just on something that I heard. Um, last year, I think it was, I did a study on app store optimization for Windows, and it turned out to be pretty impossible, because the algorithm was pretty stupid, and no gains could be made in the Windows Store.

However, on Windows 10, it sounds like they have, not sounds like, almost guaranteed that they have copied Apple’s method of the algorithm, which is keywords, title, I’m pretty sure reviews.

Um, so if you’re doing Windows stuff, you might want to look at that. (laughs) But, what they fail to realize is that Apple’s algorithm sucks, so they’ve copied a really,
really rubbish algorithm to be their model for ranking their apps.

Well done, Windows. Okay, that’s my point for this week.

I’ll see you all next week.


ES Transcription:

Hola, soy Nick Duddy de Miratrix, y bienvenidos al vídeo de esta semana. No es broma, de hecho hablaremos sobre optimización de la tienda de aplicaciones de Windows o la falta de ella.

Es un vídeo muy rápido en algo que escuché.

El año pasado, creo que fue, hice un estudio en la optimización de la
tienda de aplicaciones, y resultó que era casi imposible, porque el algoritmo era muy estúpido, y no se podía ganar cosa alguna en la tienda de Windows.

Sin embargo, en Windows 10, parece que ha casi de seguro copiado el algoritmo del método de Apple, las cuales son, palabras clave, título, creo que reseñas.

Si hacen algo con Windows, querrán darle un vistazo a eso. Pero, lo que no se dan cuenta es que el algoritmo de Apple apesta, así que han copiado un algoritmo basura para que sea su modelo para
ordenar sus aplicaciones.

Bien hecho, Windows. Bien, ése es mi punto para esta semana. Los veré en la próxima.