A few things caught our eye this week via Peggy Anne Salz (@peggyanne), Chief Analyst at Mobile Groove.
How to Build a 5-Star App with Mobile Analytics
First and foremost was Peggy Anne’s recent TechBeacon article in which she highlights the use of mobile analytics as being key to user experience. With good UX comes the increased chance of success for your app, so if you’re a developer check the wise words on this article out.
There’s an interesting case study on SpeechTrans and some golden rules to follow (Think proactively, not reactively; Make data part of the daily routine; With great power comes great responsibility). Check out the full article here.
We also spotted via a RT by Peggy Anne the news on Business Insider UK about the announcement of “Selfie Pay”. Sounding like a really weak attempt at an April Fools’ joke by a selfie-obsessed tabloid newspaper, this is in fact a real thing.
The verification process, which will involve the user taking a quick snap that is then mapped against a stored image in order to help prevent fraud, is currently being trialled by MasterCard with First Tech Federal Credit Union in the USA.
Invest, Invest, Invest
Elsewhere it looks like people have money to spend, as a couple of stories featured by Business of Apps (@BusinessofApps) showed.
Sports app GameOn is a name that keeps popping up in app news recently, and the latest headline is about its relaunch following a $1.5 million seed funding round. Among those contributing to the funding were American Football big names Joe Montana and Lawyer Milloy. It’s definitely one to watch – sport’s such a big passion for so many millions of people that a dedicated app connecting fans around the world makes a lot of sense.
And the people at Snap Fashion, which gives its users a visual search engine for clothes, will be celebrating after receiving an “undisclosed sum” of investment from publishing giants Time Inc. Time Inc. owns the likes of Marie Claire and Look magazines so this is a real vote of confidence from the fashion media.