MTX3: MOBILE APP RETENTION NUMBERS

About once a month I get asked what the benchmark for Mobile App Retention is and what a client’s should be. Here’s what I usually say to people that ask me this question:

Watch this video on YouTube.

‘Appy Advertising

The final week in November has seen a surge in advertising in the app world and beyond, everybody wants to be ahead of the game in the final weeks before Christmas. Don’t worry if you think you’re struggling, this week the pros have plenty of advice to share! Read more

Are We At App Peak? Can We Work Out When App Peak Is?

Last week’s video challenged Takumi’s claim that Instagram is the most influential social channel. BTW We tweeted them for clarification (below). No response. Which is a shame. Read more

INSTAGRAM KING OF INFLUENCE?