Setting up a Yelp business page is relatively straightforward. It does require a lot of waiting and confirming.
Like Google, Yelp tends to change its processes quite a bit. For example prior to writing this post you would have had to confirm your business with Yelp via a phone call and a pin. Now, however, it goes off to a mysterious place where – from a remote location nowhere near your business – a person decides whether you are a real business or not. I’m not sure how this method could work better than calling the business. But, hey, who am I to argue.
As usual I’ll be providing screen shots of all the pages you’ll see in the process so you can be fully prepared.
This is a 13 step process which includes verification to setup a Yelp business listing. You need a fair amount of copy in the form of:
Specialism of the business
History of the business
A bit about the owner
As with Google Places you’ll need photos.
The verification process takes a few days. You’ll receive an email which will tell you to login and set up your account.
Creating a Yelp Business Listing
Calling it a business section makes it sound very official but you don’t need to pay for this service.
To get to the business centre good to the footer of the page and under Help and click on Business Support Centre to add a business to yelp. Then click the big red button to get to the details page where you will fill out contact details.
Another nonsense page with a big red button you need to click again.
Now we are getting to the nitty-gritty. Input your business name and location and look it up. If it appears you need to claim your listing. If not, go to the bottom and click ‘add my business to yelp’.
Fill out the form with the appropriate details and click add.
Now check the email account that you entered for the verification email. Follow the process outlined in the email.
Manually Verifying A Yelp Business Page
After verifying your account you will need to wait until the details you entered are manually checked by Yelp. This can take a while, at least a week.
Once you get your manual verification email you will be sent to this page. Login.
Time To Add The Business To Yelp
Now the fun starts. Get your copy and images to hand. Click the big red button in the lower middle of the page.
What you need here is a bit of copy explaining what your services are. Keep it short, sweet and to the point.
Add some photos of your business, logos or maybe the dishes or work you’ve done in the past.
In this section you’ll want to talk about how your business was formed. The ethics, standards etc.
Because the nature of Yelp is local you are expected to have a little blurb about the owner. A ‘get to know the boss’ section.
YAY! We’ve completed the setup process! You can go in and add extra information, tweak or refresh whatever is there whenever and as often as you like.
It’s a bit of a process but..
Just like an episode of Strictly, setting up Yelp requires a lot of steps, but it really doesn’t take long if you have your copy and images at hand.
Another tip about Yelp. Reviews are super important but don’t go faking them, buying or in any way try to game Yelp. They have very clever systems which can identify this and will strip your account of all your ratings – yes, even the legitimate ones.
I hope this helps you, adds to your understanding of Yelp and clarifies what to expect when you set up a Yelp account.