This week’s Weekly Noise is endorsed by… well, not really. But it does bring together stories from the past week that all have something in common – apps with famous names attached to them in some way.


Headspace was the first to catch our attention – not because of the celebs involved, but more because of the app’s unique nature.

It’s all about meditation, you see. Billed as “your very own personal trainer, here to help you train your mind” Headspace provides the user with ways to improve their mindfulness and ultimately reduce anxiety and stress.

As reported by Business of Apps, Hollywood stars Jessica Alba and Jared Leto are among those that have contributed to Headspace’s latest $30 million funding round. Leto himself may or may not be a chilled out kind of guy, but one of his forthcoming characters might find a bit of meditation helpful…



We remember Alexa Chung best as a presenter on Channel 4’s weekend T4 content during the latter part of the last decade. But it seems she has established quite a name for herself as a major name in fashion – modelling and fronting campaigns for the likes of Tommy Hilfiger and living in New York’s East Village no less.

Which is why she was an unsurprising target for fashion app Villoid when they wanted some public-facing endorsement. Fashionista, who reported the Chung-Villoid relationship, probably give the best description of the app: it allows the user to make Pinterest-like “boards”, pulling together fashion items they like and trying out outfits with the added benefit of sharing with an audience of other users for their opinions.

The story goes that Chung was brought on board (apparently after a lot of negotiating to sit her down for an initial meeting) to help revamp the existing SoBazaar app – not only giving her input on design and user experience, but ultimately being the one who chose the new name of Villoid. According to the report, since Chung’s involvement was made public and she promoted via Instagram the app has been seeing an additional 10,000 boards being created each day.

alexa chung

BuzzFeed News

Our final star story has more of a political theme and it comes from CNN Money. Internet news media company BuzzFeed is launching the BuzzFeed News Candidate College Tour, which will see some of its 190 journalists interview 2016 US Presidential candidates at various stops around the USA.

In something of a coup they’ve signed up their first big interviewee in the form of arguably the joint highest profile candidate – Hillary Clinton (the other one being that guy who had a cameo appearance in Home Alone 2).

It’s a savvy bit of marketing for all parties concerned. It creates both awareness and credibility surrounding the BuzzFeed News app, and for the former First Lady she’s seen as first off the starting block to embrace mobile technology and its ever increasing audience.


iOS 9 Spotlight: A Deeper Dive.

Last week Apple released iOS 9 promising a whole load of bells and whistles that the layman doesn’t really use or care about…sorry it’s early morning, I’ve not had coffee and my cynical side is showing. :p

For app marketers the biggest change is with spotlight Apple’s iOS Search Engine which is partially powered by Bing, so you know it’s AWESOME! …again, sorry. kettle is boiling…

I really wanted to cover Spotlight’s features in greater detail than I could in that post and try get some discussion around what its benefits can be now and in the future. Let’s get into it.

iOS 9.0 Spotlight’s Most Significant Feature

Spotlight’s biggest feature is app indexing. For those not familiar with the term app indexing it essentially allows the App Store to index content within your site. In this case it also extends to your website. So if your app and website share content you can index it through web search and your app. This isn’t a new technology – Google Play Store on Android has been indexing apps for a while now. Apple’s finally catching up.

In one sentence, it will allow you to float keyword relevant content to the top of the Spotlight search results.

How Do We Affect (Spam :p) Spotlight

You’ll be happy to know that Apple have given us some ‘guidelines’ on what will affect the search results. The areas you should be working on, according to Apple are:

  • Thumbnail
  • Title
  • Unique description

Simples. Fill in the image box, title and descriptions and done, right? Right. So we can move on? No. No. We can’t.

What Ranking Factors Could be in the Algorithm?

All in all Apple are very vague as to how this whole thing is going to work. Not in the sense that they are trying to hide the algo, more that they aren’t sure how it’s going to work. That’s the vibe I get from the Spotlight API documentation. Here are some points and my thoughts/assumptions on how this will pan out.

CTR (Quality over Quantity)

Obvious but interesting one. CTR usually determines if a bit of content is desirable. Interesting because those who get their foot in the door first will win big time. They’ll be little competition for keywords allowing you to grab all those lovely and algorithm swaying clicks.

Relative Keywords

They were very specific with this. I think because they don’t have a proper training data set to train the algorithm with so they want apps to optimise for a wide range of keywords.

