This week I’ve been thinking a lot about customer retention. Notice how I use ‘customer’ and not ‘user’ because whether it’s online, in store or mobile the person or company using your service is a customer, not just a number or £ amount. Read more
It’s been a busy old week and we’ve not had a chance to spout any marketing chat, this is mostly because we’ve just moved office.
That’s right we’ve moved into Golden Square. To the left of us Sony Entertainment and to our right Carbon Electric Grill – you know how important food is to us!
Ahh! Nothing like a bit of art work, that we don’t understand, right outside for us to admire!
Fancy a visit? Pop down to Miratrix, 23 Golden Square, London, W1F 9JP.
Lately I’ve been getting a lot of questions about competitor analysis for apps. This isn’t something that startups focus on too much but it’s pretty key for larger organisations that have a product and need to know what area’s they are most competitive in. Read more
For those of you would didn’t see it in 3D this is a little post on an takeover of Waterloo station by King for their game Candy Crush Saga. This was difficult to ignore not just from a marketers eye but from a consumer. I’ve did my best to show the impact but I don’t think the photo’s quite do it justice. The advertising dominated the eye line as the name of the article says it was like the King had been sick all over Waterloo Read more