‘Appy Christmas week!

2016 is nearly upon us and here’s to beginning a new chapter bursting with success! It’s been an interesting week, with much speculation and what’s to come next year. The founders of MCordis got together with Peggy Anne Salz to bring you a special podcast highlighting their predicted marketing trends of 2016.

But only a fool wouldn’t want a second opinion and luckily for us CEO of Priori Data Patrick Kane was also keen to share his insights of what the marketing trends of 2016 could bring.

Mobyaffiliates are also gunning for success and they shared some fantastic articles to end 2015 on a high note. No matter what your goal in life sometimes the sheer competition can seem overwhelming but don’t ever be put off by it, it just means there’s a market out there for your app. Mobyaffiliates App Marketing Campaign Playbook is a real treat and definitely worth a read if you want to stand out from the crowd with a successful app.

Coming up to Christmas everybody’s pulling the purse strings a bit tighter and sometimes the road less travelled is the best way to go. If your app isn’t earning you the gross you anticipated, don’t despair! Jamie Giggs of AppIndex solves our money woes with his enlightening article about potential earnings beyond the traditional app stores.

 

 

The better you know your competitor the easier it is to beat them. Priori data have released ‘Discovery’, a daily chart chronicling newcomer apps progress in the App Store top charts. It’s advanced filter options make it easy to monitor multiple markets. A great way to keep an eye on your competitors!

Anne Frier has some good new for game app developers, research has shown that they make up 38% of all apps on Apple TV app store. For fascinating download data and to get the inside scoop on what else is going on read her article here.

 

As we’re winding up the year, let’s take a look at some of the many apps that have come and gone. Zach Streich of Zacism takes a humorous look at the apps that everybody had to have before they deleted them.

MTX6: ASO App Store Freeze 2015 Is So 2014!

Last year we urged our all to get your keywords in order for the 2014 App Store Freeze. This year we didn’t, why? Watch the video!

Watch this video on YouTube.

Alcoholic apps are winning out!

It’s the season to be drunk and everybody knows it! Mobyaffiliates shared a great article highlighting how mobile ad campaigns promoting alcohol are outperforming all the others, is it just the season we’re in or is there more to it?

 

It’ll come as no surprise that being ahead of the game and implementing new technology in your mobile games makes you twice as likely to get featured. Saikala Sultanova shared a riveting read by Pollen insights on how exactly to get there!

The future is upon us and the news keeps getting better for app developers everywhere. Research has shown that advertisers are paying significantly more for targeted ads that reach your customers. Gone are the days of selling inventory, it’s all about selling your customer data. It’s more valuable than you know and everyone wants a piece of it, check out Peggy Anne Saltz’s article on VB and get selling!

An interesting read on app retention and the difference in Android and IOS users by Anne Freier of the Business of Apps. Apps geared towards reading and writing are more popular with Android users but IOS users win out on apps with a social element. I sense a new personality quiz question on the horizon! Check out her fantastic article here.

It looks like socialising isn’t the only thing apple users are better at, findings show that 77% of mobile sales occur on IOS! Check out Prior Data’s golden article to find out why.

 

And Finally get your Christmas feels with Wow app, the app that shares 70% of its revenue with you. You have the choice of donating what you earn to one of 2,000 charities or keeping it for yourself. It also boasts the lowest worldwide call rates, so your loved ones abroad won’t feel so far away this Christmas.

MTX5: Amsterdam, Apps Developer Alliance’s Developer Workshop

This week’s video comes to your from Amsterdam. I really wanted to do the video on the banks of the canal but was too dangerous…you know, with all those bikes almost colliding with me!

I was in Amsterdam for the Apps Developer Alliance’s developer workshop. Install’s to registrations came up. I know we all believe that this is an important metric but do we really spend enough time on it?

Check out what I’ve got to say below!

Watch this video on YouTube.

From Berlin to Bangkok-this week’s app round up!

Another jammed packed week of app development has drawn to a close, you know what they say ‘get busy living or get busy dying”.  APS Berlin was held on the 3rd of December, with guest speakers from Trivago, Soundcloud and Facebook it really is where app development is at! Watch Diego Miller share his 10 commandments of app marketing below.

 

 

Good news for app developers the launch of blue stack 2 has seen a surge in app usage across all platforms and has already surpassed the 100 million download mark. Saika Sultanova shared an insightful article by Darren Allen of Techrader, give it a read here.

A recent survey has found the younger generation more likely to use apps for online shopping, definitely a bonus this time of year when the shopping is nonstop! Anne Frier crunches the numbers here.

 

 

Next week it’s all happening in Bangkok! Affiliate world Asia summit is being held from the 7-9th of December, headlining is Mobvista founder and CEO Wei Duan with his presentation ‘The Gold Rush in Asian Mobile Marketing’. Thailand is fast becoming recognised as one of the most influential hubs for cultural and economic exchange between the East and West. If you’re in the area, don’t miss out! James Cooper of Mobyaffiliates has a great article on what to expect here.

Christmas is coming and we’ve rounded up some weird and wonderful Christmas apps to get you into the spirit of the season!

Oceanhouse Media brings us the grinch that stole christmas, with options for kids to read along or have it read to them with accompanying words and animation it’s the perfect app for improving literacy and giving kids the gift of reading this christmas. Available for android and iphone.

The lovely people at Elf Live App have brought us interactive elf chat this christmas, log in to chat with elfs straight from the north pole. Kids get assigned personal elves that show them how to make digital wish lists and supply hours of entertainment with elfish jokes and christmas cheers. Providing the perfect distraction so you can finish off the Christmas shopping in peace! Available on android and iphone.

 

Check out Pocket Lint’s list of the best Christmas apps of 2015 for further inspiration and give the gift of an app this Christmas.

 

MTX4: APS Berlin 2015 – My Best Take Away

Hello! This week’s video is from Berlin a day after APS Berlin. Again another great day meeting app marketers for a natter. Watch the video to find out what myself and some clever cookies though the most important app marketing lever for 2016. Read more