  • Target Keyword
  • Abbreviation
  • Synonyms

This approach would suggest that they want you to target content in a very specific way. Who remembers door way pages in web search? This approach might work well for some apps in the early days.

Load times could be a factor

Apple want you to get the the user to relevant content as quickly as possible. In my mind that would require two things. The forever hot topic Deep linking and ensuring that your content is niche and very, VERY relevant to the key phrase, abbreviation or synonym. The other area, which I’m not to familiar with, is optimising the speed of your app…I’ll let someone else run with that.

My Opinion of iOS 9 Spotlight

Three questions keep running through my head when it comes to Spotlight.

  1. Does spotlight get used as Google does for discovery?
  2. Can it be used as growth engine for apps?
  3. More likely benefits lie in reactivation/retention.

And my thoughts about it are:

Does spotlight get used as Google does for discovery?: My gut says no, people don’t use Spotlight as a discovery tool. I’ve got an iPhone and an iPad and it’s safe to say I’ve never used Spotlight unless I’ve lost an app in a sea of random downloads.

Can it be used as growth engine for apps?: I think there are many other methods that start-ups should focus on before this. I don’t think the volume of searches are there to make the numbers work. However that doesn’t mean you shouldn’t tick all the boxes for ensuring that your app is fully index the content.

More likely benefits lie in reactivation/retention.: If you’ve got an app with lots of content but low retention index content might be able to help retain or reactivate users by resurfacing past and new content.

As iOS 9 has just come out a lot of this post is based on experience and bit of guess work. Any one else got some thoughts chip in below 🙂


Breaking News: iOS App Store Hit by Malware

This morning, alongside speculation about a certain public figure’s student days, the mainstream media was awash with news of a malware intrusion on the iOS App Store. “Rotten Apple” begins the Sky News headline, while the Daily Mail speaks of “…hundreds of millions of iPhone users at risk…”

So what’s happened? Well, in a nutshell it looks like a number of legitimate developers – mostly focused on the Chinese market – were duped by hackers into using a counterfeit version of Xcode, Apple’s app creation software. With the so-called XcodeGhost in place, the potential for users to fall victim to phishing scams via the affected apps is increased significantly – a rare occurrence in Apple’s ultra-secure world.

Indeed, the Sky News report points out that only five malicious apps have ever been found in the App Store due to its strict vetting. The latest news is that Apple have removed the affected apps from the store and are working with developers to reinstate them with the correct software.


Apple Pay – How is it for You?

Like we said above, there’s no doubt about how seriously Apple takes security… but the XcodeGhost headlines will have been less welcome than ever during the infancy of Apple Pay. Let’s face it, after family and friends the one thing people are most protective about is their bank account and there are lots of people who have an issue trusting even “old-fashioned” contactless cards.

So this train of thought got us thinking how have things been going for Apple Pay since it launched?

Anecdotal evidence to date has been mixed – in one weekend I saw one Facebook friend proclaim “never again” and radio personality Sara Cox wasn’t doing much to endorse the product on Twitter:

sara cox

But on the positive side it seems that many people are desperate for more. A recurring theme on social networks is that of customers calling out the small number of banks which are yet to embrace the service to get a move on. It could be a game changer for many retailers too – Morrisons supermarkets aren’t often seen as trendsetters but their checkouts are all proudly displaying the Apple Pay logo now, whereas the superpower that is Tesco is looking increasingly isolated with its clunky old chip and PIN devices (they don’t even accept regular contactless payments!)

For more on the early days of Apple Pay we recommend this article in The Drum, where guest columnist Andrew Darby trialled the service for a week.


All Eyes on Uber

We liked the cheeky wee remark about Uber that appeared in the latest update of The Simpsons Tapped Out app – see it at the bottom of this post.

It’s funny, but Uber seems to have become one of the most talked about apps on the planet. Here in the UK alone it’s been hitting the headlines as a hero (the go to when the London Underground goes on strike) and a villain (the scourge of the hackney taxi driver). Many people now just talk about “booking an Uber” instead of “booking a taxi”.

For a full picture of the scale of this phenomenon, check out this round up of Uber’s usage statistics and revenue that appeared in Business of Apps last week. Just one of the awe-inspiring figures to feature in the article: “Uber is expected to process $10.84bn in bookings in 2015”.


iOS 9 & What Spotlight Might do for App Marketing


Due to technical difficulties (having a Windowa 8 computer) I couldn’t get the iOS 9 beta on any of my device until yesterday which was great timing for the iOS 9 launch today :S

I’m not going to do an entire breakdown of the OS but if you are looking for one I found a goody over at ARS.

