Remember back in June we spoke about messaging app Yo? The app was on the verge of something big, having reached fifth place in US Apple App Store rankings, and now it appears to be coming of age following an investment of $1.5 million in seed funding.
TechCrunch this week spoke about its new features. Yo is no longer confined to simply saying “Yo” to your friends – although that alone was generating 4 million messages in one day. You can now send links in the app’s unique punchy style – sure to be a favourite with marketers – and create hashtags, where the more someone Yo’s the tag the more likely it is to trend.
iBeacon Enters the Sporting Arena
AppleInsider had an interesting article this week about the pros and cons of marketing to sports fans at venues via Apple’s iBeacon. The platform obviously presents a massive opportunity to businesses what with the vast capacity of America’s arenas and stadia, but organisations like the NFL and New England Patriots owners Kraft Sports Group are approaching it with a degree of caution.
Showing that big business can be thoughtful, some of the big names in the industry are setting out to make sure that they don’t irritate sports fans by spamming them with too much advertising of goods and services when they’ve come to see their team play.
We think the key to getting this right is not necessarily the frequency of the content, but rather its quality. There can be a lot of sitting around waiting at sporting fixtures, before they start and during half time, so there’s certainly no harm in giving smartphone users something new to look at while they wait. But it has to be something engaging – get that right and you could see a great return.
Users Send Facebook a Message
Facebook has ended the ability for users to send messages via its main mobile app and one must now download the Facebook Messenger app in order to retain this function. As Business Insider reported it has seen the Messenger app go to number one in the Apple App Store download chart, but the report also states that there are a lot of unhappy bunnies.
Around 94% of the nearly 10,000 reviews so far have given the app just one star out of five. Privacy concerns and just the general inconvenience of having to download another app alongside their existing Facebook one are the main complaints being voiced by users.