It pretty much has one function – to let the user send a simple “Yo” to one of their contacts. As FT.com reported it has been the subject of much derision, with US talk show host Stephen Colbert mocking it, talk of security issues and even its founder Or Arbel admitting that one commentator had described it as “the stupidest app he’d ever seen.”
But here’s where it gets really interesting – for all the criticisms and sneering, Yo reached the fifth place spot in the US Apple App Store rankings last week, beating Facebook, Instagram and Snapchat. On one Thursday alone around 4 million Yos were sent. It might not be the most critically popular app out there, but the commercial story is very different.
A Good Sign
Mashable reported how a group of marketing students at Berghs School of Communication in Stockholm have come up with an idea for an app that makes sign language easy to understand in real time. The signer would wear a forearm band that analyses muscle movements to recognise the words being signed and transmit these to the app, which would in turn translate the sign language into audible words.
As we say its only a concept, but their mock up branding of the app as “Google Gesture” looks really good and one could easily imagine this becoming a reality at some point. It would be a godsend to those not familiar with sign language and would dramatically reduce the frustrations that deaf people can experience when the former are unable to interpret what they are trying to say.
On Yer Bike
Before we know it the World Cup will sadly be over, but fear not – it’s summer and there’s always another sporting event around the corner. One of the next big ones will be the Tour de France and therefore we thought we’d pick up on a cycling related app that’s been in the news this week.
MarketWatch brought us news of CycleMap – a new app available on the Apple App Store that has been created by Canadians David Boudreault and Olivier Carbonneau. The free app allows cyclists to find the best route possible anywhere in the world – indexing over a whopping 1.3 million km of the planet’s most popular bike paths.
Sounds like one we’ll be trying out soon…