In the brief time I had to look at iOS 9 I focused on search light because of it’s potential impact that it could have on your app marketing, specifically your ASO and organic installs.

I’m not going to chat about the Spotlight Search API in this post as it’s a pretty important topic and deserves its own post…or maybe a video…who wants a Nick ranting video???


I put my hand up. This is not a particularly scientific method but we’ll have plenty of time to investigate these points in the future in a slightly more empirical  manner.

The important part, as far as I am concerned, is how spotlight (which is a mash up between two crap alog’s from bing and Apple :p) returns results for particular phrases.

Basically I was randomly typing things in phrases and treating it like it was a web search engine. Based on what is returned I suggest what could be happening…once again not very scientific

Brand Vs Generic Keywords

This is an easy one to get right so it’s probably not much surprise that when you type in a brand name that you get a full page of information about the brand. With its app listings at the top and more general info on the brand near the bottom. Interesting that the website isn’t displaying. There are many cynical reasons I could suggest for this but lets just go with it’s the best user experience to push them to the app.


The search result around generic terms is far less useful. I’m really surprised that searching shopping shows use no apps whatsoever and only gives a Price Comparison site, which is basically bing’s shopping feed. A similarly useless result is found when searching ‘clothing’. Any merchants appear right at the bottom with no suggestion of apps available in the app store. It’s not looking great for the spotlight as a tool for organic app installs


What I’ve done here is looked to understand how spotlight is interpreting plurals and related keywords. When comparing ‘film’ and ‘films’ we, I’d say rightfully, get a different result.

Films give us results us a mix of info about films and where to watch. Which makes sense. However, no apps e.g. Viewster or Netflix. Also the Web Video results are random and aren’t useful at all.

For the keyword film we get a much more user centric result. For example I’ve got the app FiLMiC Pro and my friend Maja works in Film. I can’t explain Fast & Furious as I’ve never seen it…though it was shot in Glasgow so maybe it’s been super clever but I doubt that.


Next I looked to see how it approached the relationship between film and movies. Once again very user centric with two apps I’ve got installed displaying with an additional app result displaying for IMDb and then some more generic results from the web. Admittedly for this little test the use of films in the US compared to UK is slightly different and could skew what I’m seeing.


I found the final result very strange in that it didn’t show my most used film app, Netflix, but only the two least used film apps. I’m not sure if this is algorithmic or not…if it’s deliberately based on usage it gives some good but less used apps the chance to work on their retention figures. If it’s not based on usage and they are deliberately not showing Netflix, it would appear to me as a little sinister. Interestingly, I also noticed a Top Hits Result for Apple’s Music app and Amazon Music which gets limited use compared to SoundCloud on both my Apple devices. If Apple’s app wasn’t the first result I’d be less suspicious.  Anyone know someone at Apple they can probe for answers??


…for the record. I don’t actively own any U2 music and have definitely never paid for it on the App Store.  :p


Looking at vices is always a good way to get an indication of what’s what in search. I decided to look at ‘football’ and ‘football’ betting. Once again two different results. Football gave more generic and game based results, completely the right results (may not be the best result but certainly relevant).


Football betting showed us the usual suspects. William Hill and Betfair top for app results and Sky Bet for the web results. What I wanted to look at here was do the App Store results match the order of the App Store rankings.


The answer is NO! But it is not vastly different.


Based on this you could imply many potential algorithm features. One example is that they don’t want duplication of results on generic terms, that is a brand only occupies one space. That space could be app store or web results but never both.

How Useful Can It Be For aApp Marketing Tool?

My assuptions are based on a clean slate. The iOS 9 spotlight didn’t have any previous history of my searches so wouldn’t have had much personalised search data to work with. Because of this it would be fair to say that they search functionality isn’t great and isn’t particularly useful as a tool for marketing…wait did I just say that??

My first biggest concern for iOS 9 Spotlight is not some much based around the results they serve but rather, who actually uses spotlight to perform searches for anything other than the app they have already installed?? I’d love to see some Spotlight usage stats out of Apple to clear this up.

Finally, if your app isn’t popular spotlight isn’t likely to make a difference to your downloads as it looks to use top rated apps in its results.

15 Apps to TRY During Rugby World Cup 2015

The Rugby World Cup has started. It’s a long ‘un too – 44 days of oval-shaped action taking place across England and Wales. That means rugby fans are going to need every tool possible at their disposal so they don’t miss a moment; and for those not so interested in the sport it might be a good time to brush up on some of its finer points.

We’ve pulled together 15 apps that can help you through the Rugby World Cup in different ways. In rugby points that would be three tries worth of apps!

The Rugby Squad

unnamedITV Rugby World Cup 2015 Here in the UK, broadcaster ITV has been doing a pretty commendable job of shouting from the rooftops about this major event coming to home turf, and it seems they’re pretty app savvy too. Available on iOS and Android, the app has sections on news and fixtures as well as a “Kick It!” game and polling mechanism designed to involve users in discussion of the tournament.

icon175x175Irish Rugby The rugby unions of the ‘Home Nations’ appear to have embraced app technology to different degrees – fairly comprehensive efforts from Ireland and Wales; a token presence from England and sadly nothing official from Scotland. The official Irish Rugby app features up to date news, fixtures and results, player profiles and more – including handy links to other important outlets like YouTube and Where its Live.

unnamed (1)The Official WRU App The Welsh Rugby Union’s app also offers – unsurprisingly – news, team details and fixtures. It’s a little bit flat compared to its Irish counterpart however – more like maneuvering around a fairly basic mobile version of a website than a standalone app. It also seems like making money comes first here, with the top links being those to tickets, hospitality and the WRU store.

icon400x400Ruckley’s Tryfest As mentioned above, neither the English or Scottish rugby unions have invested in anything like their British Isles counterparts. You can download apps to view match day programmes for both, and England have also opted for the “if in doubt, do something for the kids” approach to marketing. This is where Ruckley’s Tryfest comes in. Ruckley is the canine mascot of the Rugby Football Union and this game sees the player lead the bulldog and a team of humans through 40 levels, picking up skills and abilities as they go.

icon175x175 (1)Official Rugby World Cup 2015 App Last but not least we come to the tournament’s own app. Not meaning this in a cynical way, but it’s everything that an app which has had lots of sponsors’ money thrown at it should be – bright, colourful, easy to use and with lots of content. It’s available on iOS and Android and in a variety of languages. There are quizzes, news and fixtures, as well as a social buzz giving the user a live feed of the social media content from all competing teams.

Your Hosts

icon175x175 (2)London Official City Guide 12 cities will welcome out of town visitors to Rugby World Cup matches they are hosting… we were able to find official guide apps for less than half of those. We’ll not dwell too much on London as it gets a lot of focus on here, and it shouldn’t surprise us too much that the capital has its own app for tourists. Considering tourists are likely to turn to their smartphones and tablets when visiting new cities, the likes of Birmingham and Cardiff – which present themselves as destinations not just when the rugby is in town – should be asking themselves why they haven’t joined London and the cities below on app stores.

icon175x175 (3)Brighton Official City Guide Brighton’s a cool place, so as we expected the people at VisitBrighton have produced an app. Alongside the usual sections on where to stay, what’s on etc there’s a decent amount of interactivity in the form of itineraries to follow in Brighton & Hove’s various “city villages” and a favourites function to help you build your own itinerary.

icon175x175Manchester Walking Tours Marketing Manchester has come up with a pretty slick app for helping visitors explore this northern powerhouse. Developed with local digital design company magneticNorth using their Under the Paving Stones platform the app employs GPS to trigger audio and visual content for the user as they explore Manchester at their own pace.

icon175x175 (1)Amazing MK Hats off to Milton Keynes, the new town with vision. Last year a city-wide Internet of Things network was trialled here and, yes, Destination Milton Keynes have produced a handy app for visitors. What else would you expect from a town that doubled for utopian Metropolis in Superman IV? The app – like the town – is functional. Not so much cause for the walking tours of Brighton and Manchester, but plenty of information on shopping, nightlife etc for visiting rugby fans.

icon175x175 (4)Official NewcastleGateshead City Guide Newcastle is a proud city, so it’s only natural that the powers that be there would want to promote Tyneside in app format. As well as helping rugby fans with the important matter at hand, the What’s On guide will also keep them up to date on Newcastle and Gateshead’s packed cultural calendars should they have any spare time. Maps and a search function for hotels, restaurants and so on make it a pretty user friendly experience.

The Best of the Rest

icon175x175 (2)Trainline We’ll finish with a couple more practical apps for the travelling fans, before we look at a couple for those who don’t have tickets. First up it’s trusty old Trainline. If you find yourself stranded anywhere in the UK and needing to catch a train, this is the go to app. That you can purchase tickets on the app and download them to your device is a welcome bonus. Above all else, it’s much easier to get train time info here than it is on any of the rail operators’ own outlets. Oh, and Trainline is available on Apple Watch too.

icon175x175 (5)Premier Inn Hotels Most rugby fans will have their accommodation booked and, to be honest, it might be a struggle to find a room if you’re needing one. But, plans change and if you do need to look for lodgings then you could do worse than turning to Premier Inn. They’ve got a pretty easy to use app which is clear on pricing and gives good prominence to TripAdvisor ratings on your search results. If nothing else that soothing image of the sleeping moon on their logo might calm you down in a moment of accommodation crisis.

icon175x175 (3)MatchPint Okay, so we’ve established how to find when the games are on, and how to navigate the host cities – but if you’re not a ticketholder WHERE are you going to watch the matches? Check out MatchPint – the perfect companion to the British pastime of watching sport with a drink in hand. It’s a really handy app that shows you which bars are showing which matches, providing maps for finding them with and in many cases even offers on food and drink at said establishments.

icon175x175 (6)Paddy Power Sports Betting There are a lot of betting apps out there. We choose this one as an example partly because of their cheeky advertising that sometimes appeals to us, but more so as they are reputable like the big high street names. If you fancy a flutter on the rugby (or the football, or the horse racing, or the golf…) then you shouldn’t have any problem doing so here. Look out for special offers when you sign up for the first time. There are also side games like roulette that you can play when you’re placing your main bet. Just be responsible, eh?

5626739_largerHaka 360 We think we’ve saved the best til last here – something truly unique and inspired by New Zealand’s might All Blacks team. Even if you don’t know your rugby you’ll be aware of the Maori ritual that the All Blacks do at the start of every game. To put rugby fans in the spirit, All Blacks sponsor AIG has come up with Haka 360 – a virtual reality app that gives the user a 360 degree experience of a powerful haka. They suggest immersing yourself by plugging in earphones and pumping up the volume; not only that but they’ve released a limited supply of Haka 360 viewers and even tell you how to make your own…


A few headlines jumped out at us over the past week, and they all had an American theme to them. App development and usage may be global movements but the US of A is certainly not taking a back seat.

Spend, Spend, Spend

First up are some figures from eMarketer via mobyaffiliates. The market research company was looking into digital spending and – just six months after a previous forecast – has increased its estimate for US mobile ad spend.

The March forecast was predicting a 49% market share for mobile in 2015, but the revision now sees mobile set to account for over half of America’s digital spending this year at 51.9%. The report points to consumer demand, with the average adult American spending 2.51 hours on mobile devices for non-voice activities.

eMarketer is also predicting that – in terms of American market share – print advertising will bow to the might of mobile this year. Visit mobyaffiliates for the full story.


Good Morning America (and Good Morning Britain)

If The Weekly Noise was a Hollywood movie, this story would open with a montage of morning rush hour traffic, shop shutters being rolled open and a paperboy flinging the day’s news on to well-manicured lawns, while a radio DJ talks about it being another beautiful morning in the bay area.

Sadly we’ve not conquered Hollywood yet, but if you keep that image in mind the morning rush hour bit in particular is quite relevant here…

In another story via mobyaffiliates, this time from mobile advertising platform StartApp, there are interesting findings about click through rates in relation to the time of day. StartApp found that Americans seem to be morning people when it comes to responding to ads – click through rates see their highest engagement there (18.17%) between 6am and 9am.

The Brits have a similar approach, albeit within a surprisingly earlier and shorter timescale – apparently the 20.98% peak for UK in-app ad engagement occurs between 5am and 6am.

rush hour

The Favourite Child?

Our last shout in this week’s Noise stems from a story at Business of Apps. The article was primarily about Europe, but once again the USA’s role in the story caught our eye.

Kantar Worldpanel ComTech released data indicating that Android has been losing market share to iOS in key European markets. This is indeed a big story, but with our American theme this week we were drawn to these words from Carolina Milanesi, Chief of Research at Kantar Worldpanel ComTech:

“In the US, performance was more of a level field between the two leading operating systems, as the iOS market share decline and Android share gain both decelerated”.

There will be a number of factors influencing this “level playing field”, and one example given in the article is that Americans enter into longer term contracts and therefore don’t replace their smartphones as frequently as Europeans. But we can’t help taking into account the USA’s unique position in this story – as the home of both operating systems. With Americans apparently divided over who is the favourite of these two home-grown success stories, is this simply a case of the new Coca-Cola versus Pepsi?

Read the whole story here.

step brothers


Big events are the theme this week. Two very different events – one that’s just happened and one that starts next week – but both relevant to apps and app marketing in their own ways.

Mobile Growth Europe

We begin in one of our favourite cities, Berlin, which hosted the Mobile Growth Europe conference last week. By all accounts this was a top, well organised and well attended event.

We’ve rounded up some of the interesting Tweets that we saw emerging from the conference:






Join the Scrum

2015 has been one of those odd – and for many people, welcome – years in which there’s not a big summer sporting event like the Olympics or World Cup to occupy the media and large parts of the population. Not even a Commonwealth Games (last year) or a European Championships (next year).

Here in the UK at least though there is a bit of hype building about the Rugby World Cup, kicking off a week on Friday and going on until 31st October across England and Wales. So we thought we’d have a look at some of the RWC-related apps out there…

Naturally there’s the Official Rugby World Cup Mobile App – a pretty comprehensive display that includes quizzes, news, fixtures and a social buzz from all the competing teams. It’s available for iOS and Android and comes in English, French, Spanish and Japanese. The marketing minded will spot the prominent presence of the sponsor logos on the home screen.

Sponsorship features heavily and unsurprisingly on UK commercial broadcaster ITV’s own bespoke app for the tournament. Land Rover and SSE sponsor ITV’s Rugby World Cup 2015 App while a bit of fun in the form of the inbuilt Kick It! game comes courtesy of Specsavers. Once again both iOS and Android users can download this app.

Meanwhile some of the rugby unions from the competing nations, such as Ireland and Wales, have their own apps. England has some gaming for younger users in the form of the mascot-inspired Ruckley’s Tryfest.



Two of the biggest names in social media and apps made notable announcements last week…

Facebook’s Personal Touch

For a while now it seems like there’s been a constant bombardment of new messaging apps – some that have become household names, others that faded away as quickly as they arrived.

Facebook sent the messaging world a message last week when it unveiled “M” – the latest twist to its popular Messenger service. Currently in beta testing, M throws the concept of a personal assistant into the messaging mix – although we thought that was more Miss Moneypenny’s role (ba-dum-tssshh).

As TechCrunch (@TechCrunch) point out in their coverage of the news, M is effectively combining the scale of mechanised digital assistants like Siri with the personal touch of smaller outfits such as Magic. It’ll use real live humans like the latter does to help millions of users book restaurants, buy products and more.

We see huge marketing potential here, and we wonder if the human element will help win the hearts and minds of any app-phobes out there…


YouTube Ups its Game

We’ve spent many an hour enjoying gaming-related content on YouTube – from getting all nostalgic at footage from old Commodore 64 games to laughing at the latest crazy mods someone has come up for on Grand Theft Auto V. None of that was live content though, and for serious gamers content is very much about the here and now.

So YouTube have responded to that with the launch of YouTube Gaming – a standalone site and app that’s exclusively for the gamers. There’s live streaming of gameplay – some gamers offering up their commentary and others letting the viewer just soak up the atmosphere – as well as other features such as chat and of course advertising opportunities for the gaming industry.

Read more about YouTube Gaming on iTech Post.


Deutschland Liebt Mobile Gaming

Finally, with that last link to gaming and Mobile Growth Europe coming up in Berlin this week, we thought these stats about German mobile gaming were nicely timed.

Business of Apps (@BusinessofApps) highlighted the study by Deloitte, which said that 37% of internet users polled indicated they played a mobile game once a week, with 14% saying they played a game on their smartphone or tablet every day.

The year on year increase of German smartphone ownership from 68% in 2014 to 75% in 2015 is significant, as is the decline of mobile gaming consoles (remember them?) from 26% to 14% over the same period.
Read more about this story at Business of Apps.